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Mintegral, a China-headquartered AI-driven interactive advertising platform, has launched its unique new self-service called the “Mintegral Advertiser Ad Platform.” It is intended to help the European and U.S. advertisers to precision-target customers in China and the Asia-Pacific.

In simple terms, Mintegral Advertiser Ad Platform will allow advertisers to not just create advertisements and beam them to target audience, but track and manage the ad campaigns by themselves too. The new platform will leverage the data-capturing potential of Mintegral’s own Data Management Platform (DMP), which can capture about 900 million data points.

Mintegral, started just two years ago, has tailor-made this platform for advertisers who target the customers in China and Asia-Pacific. The company claims multiple unique strengths for the platform, such as a host of premium native and video traffic resources and several ad exchanges. “With China and Asia-Pacific continuing to offer a significant opportunity for Western brands and publishers, we felt it is important to make it as straightforward as possible to reach out to this audience of sophisticated, mobile-first consumers,” said Erick Fang, CEO of Mintegral.

The company claims the new self-service platform is so user-friendly that even non-experts can easily manage it. The platform can automatically select optimal traffic mix and creative formats based on the entered targeting information. Some of the features of platform are the following: Comprehensive targeting options, including geographic locations, time, interests, traffic media attributes, devices, languages, and mobile carrier.

  • Access to unique direct traffic from more than 5,300 apps via the Mintegral SDK
  • Targeting is done using Mintegral’s own Data Management Platform, which already includes approximately 900 million data points
  • More accurate targeting and better ROI
  • Detailed reporting tools with an emphasis on traffic transparency