The assessment is free and provides a breakdown of results across five key areas: Convenience, Understanding, Personalization, Intimacy, and Data Over a third (34%) of eCommerce marketers across Europe wish they had a standardised method for evaluating customer engagement. That’s ...
Blind marketing: 64% of eCommerce marketers fail to measure customer engagement Over half of the marketers say measuring customer engagement metrics is important, but marketers lack the resources to measure them regularly SALESmanago CMO calls for marketers to show customers ...
Go lean or go home: marketers face huge budget cuts and drops in customer loyalty if they don’t optimize now 74% of CMOs have already – or expect to – face cuts to marketing budget or team due to the ...