Industry leader Oli Walters hired as Head of Sales in London to lead revenue generation
LONDON–(BUSINESS WIRE)–Podfront UK, an exciting joint venture between two of the biggest podcast players in the world, Wondery and Stitcher, today announced that proven industry leader, Oli Walters will be joining the company as Head of Sales in London, effective immediately. In his new role, Walters will be responsible for driving revenue through sponsorships, host reads and dynamic spot ads engaging with agencies and directly with brands. Podfront UK offers a unique opportunity for UK brands to buy on global hit podcast shows, targeting the UK audience or placing a global campaign.
With a mission to help agencies and marketers connect with one of the largest British podcast audiences via their network, since its founding in July 2019, Podfront UK has quickly scaled its sales team, in an effort to further service brands and advertisers through a top tier roster of podcasts such as “Freakonomics,” “Dr. Death,” “Office Ladies” and “Business Wars.”
“We are delighted to welcome Oli to the Podfront UK team,” said Ruth Fitzsimons, Managing Director, Podfront UK. “His strong knowledge of the UK audio market will amplify the incredible research, new technology and listener surveys conducted by Wondery and Stitcher and provide for richer and unique audience and brand experiences.”
Walters joins Podfront UK from Audioboom where he successfully managed the UK sales operations and delivered huge revenue increases year on year for the business. He was a key member of the sales team that steered the company to a reported 86% increase on quarterly revenue on Q3 2018. He has nearly 15 years of media experience across broadcast radio and digital audio, and previously worked for the UK’s largest radio groups including Global Radio and Bauer Media.
“Stitcher and Wondery offer the highest quality podcasts with unparalleled storytelling by podcast stars like Stephen Dubner, Marc Maron, Oprah Winfrey and Jonathan Van Ness, and I am incredibly excited to join the team,” said Walters. “Their shows already resonate with audiences in the UK, top the Apple Podcast charts and sell out live shows like ‘My Favorite Murder’ and ‘Freakonomics’. I can’t wait to lead Podfront to commercial success here in the UK.”
For more information on Podfront UK, visit http://podfront.co.uk/
Stitcher is the best place to listen to, produce and monetize podcasts. The Stitcher app, available for iOS and Android devices, is one of the world’s most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is the parent company of Midroll Media, the leading podcast advertising network representing over 200 of the world’s largest podcasts, and top-ranked comedy podcast network Earwolf. With offices in Los Angeles, New York City and San Francisco, Stitcher was founded in 2007 and is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).
Wondery, creator of hits such as Dr. Death, The Shrink Next Door and Business Wars, is both the largest independent and fastest growing company on Podtrac’s ranking of top podcast publishers, responsible for the #1 and #2 top new shows in 2018. Wondery’s mission is to bring a world of entertainment and knowledge to our audiences, wherever they listen, by providing listeners with high-quality, emotionally immersive podcasts that allow them to feel the story. With twenty-three #1 Apple Podcasts chart topping shows since its 2016 launch, Wondery has gained critical acclaim and commercial success for its immersive approach to sonic storytelling. The world-renowned series Dirty John was adapted into a highly-rated TV series for Bravo and Netflix, and five other series have been optioned for TV by Universal Content Productions, FX and WarnerMedia.