WHAT:
Swarovski has partnered with GK Elite to design the USA Women’s Gymnastics National Team leotards, set to debut at the 2024 Paris Olympics. GK Elite, the world’s leading brand of gymnastics competition and training apparel, will have its logo featured on the leotards and apparel for both the women’s and men’s gymnastics teams for the second consecutive Olympic Games. The collection is inspired by classic American patriotism and old Hollywood glamour, combined with sophisticated Parisian high fashion and sparkling light to honor the host city. Each leotard is adorned with thousands of luminous Swarovski crystals, ensuring U.S. gymnasts will shine on the competition mat. The collection features eight leotards with over 47,000 Swarovski crystals, some applied by hand at GK’s Pennsylvania-based production facility. Swarovski pearls will also make their debut on USA Gymnastics leotards as a tribute to Paris.
“We are so proud to have partnered with GK Elite on the USA women’s gymnastics leotards,” said Swarovski Creative Director Giovanna Engelbert. “As one of the most watched and celebrated events of the games, it is an honor to help bring sparkle to the world’s biggest stage.”
“Swarovski has partnered with GK Elite for over a decade, ensuring athletes competing in their leotards gain a performance edge,” said Kolja Kiofsky, President of Swarovski North America. “We eagerly anticipate seeing these designs sparkle on the mat in the weeks to come.”
“GK Elite is honored to once again outfit the USA Gymnastics team as they represent our country at the Olympics,” said Matt Cowan, CEO of Elite Sportswear, L.P., the parent company of GK Elite. “Through our partnership with Swarovski, we can provide the team with leotards adorned with over 47,000 authentic Swarovski crystals that will sparkle like never before as they compete during the summer games.”
WHO:
Swarovski x GK Elite
WHERE:
Paris, France
WHEN:
Friday, July 26, 2024
SOCIAL:
Follow @swarovski
ABOUT SWAROVSKI:
Masters of Light Since 1895, Swarovski has created beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in Austria, the company designs, manufactures, and sells the world’s finest crystals, Swarovski Created Diamonds, zirconia, jewelry, and accessories, as well as home décor. With approximately 6,600 points of sale in over 150 countries and 16,600 employees, Swarovski is committed to sustainability, diversity, inclusion, and self-expression. The Swarovski Foundation supports charitable organizations with positive environmental and social impact.
ABOUT GK ELITE:
GK Elite is the world’s leading brand of gymnastics apparel, recognized globally for superior variety, quality, fit, and service. For over 40 years, GK has been dedicated to gymnastics, supporting grassroots programs and partnering with USA Gymnastics. Known for their signature workout leotards, GK has collaborated with numerous Olympic athletes, including Simone Biles, Sunisa Lee, Jade Carey, and Jordan Chiles. Based in Reading, Pennsylvania, Elite Sportswear, L.P., the company behind GK Elite, continues its commitment to American-made quality and innovation in gymnastics apparel. Elite Sportswear also owns and distributes swimwear through Dolfin Swimwear and cheerleading apparel through Omni Cheer and All-Star Cheer. For more information, visit www.gkelite.com.
SOURCE: Swarovski
