American Olive Oil Producers Association and Deoleo urge stricter quality, ethical labeling practices
WASHINGTON–(BUSINESS WIRE)–#AOOPA–The American Olive Oil Producers Association and Deoleo, the world’s largest producer of olive oil, on Monday submitted a citizen petition to the US Food and Drug Administration to adopt science-based, enforceable standards for olive oil.
“Buying quality extra virgin olive oil is hard, but not because there aren’t quality products on supermarket shelves. It’s because there are just no rules to stop bad actors from misrepresenting what they’re selling,” said Adam Englehardt, Chairman of the American Olive Oil Producers Association.
“It was in this vacuum that California adopted a state-based grading and labeling standard in 2014. Family farms like mine supported those regulations because it allowed growers and producers a real opportunity to compete. A half-decade later our state is known around the world for its commitment to quality,” said Englehardt.
The new standards for olive oil, which FDA would be empowered to promulgate after a final rule pending a public comment period, would mark the first time the federal government has regulated the category. Citizen petitions for Standards Of Identity have resulted previously in the adoption of regulations for a variety of other food products.
Stakeholders involved are confident that the petition demonstrates the need to adopt the proposed science-based olive oil standards to provide honest and fair dealings in the interest of consumers while promoting a vibrant and competitive industry.
“We believe consumers have the right to know what they’re buying, but the absence of an enforceable regulatory environment makes this difficult,” said Ignacio Silva, President and CEO of Deoleo. “The petition provides an incredible opportunity to improve quality across the category and most importantly, it will restore consumer trust in olive oil. We support science-based grading standards because we’re committed to quality. It’s just that simple.”
A 2015 investigation by the National Consumers League into olive oil mislabeling found six of eleven national brands had misrepresented quality grades to consumers. A separate, four-year audit of the category between 2015 and 2019 found half of all products available to consumers today failed to meet international quality standards.
Consumers deserve to know what they are buying and should be confident that they are receiving the value and health benefits that correspond with the quality grade of olive oil they desire. The clear definition of grades set forth in the petition for extra virgin, virgin and olive oil do this and allow US consumers to choose a suitable price point to meet their preferences.
The American Olive Oil Producers Association is the unified voice for American olive oil producers and their state associations. It advocates for fair trade rules and market access, supporting industry growth and promoting quality.
Deoleo is a Spanish multinational food company and the world’s top-selling olive oil bottler with a presence in more than 60 countries on all five continents. It has factories in Spain and Italy and sales offices in 15 countries. Deoleo has leading global brands, such as Bertolli, the best-selling brand in the United States, and Carapelli as well as the Spanish brands Carbonell, Hojiblanca and Koipe.
James Richardson, [email protected]