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“H&M Loves NY” Campaign: A Love Letter To NYC

Betty Tűndik

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PRNewsfoto/H&M
Reading Time: 2 minutes

 

H&M launched its “H&M Loves NY” campaign across New York City, sending a message of appreciation to both their customers and the city itself.  With the retailer opening four new locations in New York City in 2019, including their highly anticipated Hudson Yards flagship in March, the campaign aims to celebrate the U.S. home of the retailer since its first store opened there 19 years ago.

The campaign soft launched on Valentine’s Day with a love letter to New Yorkers that appeared on the brand’s Times Square and Fifth Avenue flagship screens, social media and a dedicated email to all the brand’s New York City fans. H&M’s new campaign features New Yorkers, including H&M employees, of all different backgrounds, professions, ages and personal styles. The campaign aims to show the love between the brand and the people of New York. Those in the campaign were asked to reflect on when they first became a New Yorker, their answers showing that no matter if you were born here or arrived today, everyone has a special moment when they truly feel like they are a part of this city. This is also true of the brand, which made New York City its home 19 years ago with its first U.S. location on Fifth Avenue. Since then, H&M has expanded to many other locations in the city, and even made its iconic logo a part of the city skyline in 2013.

The campaign launches today, just a few weeks shy of the highly anticipated opening of H&M’s newest flagship location in Manhattan at Hudson Yards.  When complete, Hudson Yards will include dynamic cultural institutions, world-class shopping and restaurants, 4,000 state-of-art modern residences, a new 750-seat public school and more than five acres of public plazas, gardens and groves.  Measuring approximately 34,000 square feet, the new location at Hudson Yards will join the 33 popular H&M destinations in New York on March 15th, 2019 at noon.

“We are thrilled to be able to celebrate the love we have for the city of New York and our friends and neighbors here,” said President of H&M, North America, Martino Pessina.  “The four new locations opening in the city this year, including our newest flagship at Hudson Yards, shows our commitment not only to New York City, but to the future of the brand.”

 

 

SOURCE: H&M

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Campaigns

NATURELO Premium Supplements Partners with Vitamin Angels this Mother’s Day to Reach Mothers in Need Worldwide

Betty Tűndik

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Vitamin Angels Mother's Day Campaign - NATURELO Premium Supplements
Reading Time: 1 minute

 

This Mother’s Day, NATURELO Premium Supplements is joining Vitamin Angels, a global public health organization, in celebrating and honoring moms everywhere.

NATURELO’s sponsorship of Vitamin Angels’ Mother’s Day campaign will allow Vitamin Angels to provide prenatal multivitamins to at least 2,000 more pregnant moms in need

NATURELO is matching up to $10,000 in donations to Vitamin Angels from May 1-19, 2019, in honor of Mother’s Day.

With the public’s help, Vitamin Angels can reach pregnant women at risk of malnutrition with prenatal multivitamins. Every gift can help a mom have a healthier pregnancy and give her child a healthy start in life. Please donate here.

NATURELO’s best-selling Prenatal & Postnatal Multivitamins are natural, plant-based and made with real organic whole foods that are gentle on the stomach, Non-GMO, No Gluten, No Soy, No Additives and 100% Vegan.

Vitamin Angels and NATURELO — Helping change the lives of at-risk women in the U.S. and around the world through prenatal multivitamins.

 

 

SOURCE: NATURELO Premium Supplements

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Forget Tacos On Tuesdays. Taco Bell® Wants Fans To reBELL And Enjoy Tacos Any Day

Betty Tűndik

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Whether fans like them crunchy, soft or locos (Doritos® Locos Tacos to be exact), Taco Bell Party Packs offer the ultimate taco customization making them the go-to at-home party food too good to just get delivered on Tuesdays.
Reading Time: 3 minutes

 

Taco Bell fights calendar inequality so fans can boldly celebrate tacos any day of the week with Party Packs, now available for delivery from participating locations

In an open letter, Taco Bell is challenging the long standing tradition of eating tacos on a predetermined day of the week: Tuesday. Should any one day have all the taco glory just because it makes for a good hashtag? No. Times are changing and so are societal food norms. Which is why Taco Bell wants fans to reBELL against this alliteration and enjoy every taco day like it’s Tuesday. It’s time to elevate tacos, and Taco Bell Party Packs, to their rightful place as the go-to party food on their rightful day: any day.

Taco Bell is bringing the taco liberation to life in its newest campaign, “Taco reBELLion,” that shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to reBELL against Tuesday tradition via an epic taco dance-off.

Taco Bell is bringing this taco liberation to life in its newest campaign, “Taco reBELLion,” that encourages fans to break away from Tuesday customs and enjoy tacos with their crew any night of the week. Launching on 4/21, the :60 second spot shows three taco gangs (the Hard Shells, the Soft Shells and Los Locos) coming together to rebel against the tradition of tacos on Tuesdays and together they fight, in the form of an epic dance-off, for tacos any night.

Chief Global Brand Officer Marisa Thalberg has a rallying message for taco fans everywhere: “Of course we love that there is a day of the week dedicated to tacos, but we believe it’s time to challenge societal norms and for our fans and their friends to feel empowered to enjoy tacos without limits. When you think of tacos, you should think of getting together with friends any day, not just one day of the week.”

To further empower squads to join the taco uprising, Taco Bell is also launching a new line of reBELLious merchandise. Available on the Taco Shop, the new shirts and patches allow taco nonconformists to show off their taco pride and pledge their support for “Taco Any Day.” Because every rally needs fuel, Taco Bell is offering 15% off one Party Pack when you order online or on the app through June 8. Valid for in-store pick up only at participating locations*. It’s time to reBELL and empower groups to party with tacos from Taco Monday to Taco Sunday.

Whether fans like them crunchy, soft, or locos (Doritos® Locos Tacos to be exact), Taco Bell is breaking the monotony of at-home party food with a taco offering too good to get delivered just on Tuesdays. No matter the occasion or who’s in your crew, Taco Bell Party Packs offer the ultimate taco customization, including vegetarian and vegan options, making it the go-to food for gatherings. Feed your pack of reBELLs with any or all five Taco Bell Party Packs (Taco, Supreme® Taco, Variety, Supreme® Variety and Grande Meal) which can include Crunchy Tacos, Soft Tacos, Crunchy and/or Soft Tacos Supreme®, Doritos® Locos Tacos, Doritos® Locos Tacos Supreme® and even Bean Burritos. Be sure to visit TacoBell.com or the Grubhub app for Party Packs pricing, which varies (tax extra).

* For more details on the 15% off offer, click here.

 

SOURCE: Taco Bell Corp.

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The North Face Launches a Global Effort to Make Earth Day a National Holiday

Betty Tűndik

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The North Face Launches a Global Effort to Make Earth Day a National Holiday
Reading Time: 3 minutes

 

The brand will close its stores on Earth Day, launch a global petition to make Earth Day an officially recognized holiday and celebrate exploration through city takeovers across the globe

Beginning today, The North Face will activate “Explore Mode” in major cities leading up to Earth Day on Monday, April 22. Throughout the week, The North Face will partner with musicians, artists and culinary influencers to host a series of one-of-a-kind experiences that encourage people to disconnect digitally and engage with their surroundings.

The week will culminate with The North Face and 15 organizations around the world partnering to launch a global Change.org petition to make Earth Day an officially recognized holiday. The North Face will also shut down 113 stores in the US and Canada, as well as its global headquarters on Earth Day to provide opportunity for employees to disconnect and explore.

“The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Global General Manager of Lifestyle at The North Face, Tim Bantle. “We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.”

The North Face partnered with influencers including singer and songwriter Ella Mai, chef Angela Dimayuga and model and activist Gabrielle Richardson to host bespoke events in New York City that will reflect the brand’s spirit and the mindset of exploration in music, food and art, along with encouraging exploration in the outdoors. These experiences will only be accessible to those who put down their phones and digital devices to be present in the moment.

Explore Mode experiences are rooted in inspiring and enabling people everywhere to unplug from their digital lives and connect in real life to the one another and the world around them.

  • Tuesday, April 16: Grammy-winning singer and songwriter Ella Maijoins with vintage fashion collector and curator, Brian Procell, to throw the ultimate 90s throwback party – a mash-up of music and streetwear. Mai will pay homage to the hits and looks of past decades that inspire culture today, while Procell’s collection, including vintage looks from The North Face, is on display.
  • Wednesday, April 17: World renowned chef Angela Dimayuga will go off menu and bring a select number of consumers along for the ride as she explores the many flavors of NYC that bring her inspiration.
  • Thursday, April 18: Model-artist-activist Gabrielle Richardson takes over Skylight Soho to curate an art exhibition under the theme of exploration. Guests are invited to participate in a “live” piece onsite with Gabrielle and her partners through an interactive display of artistic exploration.

The brand will also activate Explore Mode in other major cities globally including London, Manchester, Munich and Paris.

“Exploration drives creativity. It is important to me to find musical inspiration from all the world’s aspects,” said Mai. “I’m excited to partner with The North Face to celebrate the many forms of exploration and show New York City what exploration means to me.”

Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid, exploring the outdoors. Customers who choose to take part in The North Face exploration activities will be rewarded with an exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.

The North Face is committed to social good through programs like the Explore Fund, as well as conservation efforts since its founding in 1966. For more information on Earth Day as a national holiday or to sign the petition visit:

www.thenorthface.com.

 

SOURCE: The North Face

 

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