#PMS2020 – The Virtual (Digital) Edition of PICANTE MARKETING Summit will take place on the 5th October and is part of Hipther Festival.
We are happy to provide you with the opportunity of attending the conference for free thanks to our Registration Sponsor, Altenar.
You can register here and explore the latest marketing techniques adopted in this interesting year, which we all call 2020!
The event gathers 30 experts who share their knowledge around compliance-related matters and updates to the +500 participants! Make sure you are one of them!
Today, we are introducing you to one of these experts whom you can hear present or moderate at PICANTE MARKETING Summit, which is now a virtual event due to the 2020 year’s challenges.
Shireen has been on a constant mission to discover the best ways to engage, surprise and delight customers, whether B2C or B2B. Exploring the boundless possibilities of customer and work lifecycles in tandem with customer, and work experiences.
Shireen’s passion and love for economics, travel, hospitality and sociology inspired her career in CRM. An exciting adventure, Shireen’s journey of CRM has shown itself to be equivalent to an infinite universe. Her years of expertise has unleashed a confident curiosity to explore what motivates individuals to achieve desired goals through the limitless possibility of experimentation.
As a forward thinker, Shireen has long been researching, and more recently writing about the anticipated changes that automation and AI will have not only on customer experiences, but within business and operations too. Working alongside data scientists in big and small organisations, Shireen is able to direct and collaborate the delivery of solutions benefiting both customer and business with integrity, and engagement.
Always in pursuit of an exciting challenge, Shireen thrives on delivering results that significantly optimise the quality of targeted experiences. Her enthusiasm transcends in collaboration with a wide range of stakeholders to work in anticipation of the desires motivating customer behaviours.
An alumni of Conversion, Retention and Reactivation for big brands, including Betfair, Ladbrokes, BetFred, Betsson, GiG and Global Gaming, Shireen has led, shaped and optimised brand responses to data, enabling her to tell stories that drive the customer conversation, with GDPR-consents granted, and deliver maximum return on the resources directed towards meaningful Customer Retention.
Make sure to register here!
For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
