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Color Star Technology Co, Ltd, an entertainment technology company with a global network focused on the application of technology and artificial intelligence in the entertainment industry, announced that its subsidiary Color Sky Entertainment Limited has entered into strategic cooperation with Guangzhou Star Space Catering Management Co, Ltd. The brand was unveiled on Color World’s online education platform. Star Space is also the first tea brand to be featured on the platform.

In the past two years, under the impact of the pandemic, many brand restaurants have begun to open new channels to seek more diversified development. In 2021, the Metaverse trend went around the world and fast-food restaurants seized the opportunity. Many of them registered Metaverse-related branded content, launched limited-edition virtual blind boxes and virtual brand ambassadors. In this way, retailers rang in the spring season again. In addition, based on the current Metaverse trend, the collaboration between Color Star and Star Space will bring more vitality and commercial profitability to the platform.

As part of the collaboration between the two parties, Color Star will build a 3D brand headquarters filled with technological vibes and imagination. At the same time, subscribers to the platform will become potential customers of the retailer, and 3D tea drinks will be designed for them to order and consume online. Color World is a comprehensive metaverse platform that gives members the most direct sense of life, interaction, and technology. Given the millions of members the platform already has, we were full of expectations for this upgrade to the Metaverse platform. With this, the Color World Metaverse will have a huge member base once it goes online. At the same time, from the news released, it appears that Color World is much closer to real life, from the representation of cities to the virtual office to the star scenes, etc., all of which are different from other platforms of the same genre. With a unique sense of technology and a sense of the future, Color World breaks through the constraints of time and space, allowing more companies and businesses to set up stores. For the restaurant industry, in particular, the online and offline models will connect. While there are no human and physical resources or large capital investments, the use of high-tech to brand and drive traffic will bring new vitality to many restaurant brands.

Mr. Lucas Capetian, CEO of Color Star, said: “For catering, more and more people now prefer advanced or novel experiences. At the same time, for merchants, it’s not that simple as before for a brick-and-mortar store to keep the store and customers. Technology, for the catering industry, will stimulate new business opportunities, wider spread in various forms, and can also be structured into the physical industry at any time, which is what the catering merchants needed. We believe that for the future Color World to become a technology-based entertainment sharing platform, it is necessary to integrate many scenes and elements, and must be linked to businesses. While generating profits, our merchant members will continue to receive the benefits and surprises brought up by technology, which shall sustain Color Star with a longer-term development.”