An exciting new partnership has been announced between the Drone Racing League (DRL) and Algorand, the leading high-performance blockchain platform. DRL is recognized globally for cutting-edge technology, immersive sports entertainment, and thrilling, high-speed drone racing. The partnership will allow ...

  eSports is the name given to a subculture of gaming where professionals battle it out to win competitions, sometimes taking home thousands or millions of pounds. It has created special professional gaming teams, eSports scholarships with professional clubs and ...

Lavazza and Fnatic, the leading global esports organisation, today announced a partnership to launch the “Icons of Italy” Campaign that brings a custom, co-branded map to the Fortnite game. This first-of-its-kind collaboration marks Lavazza’s innovative entrance into the esports industry ...

New OOH campaign marks ‘pivot’ towards Spanish Millennials BARCELONA, July 24, 2018 – Spain is set to become a launchpad for Honor’s groundbreaking GPU Turbo technology, heralding a turning point for millennial smartphone users across the country. Following the successful launch of GPU Turbo ...

Beginning on Sept. 1, PepsiCo To Become Exclusive Non-Alcoholic Beverage and Salty Snack Partner Across MSG Venues Landmark Multiyear Deal Encompasses Platforms and Marketing Collaborations Across Music, Sports and Entertainment Pepsi Becomes Non-Alcoholic Beverage Sponsor of the iHeartRadio Z100 Jingle ...