Canyon Accessories signed distribution agreement with Globomatic – wholesaler specialized in IT products and consumers electronics, based in Almería. The Globomatic’s client network includes more than 5000 partners, and its portfolio includes > 200 leading brands.
Canyon started operations in the Netherlands in 2003. It has grown into a full-scale electronics brand in 19 years and now has 16 offices in Europe and sells its products in more than 26 countries. The brand’s portfolio includes more than 250 products: mobile and PC accessories, wearable devices. In 2022, the brand has already sold more than 1,1 million devices worldwide.
Canyon will bring its outstanding products, which formed its image as the brand who launches to market only the most stable and trustworthy solutions: power banks, charging stations, headphones, keyboard, mice, PC headsets, webcams, USB hubs, car accessories, gaming solutions, fitness trackers and smart watches. It is planned to introduce products mainly in the CES and Mass Merchant markets, in all retail segments, with a special focus on offline sales.
The partnership with Globomatic will help Canyon to gain the market share faster in all categories and strengthen its position in the electronic accessories and wearable devices segments. «By expanding the presence of Canyon brand with Globomatic, we are furthering our commitment to growth in Spain. Globomatic is an established global distributor with a demonstrated history, that increasing our reach and helping us to expand our business across market. The availability of our portfolio of consumer electronics via Globomatic will enable channel partners to easily scale their businesses and offer customers reliable and affordable devices», – said Head of Sales of Italia & Iberia of ASBIS Own Brands Lucio Lascaray.
«Large-scale growth, increase in market share, expansion of geography remain our main priorities in the strategy of ASBIS own brands in Western Europe. We are well aware of the market situation, the expectations of partners and consumers, and therefore we are confident in the great potential for the development of the Canyon brand in Spain», – comments Commercial Director of international sales of ASBIS own brands Sergei Esenin.
The brand’s products are designed for young lovers of urban culture, people of the big city, and those who strive for innovation. Canyon motivates the younger generation to be themselves, and change this world for the better – their creativity, their history, their eco-responsibility, tolerance, humanity, desire to help and share, their reasonable consumption – it is a very valuable contribution to this world.
Canyon Accessories adheres to strict quality control procedures: each device is tested at several levels – quality, durability, user data protection. The brand pays special attention to compliance with EU environmental standards (RoHS, CE). The packaging of the devices is made from 100% recyclable materials, avoiding plastic components.
