Video content is all over social media and company websites. This type of content can contribute greatly to making a startup successful and cement the digital presence of existing businesses. There are different types of channels you can penetrate with video content for a profitable marketing strategy.
However, what features in a profitable video marketing campaign? Here are ten core elements of a video marketing campaign that converts and contributes to revenue growth:
Using emotional branding tactics on video content
Incorporating emotional branding techniques can help make your video marketing campaign much more profitable. Consider examples of larger brands like Coca-Cola. These businesses do not hard-sell on their video content. Instead, they just portray the lives of the everyday users of their products.
Implementing techniques like this should be the cornerstone of your video content creation phase. These emotional branding tactics will help build a strong community that shows huge support for the business you are running.
Engage within the first 10 few seconds
The first few seconds of a video are very important because it determines whether viewers will continue watching or not. Within the first 5 to 10 seconds, try to engage customers by using various video elements.
As per an example mentioned in essay papers, you might use interesting questions or include titles with keywords that arouse interest. Depending on the type of video, you can include phrases that will make viewers continue watching. For example, in promotional videos, you might include written copy with the following phrase, “Get 80% off your next purchase now!”
Don’t be overly formal
Video content should be appealing, entertaining, and engaging for it to contribute to a profitable marketing campaign. Trying to maintain professionalism by being overly formal will lose you followers that could have later become customers. Add humor and use fonts that resonate with your customers.
Do whatever makes the target audience happy instead of being unnecessarily formal. Humorous videos can improve audience engagement and they stand a chance of going viral, which helps build a larger community.
Optimize videos for SEO
Video content should also be optimized for SEO and there are different ways of doing this. For example, by carefully choosing hosting platforms you’ll use, helps you compete for higher search rankings. YouTube and Vimeo videos are mostly found at the top of the results.
Ensure that relevant content is posted on this channel, such as brand awareness and informational videos. Also, choosing video hosting platforms that automatically input metadata can help improve SEO practices.
Make it informative and educational
A lot of people are visual learners. That means they understand what they are learning much better if it is passed on using visual cues. Amongst your target audience, a great number of people prefer getting informative and educational content using video.
Thus, the content you have posted on the company’s blog should also be converted to video for visual learners. Such repurposed content can enhance meaningful engagements and that might later create a higher conversion rate.
Capture the audience even with sound off
Video content that is created to be effective despite being muted is a great asset. Therefore, this should be your main aim when creating video content. It must be effective and capture the audience’s attention even if the sound is off.
This is very important because social media channels like Facebook and Instagram do not play sound on their autoplay function. You can do this by including wording on the video or using in-depth video graphics that say it all.
Create mobile-friendly video content
Mobile-friendly video content is very important, especially if you are creating them for social media campaigns. The majority of social media users access their platforms of choice using mobile devices.
So, try to optimize the videos you create to be suitable for both desktop and mobile devices such as smartphones. That means you should not use small-sized fonts and also avoid using unsuitable aspect ratios. Depending on the platform you will publish that video on, consider creating two versions, one for mobile devices and the other for desktop.
Integrate video content with UGC
User-Generated Content (UGC) is well-known for its efficacy in influencing purchase decisions. UGC can help with building trust relationships with customers, which leads to conversions. Integrating video content to this marketing and sales element can help accelerate revenue growth.
How can this be done? You can ask customers to share their user journey and experience when making the purchase. This can help improve sales exponentially because video UGC has the ability to influence purchase decisions to a greater extent.
Use an engaging thumbnail
Video thumbnails are often forgotten when creating marketing video content. Sometimes even when a thumbnail is required, some do not carefully select one. What is the key to finding and using an engaging thumbnail?
The first tip is to avoid subterfuge. You can do this by using a screenshot of what is expected throughout the video, not something totally different. Also, find a dramatic moment that well-represents the entire video and use it as a thumbnail on social media channels and YouTube.
Have a relevant CTA
Videos that convert have one common element and that is a relevant call-to-action (CTA). A relevant CTA helps attain the goal of that video. If you would like to get more traffic, direct customers to click on a banner or link.
If the video was created to get more social media followers, mention it and give the viewers your handles. Ensure that the CTA is clear and compelling for it to be successful.
The bottom line
Running a profitable video marketing campaign should involve an omnidirectional approach. For example, create video content suitable for both mobile and desktop users. Also, ensure that the video works even if a viewer’s volume is silent. Do not forget to also incorporate emotional branding tactics on awareness campaigns. On promotional campaigns, use CTAs and clear wording that displays the promotion. Consider integrating UGC with video marketing as well for a more profitable campaign.
Author Bio: Leon Collier is a UK-based online academic writer working for a custom essay writing service. He has expertise in writing custom essay papers, thesis, dissertations, case studies and term papers. Besides his love for writing, he enjoys reading and spending time gaming during the weekends. Follow him on Twitter.
