The company Intenso International is one of the leading brands in the field of storage media in Germany. Being a well-known brand in its home country, Intenso now wants to extend international relationships through the expansion of the international sales team and targeted sales campaigns. The company history with 25 years of experience and products of high quality tested in Germany are a vantage point for business abroad.
According to Intenso, foreign markets still hold enormous potential for growth. The brand Intenso is not as established as in its local market and this should be changed in the future. “The biggest challenge is to convince foreign customers of our brand. They need to feel confident of our products that are extensively tested in our headquarter and offered at a fair price. Our consumers here know our value, we hold market leading positions, and we now want to transport this abroad as well,” says Sales Director Europe Stefan Kolb of Intenso.
First, the international sales team will be strengthened. In April, Sales Manager Miguel Vásquez Fernández joined the company to expand business in Spain and Portugal. Erhan Arslan is the Intenso representative in Turkey, where the Intenso brand is already establishing. In the future, additional sales professionals are supposed to join the team. The sales force along with smart marketing and sales campaigns are supposed to empower the distribution channel to let the company further grow in the future.
When asked with which products Intenso wants to conquer foreign markets, Stefan Kolb answers: “Our highlight is the SSD segment including the M.2 PCIe Premium SSD, which has very high transfer rates and helps to speed up working processes enormously. Beside this we want to develop our battery business that plays an outstanding role in the portfolio.” According to Kolb, another powerful argument for the cooperation with Intenso is the special focus on the topic of sustainability. In recent years, product packaging has been reduced in size and a large amount of plastic has been eliminated. Internal processes have also been changed introducing a largely paperless office.
With a strong portfolio of storage media and consumer electronics the company has a good base for business abroad. 25 years of experience in this sector will help that the plans of Intenso International will be a success for the company.
