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VANCOUVER, British Columbia–(BUSINESS WIRE)–BlueShore Financial, a full service boutique financial institution, is celebrating the reopening of its extensively renovated Burnaby Financial Spa® branch in the heart of the Burnaby Heights neighbourhood. BlueShore has been a fixture in this community for over 30 years and the investment in the branch is in response to the evolving banking needs of the residents and businesses in this area.

With a focus on premium client service, technology and advisory services, the new branch design emphasizes natural elements of the West Coast, reflects the Burnaby community, and offers clients a distinctive relaxing atmosphere.

With technology, the banking interactions of Canadians have changed over the past decade. Today, clients are handling most transactional banking online, and using their in-person branch visits for financial advisory services. With this in mind, BlueShore has invested in creating an in-branch advisory experience that is exceptional for every client. Watch the Financial Spa virtual tour here.

“With our high-tech high-touch strategy, we focus on the quality of every client interaction, whether on mobile banking, web Live Chat, phone, Apple Watch, or in person.” said Chris Catliff, President and CEO, BlueShore Financial. “Our objective is to help our clients achieve financial wellness, have peace of mind and fulfill their financial and lifestyle goals.”

The branch has been created to evoke the atmosphere of a club with an intimate sense of belonging – that as a client, this is your place where you can look forward to long-term, trusted relationships with advisors managing your complex financial needs. Clients arriving to meet with a financial advisor are greeted by a concierge service offering a hot towel and a refreshment. West Coast-inspired design, local art, fresh cut flowers, and subtle scents create the ambience. The calming, professional atmosphere, backed by one of the highest ratios of Certified Financial Planners-to-clients in the industry, provides BlueShore clients with the confidence to make sound financial decisions.

Notable features at the Burnaby Financial Spa include an Arts in View installation with displays from local artists, a large meeting room with comfortable space for multi-generational or business client meetings, furniture with built-in wifi-enabled tablets, and a Kids Zone play area modelled after the iconic “girl on a swing” neon sign in Burnaby Heights.

“The redesign of this Financial Spa is an exciting new chapter for us in the evolving Burnaby Heights neighbourhood. The branch is now a premium environment with the service and expertise to match,” said Reg Marrinier, Senior VP, Retail and Business Banking, BlueShore Financial. “We believe in investing in our local communities, and with this significant renovation we are able to provide even better service to our current and future clients in the area.”

To find out more, view our digital press kit here.

About BlueShore Financial

BlueShore Financial is a boutique financial institution providing a full range of personal and business banking, wealth management, insurance and commercial lending solutions. With a branch network located across the Lower Mainland and Sea-to-Sky Corridor, BlueShore Financial helps clients achieve financial wellness® through personalized solutions and expert advice, delivered in a unique Financial Spa® branch environment. BlueShore Financial manages over $5.9 billion in Assets Under Administration and is consistently ranked among the top 20 financial planning firms in Metro Vancouver.

BlueShore Financial is an Imagine Canada Caring Company, contributing at least 1% of pre-tax profits annually to charities and not-for-profit organizations within the communities it serves. BlueShore Financial is the operating name of BlueShore Financial Credit Union.

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Armita Seyedalikhani

Director, Communications & Corporate Affairs

BlueShore Financial