The Business Intelligence in affiliate marketing podcast has launched with an impressive lineup of guests. The first 5 guests include Kevin Hartman, Allan Stone, Sam McKay, Julian Juenemann and Kyle Roof. These 5 guests cover topics ranging from data visualization, affiliate software, data courses and search engine optimization.
“The Affiliate BI podcast was inspired by a course I took on data visualization by Kevin Hartman. Kevin was head evangelist analytics at Google and has spent most of his career building dashboards and studying data viz. In the course I took, I ran a series of data experiments using data from my own affiliate sites and loaded the data into Tableau. Based on the insights I discovered, I believed I could have added at least $100,000 in revenue per year with minimal effort. “
John noticed there was a strong interest in Business Intelligence in affiliate marketing but it was rarely being written about or even posted in YouTube.
“While attending many conferences, I would have a lot of discussions with people working in various parts of affiliate marketing. Everyone had an interest in the analytics part of the business but these conversations were only happening at conferences and not being shared. This is the type of content that I want to be reading about and listening to and is why I wanted to start this specific podcast. There are many podcasts covering affiliate marketing in general but I wanted to focus on the data component where Business Intelligence can have a profound impact on affiliate marketing. At StatsDrone, we are seeing a growing interest in B2B data companies and it is proof that every niche in affiliate marketing is investing more resources into data analytics.
Kevin Hartman, former head evangelist analytics at Google
Kevin Hartman is a data viz expert and former head evangelist analytics at Google who’s been building data dashboards for over 15 years.
Kevin Hartman teaches numerous courses on data visualization and is the author of Digital Marketing Analytics.
Kyle Roof, SEO courses, agency and tools
Kyle Roof is an authority in the world of SEO as he runs his own agency called High Voltage SEO. He is the cofounder of Page Optimizer Pro and also runs Internet Marketing Gold which is like the SEO for Netflix.
Kyle’s key insight is that you can build simple reports using Google Search Console data to make quick wins that can compound over time to improve your traffic. He believes this is something that the majority of webmasters don’t do and is something that can be learned quickly.
Sam McKay, Enterprise DNA
Sam McKay is the founder of Enterprise DNA which offers a suite of courses on data analytics. Sam is a passionate data scientist that wants to educate the next wave of data professionals in an industry that is set to explode. His core insight is that Business Intelligence can significantly increase the revenue of the affiliate marketing industry and create profound change in the entire industry.
Allan Stone, CEO of Intelitics
Allan Stone is the CEO and cofounder of Intelitics which is a leading affiliate tracking software for affiliate programs. Allan has an extensive background in performance marketing and believes the lack of tracking tools is setting the entire industry back.
His insights are that people need to use data to be making better decisions on both sides of the affiliate marketing space from operators to publishers.
Julian Juenemann, founder of MeasureSchool
Julian Juenemann is the founder of MeasureSchool and also hosts the Measure Summit with an impressive lineup of data analytics. Julian has an education platform that helps people learn various data tools especially ones for Google Tag Manager and Looker Studio. Julian has seen a spike in demand as many industries focus on B2B and are looking at ways where data can improve a business.
The future of affiliate marketing as it intersects with Business Intelligence
What is the future of affiliate marketing in relation to BI? This is a question asked of every guest on the podcast. There are many answers for this with every guest’s take on this tough question. One answer that is starting to show some patterns is the use of AI in advancing businesses and skill sets of people. AI on its own won’t solve everything but it goes hand in hand with data science and analytics.
The Affiliate BI podcast is available on every major podcast platform including Spotify, Google Podcasts, Apple Podcasts and YouTube. Just search for ‘Affiliate BI’ wherever you listen to your podcasts. This is the fastest growing affiliate marketing podcast today.
John Wright
StatsDrone Inc
Tel 438-580-8514
