Understanding social media in terms of digital marketing

 

If you’re currently starting up your own business, people might have told you a thing or two about the importance of digital marketing. Of course, marketing is important to brand yourself, but it’s not an easy task, and this part of running a business is time-consuming. If you’re fairly new within this world, it might also be a really good idea to do some research and learn a bit beforehand.

There are many awesome things to do after work, like reading about the 2022 world cup, hanging out with friends, and doing other activities. But as a one-man business, most tasks are probably on you. In terms of the digital marketing part, we have made you a simple guide for social media in this matter, which you might find relevant.

Learning more about these some-platforms and trying them out yourself, will in the end give you more time for the fun things, like the world cup soccer 2022. See the list below.

 

Facebook

You probably know Facebook from your leisure time, but business-wise this is a great platform to advertise on. The popular platform is used by so many people worldwide, and you have so many opportunities to reach out to potential customers. You can do sponsored ads, and target specific groups. You can do more personal ads, written or with video/photo content. Interactions with customers are also easy.

 

Instagram

For the visual ads, Instagram is really good. If you like to play around with visual content, this platform is a really good choice. In July 2022, Instagram had at least 1.44 billion users globally. Something to think about.

 

Other platforms worth considering

There are opportunities for advertising everywhere. Platforms like TikTok and Snapchat are also topping the ranks. Especially for the younger audience. YouTube, LinkedIn, and Pinterest for other reasons.

It might be useful to start with one or two, as there’s a learning process when it comes to advertising on social media, in fact anywhere online. Make sure you read the proper guides, so you understand. Consideration for what and why you choose the ads you want to get out there also requires some creativity. People do need to find an interest in your ads, or it’s not doing what they are supposed to.

If you have a hard time finding time or motivation to take on these tasks in your business, you should maybe consider hiring a web company to help you out.

Hunor is a Content Editor at Hipther Agency and studies biomedical engineering at the Technical University of Cluj-Napoca, Faculty of Electrical Engineering. He is an open-minded person, always willing to try new things and give back something to the community through his work. He has participated in several volunteering activities and is currently working in event organization of the Hungarian Students Union of Cluj (HSUC), the Hungarian Students’ Union of Romania (HSUR), and ÉRTED, a Transylvanian Hungarian student initiative working in the fields of culture, science, economy, and environment. You can reach Hunor at [email protected].