Image source: www.ihg.com

 

A three-minute video showing Deqing County in the city of Huzhou in east China’s Zhejiang Province has become a hit on social media, attracting the attention of internet users at home and abroad.

“Meet Idyllic and Picturesque Deqing,” recently posted on the @Hi Deqing accounts on Facebook and Twitter, shows Deqing’s stunning scenery and views of the region as locals see their hometown, giving them a strong sense of belonging and pride.

The video on Facebook alone captured almost 3.8 million views and more than 67,000 interactions. Followers left messages to express their praise and even shared this video. David Smith wrote: “Sometime soon I will return to see such places.” Subramani Chetty said: “You better go to China and stay.”

Deqing is famous for its natural and cultural features such as mountains, wetlands, and ancient cities. The local economy has developed at an amazing pace in recent years.

In an effort to explore new platforms that connect Deqing with the outside world, the county set up its official accounts on Facebook and Twitter on August 19 to showcase a county full of vitality, charm, and great development potential.

After careful planning and design, the accounts have set up various themes to categorize the natural and cultural resources of Deqing. The two accounts not only post daily photos and videos about landscapes, food, festivals and celebrations, and collective prosperity but also track current events and offer creative activities to encourage interaction and sharing.

When the United Nations Conference on Biological Diversity (COP 15) was held in Yunnan, China, from Oct. 11 to 15, a video was released of Deqing protecting the crested ibis, a rare and endangered bird, and a first-class national conservation animal. In recent years, the county has focused on artificially raising the bird and reintroducing it into the wild.

Photos of the Leonid meteor shower on Mogan Mountain in Deqing were posted on accounts in November that linked the county’s tourism resources with good wishes.

Social media is currently the main source of information for overseas audiences. The two accounts, which have over 90,000 and 15,000 followers respectively, serve as a bridge for direct dialogue between the country and overseas audiences now and in the future.