Between 60–65% of the human population thinks and stores information in pictures. When you think of something, it is not the words that describe it that come to mind, but its appearance. But businesses or brands are not physical objects, so how do people connect with such items?
For most people, the logo is synonymous with the company or business identity. You need to have this in mind and hire the best professionals, such as Designbro Logo Design services when working on your brand identity.
Why is Logo Important?
1. A Logo is an Identity For Your Brand
When you think of a brand like Starbucks, what comes to mind is the twin-tailed mermaid or siren. Similarly, when Nike comes to mind, what you see is the ‘swoosh’ symbol. This is because these logos identify these brands.
A logo gives instant recognition to a business. When you see a company logo, you do not have to see the business’s name, but you instantly identify with the brand.
A logo also forges brand identity. No one will buy a coke soda sold in a plain bottle without the characteristic inscriptions of the Coca-Cola logo or Nike shoes without the Nike Tick. This is because the logo is an official stamp of identity or ownership.
2. A logo Distinguishes Your Business
In business, understanding the consumers’ psychology is key to growth. People want identity and a sense of ownership. That is why some people wear only Rolex watches even when they have better options.
A logo communicates what your business is about and its values. But more importantly, the logo distinguishes you from other brands. One can argue that there is no difference between the different coffee brands, yet some clients cannot take any coffee apart from their favorite brand.
Your branding strategy should focus on the visual aspects of branding. If you have a great logo, you will have a dominant visual presence in your clients’ minds.
3. Fosters Brand Loyalty
A great logo can help foster brand loyalty. Customers are often disgruntled when their favorite brand changes their logo. In some cases, there is uproar and complaints to the management. This should tell you how dearly clients perceive a logo.
The human brain does not like change and prefers familiarity. When companies change their logo, the customers feel betrayed. They feel a sense of loss as they had identified with the logo.
In the modern business environment characterized by high competition, brand loyalty is critical to your business’s survival. A logo that people can quickly identify with can go a long way in fostering brand loyalty.
Conclusion
The age of monopoly is long gone. Today, many businesses have to compete in the same market. A great logo can give you an edge by making your business stand out.
