Reading Time: 4 minutes

Latin music awards show draws more Adults 18-34 and Adults 18-49 than UniMas and Galavision combined in the time period

BURBANK, Calif.–(BUSINESS WIRE)–#HispanicMedia–LBI Media Inc., a leading vertically integrated, multi-platform, Spanish-language media company in the U.S. announced that its premier Latin music awards show Premios de la Radio, which aired live on its EstrellaTV Network on November 7, 2019, delivered significant ratings growth across key demos and core stations in the U.S.

“We are extremely proud of the success of the 20th anniversary of EstrellaTV’s music awards show franchise, which continues to prove the power and popularity of Regional Mexican music among young U.S. Hispanics. Premios de la Radio is the country’s #1 Regional Mexican music awards show in the United States, and this year it established itself as the leading showcase for emerging musical talent, as well as continuing to be the home of iconic superstars in the genre. It is a premier event that highlights the ability of our platform and content to reach and engage consumers, while displaying the talent of our EstrellaTV and LBI Media teams,” stated Peter Markham, Chief Executive Officer, LBI Media, Inc.

As the largest and most important Latin music awards show recognizing and celebrating Regional Mexican music in the United States, EstrellaTV’s Premios de la Radio show experienced a 4% increase in Adults 18-49 viewership as compared to its telecast in 20181, drawing more Adults 18-34 and Adults 18-49 than fourth and fifth ranked competitors UniMas and Galavision combined.2

In Los Angeles, Premios de la Radio ranked #2 regardless of language with Adults 18-34, outpacing Univision, Telemundo, ABC, CBS and NBC stations in the market.3 And with the event taking place live in Dallas for the first time, the awards show ranked #1 with Adults 18-34 & Adults 18-49 in Dallas and #2 in Houston, among Hispanic TV stations, delivering substantial growth in both markets compared to last year’s telecast.4

This year, the star studded lineup of Premios de la Radio was broadcast live from Dallas, Texas and included a fusion of some of today’s biggest hit makers in Latin Pop and Regional Mexican music, such as international super star Gloria Trevi, Mexico’s Pop Princess Belinda and pop duo Rio Roma, as well as award-winning Regional Mexican icons such as Banda MS, Bronco, Huracanes del Norte, Gerardo Ortiz, Pancho Barraza, Christian Nodal, Edith Marquez, Ana Bárbara, Chiquis, and Horacio Palencia. Some of the show’s highlights included a world premiere exclusive of Trevi’s Cumbia version of her smash hit “Abranse Perras,” as well as several never before seen musical collaborations, including one by Belinda and Horacio Palencia of their #1 hit “Amor a Primera Vista.” The event concluded with an emotional Selena finale tribute performed by Ana Bárbara, Edith Marquez, Belinda and Chiquis in front of a sold out audience at The Theater at Grand Prairie.

The full list of winners:

Artist of the Year: Banda MS

Female Artist of the Year: Ana Bárbara

Male Artist of the Year: Christian Nodal

Banda of the Year: Banda MS

Banda Song of the Year: “A través del vaso” Banda los Sebastianes

Mariachi Song of the Year: “De los besos que te di” Christian Nodal

Norteño Song of the Year: “Simplemente Gracias” Calibre 50

Sierreña Song of the Year: “Lluvia en tus pestañas” Virlán García

Collaboration of the Year: “Amor a Primera Vista” Los Ángeles Azules, Belinda, Horacio Palencia and Lalo Ebratt

Corrido of the Year: “Aerolíneas Carrillo” Gerardo Ortiz y T3r Elemento

Urban Corrido of the Year: “El de la Codeína” Natanael Cano

From Social Media to the Radio: Herencia de Patrones

Norteño Group of the Year: Grupo Firme

Sierreño Group or Artist of the Year: Fuerza Régida

Latin Pride Award Presented by Honda: El Fantasma

Best New Artist: Carín León

For event photography, please contact Marco Gonzalez directly.

About LBI Media, Inc.

LBI Media, Inc., is a leading vertically integrated, multi-platform, Spanish-language media company operating across all of the top U.S. Hispanic markets. Producing over 2,500 hours annually of original TV programming at the Empire Burbank Television Studios, the company is one of the largest U.S. producers of Spanish-language TV content. The company’s Estrella TV Network is distributed through owned and operated TV stations, TV network affiliates and related digital media properties. The Estrella TV programming catalog, consisting of over 7,500 hours of original Spanish-language television programming, is one of the largest libraries of content produced in the U.S. for the U.S. Hispanic marketplace. Additionally, LBI Media is one of the most prolific developers and producers of Spanish-language radio talent and programming. The company’s Don Cheto Radio Network features one of the nation’s most popular radio talents and its highly-rated radio programming formats are distributed through owned and operated radio stations, affiliated stations and related digital media properties. To learn more about LBI Media and see company updates, please visit

1 Source: Nielsen (MediaView) Network Live SD (000)s– Growth based on Premios De La Radio 2019 11/07/19 8P-1153P versus 2018 Telecast 11/08/2018 8P-1121P

2 Source: Nielsen (MediaView) Network Live SD(000)s

Ranking based on Premios De La Radio 2019 compared to Hispanic Competition (Excludes Sports) Thu 11/07/19 8P-12A. UniMas & Galavision combined based on UniMas and Galavision (000)s summed (000)s.

3 Source: Nielsen (Arianna) Los Angeles Live SD based on 11/07/19 8P-1145P All Stations time period ranking of NSI Ratings

4 Source: Nielsen (Dem32) Dallas & Houston Live SD– based on Hispanic TV Stations in each Market 11/07/19 7P-1030P time period ranking of NSI Ratings. Growth vs. 11/08/2018 7P-10P time Period


Marco Gonzalez

LBI Media, Inc.

Phone: 818.729.5334

[email protected]