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Loosid, a new mobile app providing a sober platform, has been launched in New York City. Loosid, with TV personality Kelly Osbourne as the brand ambassador, intends to unite the sober community and provide help in battling addiction and recovery.

The app also guide them in practicing sober living as part of a healthy lifestyle.

The app offers options for sober travel packages around the world and a suite of recovery tools. Its unique feature is the dating option which allows people to bond within the community with people who share the same lifestyle.

“As someone who has been sober since 2012, I know firsthand how daunting and overwhelming staying sober can be when drugs and alcohol was all you knew,” stated MJ Gottlieb, Co-Founder & CEO of Loosid. “When I first entered sobriety, I thought that was the end of fun, so I invariably went back to using drugs and alcohol. Loosid was created to show the millions of people in recovery or seeking a sober life that, not only is it not the end of fun, it is just beginning. That’s why we focus so heavily to create amazing experiences amongst the 100 million + people who are living a sober life. Having a suite of recovery tools is mandatory, however, showing not only the possibility, but the guarantee that you can have a life filled with excitement and unforgettable experiences is equally as critical.”