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Social Media Post Automation for Real Estate Listings

Zoltán Tűndik

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Facebook, Twitter & LinkedIn Added to Post Automation from Listings-to-Leads

Social media post automation for real estate listings to Facebook, Twitter, LinkedIn, YouTube and WordPress has been announced by Listings-to-Leads ahead of the NAR Realtor Conference & Expo Nov, 2-5, 2018 (Booth# 885).

100% social media automation of listings and their changes of status through the entire listing life-cycle to the Internet’s top Social Media Websites such as Facebook, Twitter, LinkedIn, YouTube and more directly from ListHub, MLS and direct broker feeds, bolsters Listings-to-Leads’ current suite of tools which include:

  • Coming Soon
  • Just Listed
  • Open House
  • Active
  • Pending
  • Just Sold
  • FSBO
  • Listing Landing Pages for ALL Listings
  • Unlimited Property Valuation landing pages
  • Unlimited Nearby Sold Homes landing pages
  • Unlimited Custom Landing Pages
  • Client Review Websites
  • Auto Generated Content for Social Media Postings
  • Auto Seller Lead Gen Follow Up
  • Text / IVR and more.

“Listings-to-Leads is the top ROI for our business of all the marketing & lead generation vendors in the industry,” said Brent Dalley, Keller Williams Top Producer. “We have used most of their competitors, but have continued to have success with Listings-to-Leads and expect to continue to have more in the future.”

Listings-to-Leads’ broker and agent clients will now be able to grow their business with minimal effort on their own or with Listings-to-Leads’ managed services department for custom Facebook advertising programs and more.

Social media posting automation is only the tip of the iceberg in the marketing and lead generation tools Listings-to-Leads provides to brokers and agents in addition to landing pages, single property websites, virtual tours, direct mail, print, Craigslist and integration with Matterport, Immoviewer, BoomTown, LionDesk, WiseAgent, RealGeeks, Top Producer, Contractually, FiveStreet and more!

“Excitement about the social media automation for listings and soon, other real estate related content, among our users to further engage their followers and grow their business is running high,” noted Scott Pierce, Founder of Listings-to-Leads, “This will free up one of the major pain points many agents have with social media and let them concentrate on growing their business using our tools that have helped even new and low producing agents become top producing agents in their offices and sales areas.”

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After accumulating enough experience by launching and building a successful media and events organizer company in the gaming industry, the opportunity to also move into more verticals just came naturally.


I've started writting in 2009 and thanks to my webdesigner skills, managed to develop some recognized review portals in several industries.


In 2015, I have moved deeper into journalism and media by co-founding a B2B publishing and events organizing company which we run in parallel with PICANTE New. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.


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I have hunger for knowledge and always curious about what happens in tech and this is one of the reasons I've started writing and publishing news about several industries, such as AI, VR / AR, Blockhchain, Fintech. Came to realize there are many new things that are often overlooked in the busy media streams, thus would like to bring you some news about some of the newest releases and happenings.


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Agriculture

Yara and IBM join forces to transform the future of farming

Betty Tűndik

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The Digital Farming Platform, built incorporating world-class IBM technology, will allow Yara to create digital twins of the farmers’ fields and give farmers actionable insights to drive the improvements through advanced analytics, weather data and satellite images.
Reading Time: 3 minutes

 

Yara and IBM will combine world-class agronomy and cutting-edge technology to develop the world’s leading global digital farming platform.

Yara International (OSE: YAR), a global leader in crop nutrition, and IBM (NYSE: IBM), today announced an agreement to build the world’s leading digital farming platform, providing holistic digital services and instant agronomic advice.

Yara and IBM Services will jointly innovate and commercialize digital agricultural solutions that will help increase global food production by drawing on the two companies’ complementary capabilities: Yara’s unrivalled agronomic knowledge, backed by more than 800 agronomists and a century of experience, and IBM’s digital platforms, services and expertise in artificial intelligence (AI) and data analytics.

The Yara/IBM collaboration is centered around a joint vision to make a real difference in food production

“Our collaboration centers around a common goal to make a real difference in agriculture. To be able to responsibly feed a growing population, it is critical that farmers increase food production on existing farmland to avoid deforestation. Yara and IBM will develop digital solutions that empower professional and smallholder farmers to optimize farming practices to increase yields, crop quality and incomes in a sustainable way,” said Terje Knutsen, EVP Sales and Marketing in Yara.

The joint global digital farming platform will apply artificial intelligence, machine learning and in-field data to unlock new insights for farmers. The digital platform will have worldwide coverage and aspires to reach 100 million hectares of farmland – which is equivalent to twice the size of Spain or close to 7 percent of all arable land worldwide* including millions of smallholder farms.

Yara and IBM work together to deliver the world’s most comprehensive global digital farming platform.

 

“As demand for food rises along with the world’s population, the digital farming platform will play a key role in increasing global farming yields in a sustainable way. The collaboration is a perfect symbiosis of IBM’s capabilities in AI, big data management and blockchain technology and Yara’s agronomic knowledge, farmer-centric digital innovation, and proven track record in improving farming across the globe,” said Luq Niazi, IBM Global Managing Director Consumer Industries.

As a first step, Yara and IBM will establish joint innovation teams, collaborating at digital hubs in EuropeSingapore, the US and Brazil. The teams will work closely with IBM researchers to develop new capabilities, such as visual analytics and machine learning techniques for crop insights. The first services are planned for end 2019.

Advancing the digital frontier of farming

The Yara/IBM partnership will focus on all aspects of farm optimization. One specific area of collaboration will be weather data. The ability to respond optimally to weather conditions is critical for farming. By merging analytical insights from IBM’s Watson Studio, IBM PAIRS technology, The Weather Company and other services, with Yara’s unrivaled crop knowledge and modelling capabilities, the joint platform will not only provide hyperlocal weather forecasts but will in addition give real-time actionable recommendations, tailored to the specific needs of individual fields/crops.

Yara and IBM to deliver the world’s most comprehensive global digital farming platform.

As the joint digital farming platform expands, the teams will explore innovative business solutions to integrate the joint platform into the IBM Food Trust, IBM’s blockchain-enabled network of food chain players. This will allow for greater traceability and supply chain efficiency as well as ways to tackle food fraud, food waste and sustainability. It will firmly link the farm into the full food chain, creating a holistic approach to food production from farm to plate.

The contract was signed in April 2019.

*World Bank, FAO.

SOURCE: IBM

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Automotive

Sono Motors to Produce Sion in Sweden

Betty Tűndik

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Sion - The first Solar Electric Vehicle. A car charging itself. - Photo Source: sonomotors.com
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The first series production solar electric vehicle (SEV) developed by the German mobility provider Sono Motors is to be manufactured in Sweden. As Sono Motors officially announced today, the first generation of the Sion will be produced in Trollhättan by National Electric Vehicle Sweden (NEVS). The plant located there was home to the production lines of the long-standing and innovative automobile manufacturer SAAB. In total, an initial 260,000 vehicles will roll off the production line in Trollhättan over an eight-year period. Production will commence in the second half of 2020. After the ramp-up period, approximately 43,000 Sion a year will be manufactured in two-shift operations. Production will be carried out using one hundred percent renewable energy.

“In NEVS, we found the perfect partner for us,” says Thomas Hausch, Chief Operating Officer, Sono Motors. “Together, we share a vision of intelligent and resource-conserving mobility. We also value our partner’s specific expertise based on their many years of experience in traditional automobile development and production in combination with proven expertise in the area of electromobility.”

The innovative vehicle concept of the Sion already represents tomorrow’s mobility today – the aim of which needs to be the reduction of vehicles on the roads through more sustainable and more efficient usage. The Sion will therefore be equipped ex works with integrated sharing options. These enable the owner to share the vehicle itself, individual journeys, or even energy via a mobile application (goSono app), developed by Sono Motors. A bidirectional charging function enables the Sion to both receive and supply electricity, power electrical devices independently, and feed energy to other vehicles or into the electricity grid. Thanks to full-surface solar integration, the vehicle battery can be charged with pure and free solar energy worth up to 34 kilometers’ range per day in addition to its regular WLTP range of 255 kilometers.

For its market launch, the Sion will be rolled out in one single variant version costing 25,500 euros. There are plans afoot to develop other vehicle models based on the vehicle’s platform.

Since the presentation of the prototypes in summer 2017, the Sono Motors team has been going on test drive road shows all over Europe. On the occasion of the cooperation with NEVS, the next road show will take place in Sweden. Sono Motors has so far taken approximately 9,800 partially paid preorders for the Sion.

 

SOURCE Sono Motors GmbH

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Awards

New Research Identifies the Technology That Hotel Guests Really Want

Betty Tűndik

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Criton developed app for Cheval Residences
Reading Time: 3 minutes

 

Research conducted by leading travel technology firm Criton reveals the importance of hotel technology to improve the experience of today’s travellers

Dependence on mobile phones when travelling is brought into sharp focus by a survey of more than 3,600 travellers which reveals a growing appreciation for bespoke travel apps. Research commissioned by Edinburgh-based hospitality firm Criton, highlights that loyalty programmes, self-check-in/out and accessing your hotel room via a digital door key are primary requirements of today’s guests.

Julie Grieve, Founder and CEO of Criton

 

 The findings highlight crucial information for all hoteliers, with guests’ smartphones now recognised as an essential tool for delivering and improving their travel experience. With 45% of respondents travelling for leisure more than four times a year, findings showed that 62% of respondents regularly use an accommodation app, with the figure increasing to 67% amongst business travellers.

If their favourite hotel was to have its own app, 74% of respondents overwhelmingly stated they would use this digital channel, with only 10% favouring an in-room device such as a hotel’s smartphone or tablet. This reinforces Criton’s core belief that the future of hotel technology is own device. Hoteliers no longer need to absorb the cost of installing in-room devices when their guests travel with their own smartphone and are more comfortable with the apps and content within it.

The opportunity to check-in via an app and access their hotel room via a digital door key was warmly received with 58% likely or very likely to want this technology. With 68% finding it unacceptable to queue at reception for longer than five minutes, offering guests access to a service which global chains already offer is fast becoming a core priority for independent operators.

Respondents prioritised loyalty programmes as their favoured element of hotel technology with 53% recognising it as their top requirement. In a competitive landscape, the opportunity to drive direct and repeat bookings through a personalised loyalty programme will ensure hoteliers save on OTA commission while creating their own closed marketing group to upsell onsite services and facilities.

Underlining modern travellers’ awareness of technology, the survey found an audience ready to talk about tech use and expectations while travelling. Reflecting on the results of the survey, Julie Grieve, founder and CEO of Criton, which developed the UK’s first intuitive app builder for the hospitality sector, said:

“Increasingly, today’s travellers are downloading apps that help them get around and stay connected with their hotel. That level of tech awareness or even dependency also raises expectations for information, guest services, such as check-in, digital key and offers and incentives to reward their loyalty.

“Respondents to the survey were people who travel regularly, with the majority opting for a mid-range hotel or accommodation. It is increasingly clear that adopting technology has to be seen as an imperative for all hospitality providers; it is not something purely for the major franchises.”

Criton lets independent operators compete with big chain technology through an easy to use platform. From digitising the traditional hotel room guest book to PMS, live chat, digital door key and in-room ordering integrations all contained within a fully-branded hotel app; Criton supports hospitality businesses with their digital transformation strategies and work with clients across the UK and overseas.

Research Methodology:

An online survey ran from Tuesday 26th March until Monday 1st April and received a total of 3,654 responses, of whom 1,311 were classed as business travellers.

Key Findings:

  • 45% of travellers stated they travel for leisure 2-3 times a year
  • 36% travel for business
  • 39% use TripAdvisor as main source of research and inspiration before booking a hotel, followed by 29% of respondents relying on online search
  • 40% of travellers said they regularly stay in a 4-star (boutique) hotel, with 6% in a 5-star (luxury) hotel. The majority (47%) stated they regularly stay in a 3-star (mid-range) hotel
  • 53% have at least one hotel app on their phone
  • 74% would use a hotel app if their favourite hotel had one
  • 55% stated it is acceptable to wait at check-in 2-5 minutes
  • 62% would be likely or very likely to check-in to a hotel via an app
  • 58% would be likely or very likely to check-in to a hotel via an app and use digital key

App usage

  • 62% use an accommodation app regularly (eg Airbnb)
  • 57% use a transport app regularly
  • 47% use an airline app regularly
  • 36% uses a hotel app regularly

The hotel technology that respondents seek:

  • 53% – loyalty programmes
  • 35% – self check-in
  • 10% – in-room mobile
  • 18% – in-room tablet

Awards:

  • Criton won the ‘Best Technology Provider’ award at the 2018 Travolution Awards and was Highly Commended for Best Use of Mobile
  • Criton won the ‘Industry Breakthrough and Innovation Award’ at the ASAP Awards 2018
  • Julie Grieve, Founder & CEO won the prestigious ‘HOSPACE 2017 Best Entrepreneur Award’

 

SOURCE: Criton

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