KIA MOTORS TEASES SUPER BOWL CAMPAIGN WITH LAUNCH OF “THE GREAT UNKNOWNS SCHOLARSHIP” AND AIRS :30 COMMERCIAL DURING NFC CHAMPIONSHIP GAME

Posted by Zoltán Tűndik January 23, 2019

Millions of dollars will be spent on celebrity endorsements for Super Bowl LIII. But what if that money could be spent differently?

For Kia’s 10th consecutive appearance in the Super Bowl, the auto brand known for its challenger spirit is taking an unconventional approach. This year, Kia isn’t using any celebrities. This year, Kia is launching “The Great Unknowns Scholarship” to help young people in need get a foothold in higher education.

A :30 teaser ad aired during Sunday’s NFC Championship game. Full details will be revealed on 2.3.19.

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Zoltán Tűndik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.