Gaming chair manufacturer ADEPT becomes SQVAD’s new and first partner. Providing SQVAD members with high-quality chairs, a customized product line for fans, and a variety of on- and offline activations are just a few components of the collaboration. SQVAD and ADEPT will also collaborate on several sustainability initiatives in the coming months. The co-operation partners are united in their ambition to use their own reach to draw attention to various CSR projects. The partnership was brokered by the international sports marketing agency SPORTFIVE.
ADEPT develops and produces individual gaming chairs that are precisely designed to meet the needs and requirements of demanding gamers. At the same time, the company focuses on climate-neutral manufacturing of the products through partnerships and special production processes. Just a few months after release, the chairs are already among the best in terms of gaming equipment. Great importance is also attached to the customizability of the products as well as health aspects, such as a particularly high degree of back protection.
With SQVAD, ADEPT has concluded another partnership with a signaling effect. The cooperation with content creators is also based on the claim to continuously improve and develop products together. SQVAD members will be the first to use the specially developed SQVAD chair – a limited number of the launch edition will also be raffled off to the SQVAD community.
The extended SQVAD line-up for the current season with Proownez, Wakez and Nheisen not only feels comfortable in the FIFA titles, but with their interest in lifestyle, fashion and music generates high view numbers on their own social media channels and forms the optimal basis for ADEPT to become known in a large community.
Making gaming accessible to all
ADEPT is looking forward to the partnership. Markus Holzwig, Marketing Director ADEPT comments: “SQVAD has joined SPORTFIVE as a new creator project to bring a breath of fresh air to the scene and diversify it. Our approach at ADEPT is a very similar one: not only do we bring innovative chairs to gamers homes, but we work with dedication to make gaming accessible to all. We are convinced that we have found a partner in SQVAD who shares our vision, and we look forward to a successful partnership!”
Sustainability and gaming hand in hand
Marcel Sandrock, Senior Director Global Esports & Gaming / Business Development at SPORTFIVE, adds: “You almost get the feeling that sustainability and gaming are two parallel worlds that merely exist side by side. Many gaming creators out there haven’t actively addressed the topic either.
“This is why our first partnership announcement with ADEPT is so special. We want to use our reach and the influence of our creators to draw attention to social, ecological and cultural projects and partners. Entertaining with cool content and delivering added value at the same time is not a contradiction. Together with ADEPT, we are bringing very stylish gaming chairs to the market that are also produced sustainably and climate-neutrally – a win-win for all parties.”
