The Swedish functional beverage brand NOCCO expands its commitment to handball and becomes an Official Functional drink partner of both men’s and women’s IHF World Handball Championships 2023. The IHF Men’s World Championship 2023 will be held in Sweden and Poland, between January 11 to 29. It will be an event of global scale, with an expected cumulative TV/streaming audience of over 1,2 billion, and 1 million total spectators attending the arenas. In December 2023, NOCCO will also be an official event partner of the IHF Women’s World Handball Championship which will be played in Denmark, Norway, and Sweden.
The partnership was brokered by the global sports marketing agency SPORTFIVE who is responsible for the marketing rights for all World Championships of the International Handball Federation (IHF) until 2031, starting with the 2023 Handball World Championships in Sweden and Poland as the first major event.
During the men’s championship, NOCCO will be present at all arenas and at several related events. NOCCO will arrange several events and competitions, both for visitors and online via social media. The functional beverage brand has already partnered with more than 20 handball players across Europe.
Jessica Linder, Head of Marketing, International Markets, at NOCCO, says: “At NOCCO, we’ve had a strong commitment to supporting handball for several years. It’s a tough and fast-paced sport that demands vigorous, dedicated, and hardworking players, reflecting the values NOCCO stands for. We are very proud to support both the men’s and women’s world championships, which takes place in some of our strongest markets.”
IHF-President Dr. Hassan Moustafa says: “On behalf of the International Handball Federation, I am proud to announce that we have partnered up with NOCCO for our flagship events in 2023, the IHF Men’s and Women’s World Championships, thanks to our partnership with the official IHF TV and Marketing Rights Partner SPORTFIVE. We strongly believe that NOCCO is tailor-made to be the official IHF event partner for next year’s events as it was born in Sweden – co-host of both World Championships – and has grown all around the world, while concurrently supporting numerous handball players. This commitment to handball will assist us in expanding and achieving our goal to further develop and grow the sport worldwide.”
Robert Müller von Vultejus, Chief Growth Officer at SPORTFIVE, adds: “NOCCO and handball are a perfect match. The IHF Men’s and Women’s World Championships offer NOCCO an authentic and wide-reaching marketing platform for the national and global market and provide a good opportunity to interact with fans on site and online.”
