Thomas TraceParts Network Helps North American Manufacturers Drive High-Quality, High-Volume Sales Opportunities
NEW YORK–(BUSINESS WIRE)–#B2B—Thomas, the leader in product sourcing, supplier selection, and marketing solutions for industry, and TraceParts, one of the world’s leading providers of 3D digital content for engineering, today announced the launch of the Thomas TraceParts Network.
The Network, designed to help North American industrial businesses generate engaged sales leads, harnesses the power of 3D CAD files to help manufacturers get specified and purchased by more than 27 million engineers and buyers during the product development process.
“Generating high-quality leads at high volume requires having the right data, in the right place, at the right time,” said Thomas CEO Tony Uphoff. “With 3D CAD file creation and distribution through the new Thomas TraceParts Network, industrial businesses can now more efficiently reach engineers in the design and evaluation stages – right at the key stage of their buying cycle when they’re specifying those components. We’re excited to be partnering with TraceParts to create the largest, most powerful buying audience for our customers.”
Highly useful tools for manufacturers looking to engage engineers in the B2B marketplace, downloadable 3D CAD files are 2.5 times more likely to be converted into a sale than text-based data sheets or other product information formats.
“By digitizing and delivering industrial suppliers’ 3D product data, including the supplier and part number information required to complete the digital thread, the Thomas TraceParts Network helps suppliers get reliably spec’d in and purchased through a seamless digital customer experience,” said Rob Zesch, president of TraceParts. “The Network also helps designers and engineers save time by providing them with the rich product information they need to work more efficiently. TraceParts is thrilled to join Thomas and its leading industrial marketplace to serve the needs of industrial suppliers and their customers.”
Generating leads with a global reach, the Thomas TraceParts Network includes:
- Creation of product data and enhancement of 3D CAD files
- Distribution on Thomasnet.com®, TraceParts.com, and 44 additional marketplaces
- Lead generation, tracking, and opportunity notification at early stages of the buying process through a private dashboard
To learn more about how to connect with high-quality sales opportunities by getting the right data into the right place at the right time, visit the Thomas TraceParts Network.
Thomas provides actionable information, data, analysis and tools that align with and support today’s industrial buying process. Its solutions include the Thomas Network at Thomasnet.com®, industry’s largest and most active buyer/supplier network. Through Thomas Marketing Services, the company provides full-service industrial marketing programs and website development. Thomas Product Data Solutions helps manufacturers connect with design engineers through advanced CAD/BIM and data syndication services. Thomas WebTrax® provides opportunity intelligence on in-market buyers to help marketing and sales teams track, identify, and engage high value prospects. Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Inbound Logistics®, Thomas Industry Update, Industrial Equipment News® (IEN®), and the Thomas Index™.
TraceParts is one of the world’s leading providers of 3D digital content for engineering. As part of the Trace Group founded in 1990, the company provides powerful web-based solutions, such as CAD part libraries, electronic catalogs and product configurators. TraceParts offers digital marketing services to help part vendors, 3D printing suppliers, software and computer hardware vendors promote their products and services and generate high-quality B2B sales leads. The TraceParts portal is available free-of-charge to millions of CAD users worldwide. It provides access to hundreds of supplier catalogs and more than 100 million CAD models and product data sheets that perfectly meet the specific needs of design, purchasing, manufacturing and maintenance processes and operations.