August 30, 2018
Minute AI live stream technology analyzed 2018 World Cup games, resulting in double digit growth for live stream consumption
Video optimization platform Minute announced a new product in their suite of video tools aimed at analyzing live broadcasts and streams in real-time. The company uses AI technology to monitor live stream broadcasts and automatically generate video previews in real-time to increase video engagement with consumers and, ultimately, video revenue.
The company’s platform was recently used by the top broadcasters for 2018 World Cup Russia online coverage. During the live stream of the matches, the company successfully drove engagement and hundreds of millions of game views resulting in a 13% increase of new users to the live stream.
“Our product is the first of its kind that monitors video in real-time and is able to analyze content to provide key moments and promote those moments instantaneously,” said Amit Golan, CEO and Co-Founder. “As video strategy becomes increasingly expensive, it is vital for publishers to focus on optimizing their video efficiency. We couldn’t be more thrilled about the response to our platform, and we look forward to expanding our services across our publishing partners’ content verticals.”
The platform is the first on the market to showcase a user-facing technology that increases the number of video views and creates a new video-based revenue stream. The company’s technology is currently deployed in dozens of sports, news and entertainment websites worldwide and demonstrates an increase in video profitability up to 37% based on program size.
“Through our first of its kind deep video analysis and crowdsourcing technology, we automatically discover what pieces of content truly engage users through real-time personalized experience,” added Golan. “We can identify and create the most engaging previews to drive engagement.”
Minute has launched several products including Smart Video Preview, which generates the most effective five-second teasers that increase click-through-rate (CTR) by an average of 300%, and Top Videos, which automatically aggregates top performing video articles and presents internal video recommendations to the consumers.
Minute is a pioneer in the field of video optimization. Having built creative technological innovations and providing efficient, practical tools for web-based publishers, Minute has significantly boosted profitability by enlivening video content with a breath taking and engaging user experience. http://www.minute.ly