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Merkle Expands Digital Intelligence Practice, Adds 2,500 Data Scientists to Become One of the World’s Largest Analytics Agencies

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Expanded analytic offerings provide unique insights into competitive pricing, customer sentiments, product content, and channel partner initiatives

COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, now represents one of the largest analytics agencies in the world, following the acquisition of Ugam, the leading next-generation data and analytics company, in July of this year.

Ugam, a Merkle Company, brings new, innovative engagement models and capabilities to Merkle. Ugam’s Digital Intelligence products offer improved brand outcomes for leading companies, with new client offerings that include enriched brand content across websites, the ability to influence purchases with competitive pricing, insight into channel partner marketing activity, and optimized brand experience based on customer sentiment.

With the acquisition, Merkle adds more than 2,500 data scientists focused on helping brands identify and measure the value of each customer touchpoint through proprietary data, reporting, and activation solutions. Merkle delivers 60 million reports and dashboards and maintains more than 55,000 models annually. Engagement models include full-service analytics, consultative services, and staff augmentation.

Merkle clients who have implemented these new models have seen benefits across their business, including an average 25 percent lift in sales, 26 percent increase in revenue, and 25 percent decrease in the cost of analysis, as well as increases in margin, conversion, and search traffic.

“Ugam has proven to be a valuable asset, with superior analytics to expand our offerings at Merkle,” said Craig Dempster, president, Merkle Americas. “Our proprietary data, reporting, and activation solutions are aimed at pinpointing areas of opportunity for our clients, and through partnerships with leading technology platforms, we are able to solve business problems, drive ideal outcomes, and uncover value for brands.”

“As customers begin their purchase journeys online, brands are accelerating their digital transformation,” said Sunil Mirani, co-founder and chief executive officer, Ugam. “We help Fortune 500 companies make smarter, data-driven business decisions to monitor and improve their digital performance. With our proven expertise in advanced analytics and digital intelligence, we’re excited to partner with Merkle to offer businesses comprehensive insights that will help them win customers across their purchase journey.”

To learn more about Merkle’s analytics practice and to schedule a meeting with experts, contact marketing@merkleinc.com.

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000 employees, Merkle is headquartered in Columbia, Maryland, with 22 additional offices in the US and 36 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

About Ugam, a Merkle Company

Ugam, a Merkle Company, is a leading next-generation data and analytics company. We work with retailers, distributors, manufacturers, and research and consulting firms to enable superior data-driven decision making. Ugam’s customer-centric approach blends data, technology, and experts, resulting in impactful and long-tenured relationships with more than 75 Fortune 500 companies. Visit us at www.ugamsolutions.com, follow us on Twitter @ugam, and visit our LinkedIn page.

Contacts

Kite Hill PR for Merkle

Moira Shannon

moira@kitehillpr.com

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Business and Management

Pluxity Launches PLUG Kiosk for Comprehensive Spatial Information Service

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– It provides convenience service tailored for mobility handicapped people

SEOUL, South Korea–(BUSINESS WIRE)–#3DplatformPluxity, a plug-in solution provider based in Korea, announced on December 16, 2019 the launch of the PLUG Kiosk that provides 3D-based spatial information.

The PLUG Kiosk helps one easily find important facilities and stores by displaying spatial information in 3D maps. When a user chooses departing place, transit spots and destination, it intuitively shows the entire route.

It also offers various convenience services to customers who visit the site where the PLUG Kiosk is installed.

Equipped with a digital braille pad, it provides a system for mobility handicapped people including visually impaired persons as well as information on monitored quality of air, fine dusts and harmful gases using smart environmental sensor. And, the kiosk can be used by users with diverse statures as its height can be adjusted accordingly.

Featuring functions of guiding the way tailored for mobility handicapped people and visually impaired persons, it also can provide intuitive information based on easy-to-use interface and intuitive information based on 3D, identical services in diverse environments based on web standards, notices by surrounding facilities, and information on events depending on locations of users.

“PLUG Kiosks will initially be installed at areas congested with transient population, such as subway stations and airports, and we will expand available areas on phased basis for convenience of consumers,” said a manager at the company.

Earlier, Pluxity showcased the PLUG Kiosk at international trade events, including the Smart City Expo World Congress and IoT Tech Expo North America.

For further information on the PLUG Kiosk, please visit website of Pluxity (www.pluxity.com).

Contacts

Pluxity Co., Ltd.

Yoon Jae-min

+82-2-332-9002

biz@pluxity.com

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Business and Management

QInsure Goes Live with FINEOS Claims

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DUBLIN–(BUSINESS WIRE)–#AdminSuiteFINEOS Corporation (ASX:FCL), the market-leading provider of group and individual core systems for life, accident and health insurance, today announced that QInsure, the insurance arm of QSuper, one of Australia’s largest and most respected superannuation funds, has successfully gone live with FINEOS Claims.

The QInsure and FINEOS partnership will bring about changes focused on foundational operational uplift including improved, integrated and automated processes and workflow for claims covering life, TPD and income protection. Key highlights of the program included automatic payment calculations and FSC Code of Practice solutions that help case managers deliver on the insurance promise and meet regulatory obligations. The overarching philosophy focussed on member-centric claims outcomes including automated claims management with FINEOS embedded analytics and integrated generation of correspondence to members.

Speaking about the project, Chief of QInsure, Phil Fraser said, “We ran a comprehensive RFP and completed a lot of due diligence to choose FINEOS as our partner. The collaborative partnership has been extremely positive, and the project has delivered high quality results. We achieved this by both parties providing strong leadership and governance, working very closely across business and IT, and sticking assiduously to FINEOS’ comprehensive out of the box solutions. We are already seeing one of the key objectives of this program come to life in our streamlined claims processes, enabling our Claim Managers, to be freed up from routine administrative tasks to focus on providing even more excellent outcomes to QSuper members.”

Michael Kelly, CEO, FINEOS added, “This has been an exciting project for us in Australia and we have enjoyed working with QInsure to assist them improve their service even further. FINEOS has the market leading product and a very strong local team that has established trusted relationships with some of the largest and most respected insurers across the ANZ region – with well over 10,000 licensed users locally, our product helps process millions of claims each year. We pride ourselves on a laser-like focus on adding business value and are delighted to add Qinsure to the growing and thriving FINEOS community.”

About FINEOS Corporation Limited

FINEOS is a leading provider of core systems for life, accident and health insurers globally with 6 of the 10 largest group life and health carriers in the US as well as 6 of the largest life insurers in Australia. With employees and offices throughout the world, FINEOS continues to scale rapidly, working with innovative progressive insurers in North America, Europe, and Asia Pacific.

The FINEOS Platform provides clients full end to end core insurance administration and includes the FINEOS AdminSuite core product suite as well as add-on products, FINEOS Engage to support digital engagement and FINEOS Insight for analytics and reporting.

For more information, visit www.FINEOS.com

About QInsure

QInsure was established to exclusively provide Group Life Insurance policies for QSuper, so life insurance benefits can be provided to QSuper members as part of their superannuation membership.

QInsure, the first insurance company set up by a superannuation fund in Australia, was established on 29 July 2015 as a wholly owned subsidiary of QSuper Limited and commenced issuing life insurance policies from 1 July 2016. The company has ASFL and APRA licenses to operate as an insurance company, as well as an independent Board of Directors and Executive Leadership Team.

About QSuper

QSuper started with an Act of Parliament in 1912 creating the entity now known as the QSuper Group.

Over time, QSuper expanded to become the superannuation fund for all current and former Queensland public sector employees and their spouses and is now Queensland’s largest super fund and one of the largest in Australia. QSuper has grown its range of products and services, with its customer base is now numbering more than 585,000 with over $113 billion in funds under administration.

With the passing of legislation in 2016 that removed the restrictions on who is eligible to join the Fund, from 1 July 2017 QSuper was able to welcome more Australians to experience the QSuper feeling.

For more information, visit https://qsuper.qld.gov.au/

Contacts

Victoria Jamison

Marketing Manager

FINEOS Corporation

+ 353 1 639 9700

victoria.jamison@FINEOS.com

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Business and Management

Baidam Solutions Joins CrowdStrike’s Elevate Partner Program

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Partnership delivers next-generation endpoint protection to Indigenous communities, supporting education in Information and Communications Technology (ICT) sector

SYDNEY–(BUSINESS WIRE)–CrowdStrike® Inc. (Nasdaq: CRWD), a leader in cloud-delivered endpoint protection, today announced Baidam Solutions has joined the CrowdStrike Elevate Partner Program. Through this strategic partnership, Baidam Solutions will combine their offerings with CrowdStrike’s industry-leading endpoint protection platform to help customers stop breaches. The CrowdStrike Elevate Partner Program provides technology partners, solutions providers, system integrators and managed service providers with the capability to deliver bespoke solutions to customers.

Through the Elevate Partner Program, Baidam Solutions will offer CrowdStrike’s cloud-native Falcon platform, powered by Artificial Intelligence (AI), unified next-generation antivirus (NGAV), IT hygiene, endpoint detection and response (EDR), cyber threat intelligence, and proactive threat hunting for customers in Australia. Delivered via a single lightweight agent, the solution enables reliable prevention, detection, response and mitigation to all threats, including sophisticated malware-free intrusions, so that customers can spot and stop breaches quickly.

Baidam Solutions is CrowdStrike’s first Australian Indigenous channel partner and offers a unique go-to-market strategy. Phillip Jenkinson, chief executive officer and co-founder, Baidam Solutions, said, “We’re delighted to be working with CrowdStrike to bring the very best cybersecurity solutions to our customers. We are committed to helping to Bridge the Gap of Indigenous diversity and inclusion in the ICT sector. We believe that education, creating role models and pathways of employment for Indigenous ICT students is key to diversifying the IT security industry. Our partnership with CrowdStrike demonstrates how a reseller and a vendor can work together to deliver excellent results, while also creating role models for Indigenous students to follow.”

“We’re pleased to add Baidam Solutions to our roster of channel partners. Baidam’s record of not only delivering industry-leading network security and application security expertise, but of giving back to regional and remote communities through educational scholarships and funding for cybersecurity certification training makes them a perfect partner for both our products and our values,” said Geoff Swaine, regional vice president, Channel and Alliances Asia Pacific and Japan, CrowdStrike.

The CrowdStrike Elevate Partner Program provides technology partners, solution providers, system integrators and managed service providers with the capability to deliver bespoke solutions to customers. Joint customers of Baidam Solutions and CrowdStrike have access to combined, advanced capabilities that leverage all of the existing assets within a customer’s environment, allowing them to operate their security efforts in a more efficient and effective manner responding to security threats faster and with greater accuracy.

About Baidam Solutions

Established in 2018, Baidam Solutions Pty Ltd is an Australian owned and operated, Supply Nation Certified, information technology business. Baidam Solutions delivers industry leading network security and application security expertise, allowing organisations to achieve greater performance, productivity, and protection.

Baidam Solutions gives back to regional and remote communities through educational scholarships and funding for cyber security certification training.

By partnering with some of Australia’s largest employers, the company is able to provide secure employment options through the Baidam Initiative program. This program provides pathways to employment in the ICT security sector for First Nations people.

About CrowdStrike

CrowdStrike® Inc. (Nasdaq: CRWD), a global cybersecurity leader, is redefining security for the cloud era with an endpoint protection platform built from the ground up to stop breaches. The CrowdStrike Falcon® platform’s single lightweight-agent architecture leverages cloud-scale artificial intelligence (AI) and offers real-time protection and visibility across the enterprise, preventing attacks on endpoints on or off the network. Powered by the proprietary CrowdStrike Threat Graph®, CrowdStrike Falcon correlates over two trillion endpoint-related events per week in real time from across the globe, fueling one of the world’s most advanced data platforms for security.

With CrowdStrike, customers benefit from better protection, better performance and immediate time-to-value delivered by the cloud-native Falcon platform.

There’s only one thing to remember about CrowdStrike: We stop breaches.

Qualifying organizations can gain full access to Falcon Prevent™ by starting a free trial.

Learn more: https://www.crowdstrike.com/

Follow us: Blog | Twitter

© 2019 CrowdStrike, Inc. All rights reserved. CrowdStrike, the falcon logo, CrowdStrike Falcon and CrowdStrike Threat Graph are marks owned by CrowdStrike, Inc. and registered with the United States Patent and Trademark Office, and in other countries. CrowdStrike owns other trademarks and service marks, and may use the brands of third parties to identify their products and services.

Contacts

CrowdStrike Media Contact:
CrowdStrike, Inc.

Megan Guthrie +61407464121

Megan.guthrie@crowdstrike.com

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