Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF), the company bringing augmented reality experiences to consumers and sports fans globally, today announced the new release of its XenoPlay™ platform. XenoPlay™ Version 3.3 is packed with features that allows advertising and marketing professionals to create augmented reality (AR) campaigns within minutes without the need for any programming or technical expertise.
“Although many agencies know how to develop great brand campaigns, they usually don’t know if their campaigns are working,” said Alen Paul Silverrstieen, CEO and President of Imagination Park. “Now, Imagination Park’s XenoPlay™ can provide the agencies with activation details about who has viewed their ads, billboards, and end caps. The agencies can also send those details sent to the clients for further engagement. And to help promote this feature set and drive sales to agencies, we’ve added advertising and marketing industry veteran Simon Schatzmann.”
Industry Leader Added to Drive Agency and Brand Adoption of XenoPlay
Simon Schatzmann has joined Imagination Park as VP Sales to introduce the advertising and marketing world to AR technology that will forever change the way brands market to customers.
Mr. Schatzmann is a media and technology leader with over two decades of sales and business development experience leading teams and scaling business. His professional accomplishments include managing over half a billion dollars in media and technology sales transactions. Mr Schatzmann’s has held executive positions at Intellectsoft, Blue Silver/Zeus Media, Viacom/MTV, Condé Nast, and The New Yorker managing and overseeing sales, licensing, emerging technology, and media. He was also the publisher of licensing, new-business development, and brand management for Pokémon USA.
“AR offers agencies a completely untapped landscape to engage customers like never before,” said Mr. Schatzmann. “Simply pointing your cellphone at a sign, ad, billboard, logo, product, or virtually anything will trigger the creative content instantly. XenoPlay™’s Real-time Marketing Campaign Analytics tracks and measures the results, so agencies and their clients always know their true ROI.”
SOURCE Imagination Park Technologies Inc.