UrFriendCharles.com Launches as the Largest Online Marketplace for Black-Owned Spirits, Wine, and Non-Alcoholic Brands
A new era of conscious shopping begins with the official launch of UrFriendCharles.com, the first e-commerce platform exclusively dedicated to Black-owned liquor, wine, and non-alcoholic beverage brands. With over 150 curated products available at launch — and 100+ more to be added by year’s end — the platform makes it easier than ever to discover, shop, and support underrepresented entrepreneurs in the spirits industry.
Founded by content creator and community advocate Charles Everett, UrFriendCharles.com was born from a simple but powerful idea: people want to buy Black — they just don’t know where to start.
“Walk into any liquor store and you’ll see hundreds of bottles, but only a few will be from Black-owned brands,” says Everett. “These makers don’t always have celebrity endorsements or million-dollar campaigns, but they’re crafting exceptional products. UrFriendCharles gives them the visibility they deserve — and gives shoppers the power to make purposeful choices.”
🌍 Key Features of UrFriendCharles.com
-
Nationwide Shipping – Delivers to 44 U.S. states, making access to Black-owned spirits easier than ever
-
AI Product Matchmaking – Meet Lil Charles, the platform’s AI chatbot that recommends Black-owned alternatives to your favorite whiskey, tequila, rum, and more
-
Filter by Founder Identity – Search by HBCU graduate, Divine 9 member, women-owned, LGBTQ+, veteran-owned, or Caribbean/African heritage
-
Zero-Proof Section – A dedicated hub for non-alcoholic drinks and sober-curious customers
-
Local Support Tools – Use the Black-Owned Brewery Locator and Liquor Store Finder to support businesses in your area
🚀 Why It Matters
Although Black creators have long shaped global drink culture, Black founders represent less than 2% of all spirits brands. UrFriendCharles.com is a direct response to that imbalance, helping to bridge the visibility gap while offering a premium shopping experience that celebrates culture, community, and choice.
🎥 From Viral Content to Industry Impact
Known for creating viral video content that spotlights Black-owned spirits, Charles Everett built a loyal digital following by championing independent, quality-driven makers. UrFriendCharles.com is the natural evolution of his advocacy, combining curated commerce with cultural storytelling to spark a movement of intentional, informed consumer support.
“This isn’t just about buying a bottle,” says Everett. “It’s about changing the way we spend, support, and celebrate.”
🛒 Start Exploring Today
Join the movement and discover your new favorite Black-owned brand at:
🌐 UrFriendCharles.com
