Connect with us

Advocacy Group Opinion

Tweed, Uber, and MADD Canada join forces to launch national impaired driving awareness campaign ahead of cannabis legalization

Betty Tűndik



Photo Source:
Reading Time: 2 minutes


With cannabis legalization just seven days away, Tweed, Canada’s best-known cannabis brand, Uber, and MADD Canada are joining forces to launch a national awareness campaign focused on educating Canadians on the dangers of impaired driving, while also suggesting 101 creative things to do instead of driving high.

Together, the three organizations are taking the opportunity to shine the spotlight on this important issue while approaching it in a constructive and engaging way. The initiative is supported through the new educational website and a national Don’t Drive High campaign that will educate Canadians across the country about the long list of things that are far better to do instead of driving high.

“We’ve always believed that education was key to a responsible cannabis industry and we’re proud to be launching this important awareness campaign across the country on the eve of legalization,” said Mark Zekulin, President and Co-CEO of Tweed. “There’s at least 101 better things to do than drive high. If you have to get somewhere, order an Uber or take a bus, but don’t drive high. Period.”

Launching on October 11, Canadians will see frequent reminders of the 101 things to do instead of driving high. Additionally, to kick off the partnership, Tweed and Uber will be offering 40,000 promo codes for up to $5 off an Uber trip in markets where Uber operates in Canada (excluding Quebec), through

“As legalization takes effect, this strategic partnership gives us an opportunity to reach millions of Canadians and generate awareness around the impacts of using cannabis and driving,” said Adam Blinick, Director of Public Policy and Communications for Uber Canada. “We encourage cannabis users across the country to make responsible choices and consider alternative transportation options like public transit or ridesharing to prevent the risks and dangers of impaired driving.”

Following legalization, the issue of safe driving will remain of critical importance and in addition to this new campaign, Canopy Growth has already funded a three-way partnership with the Canadian Drug Policy Coalition (CDPC) and MADD Canada. These funds were used to facilitate CDPC led research which served as the basis for MADD Canada’s recommendations on responsible cannabis use and sober driving.

“With the legalization of cannabis comes the need for public education and awareness about its impact on driving,” said MADD Canada National President Patricia Hynes-Coates. “This campaign will engage Canadians in a creative and unique way about the dangers of driving high, with the overarching and ever-present message to always choose a safe and sober ride option rather than taking the risk of driving impaired.”

This partnership and awareness campaign is one more piece of Tweed’s ongoing education strategy and is critical to the development of the responsible, safe cannabis industry in Canada.




Algorithmic Justice League launches new campaign to prevent facial recognition software industry from selling or buying tech that can be weaponized

Vlad Poptamas



Photo source:
Reading Time: 3 minutes


English police stopped a black man in London last July after facial recognition software misidentified him. Police demanded the man’s ID, emptied his pockets and searched him in front of a crowd of onlookers. The man hadn’t committed a crime and wasn’t suspected of any.

Get ready for that public humiliation or worse to happen here. Police departments, airports, schools, businesses and other entities across the United States and around the world are using facial analysis software to identify suspects, track movement and activities, take attendance and advertise products.

But Joy Buolamwini has a plan to preclude people from being stopped and frisked or killed because of faulty software. The founder of the Algorithmic Justice League, and an AI researcher at MIT, aims to prevent facial analysis technology from leading to collateral damage.

“Computer vision uses machine-learning techniques to do facial analysis,” says Buolamwini, named to the recent Bloomberg 50 list for her 2018 accomplishments. “You create a training set with examples of faces. However, if the training sets aren’t diverse, any face that deviates too much from the established norm will be harder to detect, identify, or classify for attributes like age. With the errors, biases and lack of oversight, companies should have more accountability.”

Accountability means that artificial intelligence (AI) vendors and clients commit to not allow the technology to be used for lethal targeting or other abuse, and continually monitor AI for racial, gender, and other harmful bias. In her New York Times op-ed on the dangers of facial analysis technology and during Federal Trade Commission hearings on AI, Buolamwini called for federal regulations.

Now, she is urging public and private organizations including NEC, IBM, Microsoft, Google, Facebook Amazon, Megvii, and Axon to sign the Safe Face Pledge. Three producers of facial analysis software, Robbie.AI, Yoti and Simprints, already have confirmed that they will sign the Safe Face Pledge. The pledge specifically requires them to:

  • Show Value for Human Life, Dignity, and Rights
  • Do not contribute to applications that risk human life
  • Do not facilitate secret and discriminatory government surveillance
  • Mitigate law enforcement abuse
  • Ensure your rules are being followed

Address Harmful Bias

  • Implement internal bias evaluation processes and support independent evaluation
  • Submit models on the market for benchmark evaluation where available

Facilitate Transparency

  • Increase public awareness of facial analysis technology use
  • Enable external analysis of facial analysis technology on the market

Embed Safe Face Pledge into Business Practices

  • Modify legal documents to reflect value for human life, dignity, and rights
  • Engage with stakeholders
  • Provide details of Safe Face Pledge implementation

“Audits of facial analysis systems show the technology is better at reading male faces than female faces, and more accurately classifies lighter faces than darker faces,” says Buolamwini. “My research at MIT which audited IBM, Microsoft, and Megvii showed error rates as high as 35 percent for classifying dark skinned women.”

In July, the ACLU tested Amazon’s facial analysis software, Rekognition, using photos of every member of the House and Senate. The software incorrectly matched 28 members of Congress, identifying them as other people who have been arrested for a crime. The false matches included Republicans and Democrats of all ages, but were disproportionately people of color. In addition to members of Congress, Rekognition has even been shown to misclassify Oprah Winfrey.

Amazon currently is selling Rekognition to police departments.

On board with the project is the Center on Privacy & Technology at Georgetown Law, a think tank that researches government use of facial recognition technology and its disparate impact on racial and ethnic minorities. “We study police use of face recognition, and all too often we find that this technology is being used with little or no accountability, oversight, and transparency. In many instances the vendors themselves are the best situated to know who is using automated facial analysis tools, for what purposes—and to anticipate and prevent uses that are harmful or irresponsible,” says Laura Moy, executive director of the Center. “We’re pleased that with this pledge, vendors are publicly recognizing that they have an opportunity—and a responsibility—to do the right thing here.” The Center’s 2016 report, The Perpetual Line-Up, outlines how agencies across the country use the technology and offers policy recommendations, including model state and federal legislation.

Among other civil liberties groups and advocates supporting Buolamwini’s effort is Data4BlackLives, a group of activists, organizers, and mathematicians committed to the mission of using data science to create concrete and measurable change in the lives of Black people, Noel Sharkey, principle spokesperson for the Campaign to Stop Killer Robots, a coalition of NGOs that is working to ban fully autonomous weapons and thereby retain human control over the use of force, and PolicyLink, a national research and action institute advancing racial and economic equity.

“Research shows facial analysis technology is susceptible to bias and even if accurate can be used in ways that breach civil liberties. Without bans on harmful use cases, regulation, and public oversight, this technology can be readily weaponized, employed in secret government surveillance, and abused in law enforcement,” warns Buolamwini.

Visit to read more about the project, and to learn more about the Algorithmic Justice League’s research into the social impact of artificial intelligence.

SOURCE Algorithmic Justice League

Continue Reading


Google’s Second Failure to Protect Data Security on Its Social Network Shows Need for California Privacy Law, Consumer Watchdog

Vlad Poptamas



Photo source:
Reading Time: 2 minutes


Google’s revelation today that its social network Google+ suffered a second major security lapse in less than a year makes clear the Internet giant cannot be trusted to police its own platforms and underscores the need for strong laws like the California Consumer Privacy Act, Consumer Watchdog said today.

If the law were in effect, the California Consumer Privacy Act would hold Google responsible and the company would face fines if its users’ data was taken because it was mishandled by Google. Victims would also be able to sue Google under the law, which goes into effect in 2020.

“Google’s latest failure to adequately protect users’ information shows the company doesn’t care about consumer privacy and cannot be trusted to protect our data,” said John M. Simpson, Consumer Watchdog’s Privacy and Technology Project Director. “We need tough laws, including the right for consumers to take an internet company to court when they put our data at risk. The California Consumer Privacy Act created that protection, and lawmakers should protect it from attacks by companies like Google who want federal laws to overturn it.”

Businesses are already working to weaken the California law. California Legislators must resist those efforts, Consumer Watchdog said. At the federal level, Congress should not bow to pressure by business and tech companies to enact a weak national law to preempt stronger state protections, Consumer Watchdog said.

The California Consumer Protection Act is the strongest privacy law in the nation. It would, for instance, allow a private right of action – though with some limits — in data breach cases. No such right currently exists. The law ensures:

  • The right of Californians to know what personal information is being collected about them.
  • The right of Californians to know whether their personal information is sold or disclosed and to whom.
  • The right of Californians to say no to the sale of personal information.
  • The right of Californians to access their personal information.
  • The right of Californians to equal service and price, even if they exercise their privacy rights.

Currently, the California attorney general is drafting regulations to implement the California Consumer Privacy Act.

Google discovered a security bug in Google+ in March that affected 500,000 users, but kept the failure secret until October. The latest security failure occurred in November and could affect 52 million users, Google said.

Google announced plans to shut Google+ down next August because of the first incident. The company now says it will close the service in April, five months before it had originally planned.

Continue Reading

Advocacy Group Opinion

Dark Cloud to Offer Replacement for Adult Tumblr

Vlad Poptamas



Photo source:
Reading Time: 1 minute


Plans to offer Tumblr profile converter to Dark Cloud profile

Dark Cloud, an alternative media platform, announces it is launching a set of tools allowing Tumblr users to export their existing Tumblr content and rescue all of the data. The service will allow for a seamless transition of content between the old Tumblr site and the new Dark Cloud service. The key component is a direct converter that allows users to plug in their Tumblr URL and Dark Cloud does the rest. The converter will take an existing Tumblr account and import it into a Dark Cloud profile which will have similar functionality to the existing platform.

Greg Ninke, Head of I.T. for Dark Cloud stated, “We are big believers in freedom of speech and freedom of expression. While we respect Tumblr’s decision to eliminate all adult content from their platform, we are happy to step in and provide that market segment with a high quality alternative.”

For more information, visit

About Dark Cloud

The Dark Cloud Media Platform is a collection of software applications designed for the modern web. The key components of the platform include:

  • A digital storefront where content creators can sell their media direct to consumers
  • A Content Management System allowing adult content creators to have a top-quality website running inside their own domain name.
  • A live streaming and web cam platform optimized for use on mobile
  • An interactive gaming platform integrated with live cams to provide a more engaging experience to live cam models.
  • A Desktop Media Manager that allows users to organize, develop and manage their personal media. They can encrypt and backup their media as well as browse the internet with more anonymity than Incognito Mode in Google Chrome.
Continue Reading

Font Resizer

Subscribe to PICANTE via Email

Enter your email address to subscribe to PICANTE and receive notifications of new posts by email.

Follow us on Facebook

Read more from our authors

Banking/Financial Services4 hours ago

Finablr UAE Exchange With Ripple Launching Blockchain payment solutions By Q1 2019

Insurance9 hours ago

How consumers lose over $100 billion in life insurance annually

Campaigns9 hours ago

Keep America Beautiful Celebrates its 65th Anniversary

Campaigns10 hours ago

CAA launches cannabis education campaign

Education10 hours ago

S’Cool Life Funds over $2.9 million in school gifts

Latest News10 hours ago

Bloomberg Law offers complimentary access to Lawyers Alliance

Computer Software14 hours ago

Research by True Fit Reveals Brits Amass £32k Worth of Unworn Clothing Over a Lifetime

Aerospace14 hours ago

NASA Begins America’s New Moon to Mars Exploration Approach in 2018

Computer Electronics14 hours ago

Lenovo and Intel’s Much-anticipated Legion of Champions III 2019 is Here and Raring to Go

Art14 hours ago

The Biggest Contest in the World of Photography: An AGORA images Contest

Commercial Real Estate14 hours ago

Jollyroom Establishes Largest Nordic E-commerce Warehouse at Castellum in Gothenburg

Art14 hours ago

GIIS Chinchwad Amongst 0.1% Schools in India to Receive Cambridge Affiliation

Banking/Financial Services14 hours ago

The Launch of SERA “World Social Entrepreneurship Summit & Social Caring Pledge Scheme Ceremony” in Hong Kong

Accounting News & Issues14 hours ago

Graphcore Secures Lead in Global AI Chip Race With $200 Million in New Capital From BMW, Microsoft and Leading Financial Investors

Asia14 hours ago

GROOVE X Introduce a New Companion Robot, “LOVOT”

Contracts14 hours ago

Munters Wins Three Large Air Treatment Orders in China

Awards14 hours ago

Datamatics Recognized as the Best Cognitive Technology Provider by Computer Society of India, Mumbai

Computer Electronics14 hours ago

Nishchae Suri to Join the Global Management Executive Team at EdCast

Banking/Financial Services14 hours ago

‘Marketing Success Formula’ a New Book by Rajesh Srinivasan (an IIM-L Alumnus) Reveals Four Proven Steps for Business Growth

Computer Electronics14 hours ago

Powermat Unveils New Flexible Wireless Charging Experience With AgileInductive™ Technology

Hotels and Resorts14 hours ago

Enticing Family Fun Packages Await at Kuala Lumpur’s Sunway City

Computer Electronics14 hours ago

Fitbit Enhances Health and Fitness Smartwatch Experience Powered by Fitbit OS 3.0 Update, New Popular Brand Apps and Advanced Developer Tools

Corporate Expansion14 hours ago

MUSE Global Launches International Franchise Opportunity

Alternative Energies14 hours ago

Greengate Power’s 113 MW Stirling Wind Project in Alberta Awarded 20-Year Contract by AESO

Computer Electronics15 hours ago

Digital skills shortage in Europe poses risks for the continent’s future growth

Beers3 weeks ago

Omniaz Launches Asia’s First ‘Smart Bottle’ Experience for Consumers in Partnership with Wine Connection’s 20th Anniversary

Corporate Expansion3 weeks ago

The Youngest Doctor To Open ER In Texas Opens Medspa And Second ER

Computer Science4 weeks ago

Machine Learning shows it can cheat biometric systems

Household/Consumer/Cosmetics3 weeks ago

Keeping The Ho Ho Holidays Holy

Community4 weeks ago

Did you know that there is a National Gingerbread House Competition in the USA?

Blockchain3 weeks ago

LuxTag and Chronoswiss Launch Crypto-Watches on the NEM Blockchain

Cosmetics and Personal Care4 weeks ago

Contact Lenses Market Worth $9.2 Billion by 2023 – Exclusive Report by MarketsandMarkets

Art4 weeks ago

Actress-artist Lucy Liu will Feature in Singapore Contemporary Art Exhibition Co-presented by The Ryan Foundation

Blockchain4 weeks ago

World’s largest exchange to speak at Inside FinTech with Blockchain Technology Seoul

Electronic Commerce3 weeks ago

LivingPackets Introduces a Revolutionary Sustainable Packaging Solution

Latest News3 weeks ago

MARA, the ROS 2.0 modular cobot, showcased by XILINX at Europe’s leading exhibition for electric automation

Computer Electronics4 weeks ago

Government of Japan Showcases How Technological Innovation and Open Data Access Make Japanese Healthcare Sector Ideal for Collaboration With Germany

Business3 weeks ago

TVH uses Voice of the Customer to elevate the B2B customer experience

Automotive3 weeks ago

LG Innotek Unveiled “Nexlide-L” for Automotive Ultra-slim Line Lamps

Advocacy Group Opinion1 week ago

Dark Cloud to Offer Replacement for Adult Tumblr

analysis4 weeks ago

Industry Leaders Gather at KickStart Europe 2019 to Discuss the Urgent Need for Investment in Digital Infrastructure

Brand and Marketing4 weeks ago

Stern Pinball brings back Beatles to New York in a new Avatar!

Education4 weeks ago

Hamad Bin Khalifa University joins hands with to offer online courses

Computer Electronics3 weeks ago

Stream TV And BOE Partner To Bring High-Resolution Glasses-Free 3D To The 8K Global Market

Art3 weeks ago

CBN CHRISTMAS VILLAGE Brings The Spirit Of European Christmas Markets To Hampton Roads

Latest News4 weeks ago

Young scientists honoured in India

Banking/Financial Services3 weeks ago

Maxonrow is Proud to be a Diamond Sponsor at the Blockchain Expo North America 2018

Alternative Energies3 weeks ago

Saudi Aramco Signs Deals Worth $27.5 Billion With Suppliers at Annual IKTVA Localization Forum

Abu Dhabi4 weeks ago

World’s Top Muay Thai Fighters From UK, Morocco and Thailand Set to Battle It Out at the Inaugural Yas Island Muay Thai Championship in Abu Dhabi

Health Care/Hospitals4 weeks ago

Malaysia’s MIMOS launches clinically-tested non-invasive glucose monitor

Follow our Tweets


Please turn AdBlock off