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“H&M Loves NY” Campaign: A Love Letter To NYC

Betty Tűndik

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PRNewsfoto/H&M
Reading Time: 2 minutes

 

H&M launched its “H&M Loves NY” campaign across New York City, sending a message of appreciation to both their customers and the city itself.  With the retailer opening four new locations in New York City in 2019, including their highly anticipated Hudson Yards flagship in March, the campaign aims to celebrate the U.S. home of the retailer since its first store opened there 19 years ago.

The campaign soft launched on Valentine’s Day with a love letter to New Yorkers that appeared on the brand’s Times Square and Fifth Avenue flagship screens, social media and a dedicated email to all the brand’s New York City fans. H&M’s new campaign features New Yorkers, including H&M employees, of all different backgrounds, professions, ages and personal styles. The campaign aims to show the love between the brand and the people of New York. Those in the campaign were asked to reflect on when they first became a New Yorker, their answers showing that no matter if you were born here or arrived today, everyone has a special moment when they truly feel like they are a part of this city. This is also true of the brand, which made New York City its home 19 years ago with its first U.S. location on Fifth Avenue. Since then, H&M has expanded to many other locations in the city, and even made its iconic logo a part of the city skyline in 2013.

The campaign launches today, just a few weeks shy of the highly anticipated opening of H&M’s newest flagship location in Manhattan at Hudson Yards.  When complete, Hudson Yards will include dynamic cultural institutions, world-class shopping and restaurants, 4,000 state-of-art modern residences, a new 750-seat public school and more than five acres of public plazas, gardens and groves.  Measuring approximately 34,000 square feet, the new location at Hudson Yards will join the 33 popular H&M destinations in New York on March 15th, 2019 at noon.

“We are thrilled to be able to celebrate the love we have for the city of New York and our friends and neighbors here,” said President of H&M, North America, Martino Pessina.  “The four new locations opening in the city this year, including our newest flagship at Hudson Yards, shows our commitment not only to New York City, but to the future of the brand.”

 

 

SOURCE: H&M

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Activism

Kids against tobacco use on March 20

Betty Tűndik

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Photo by Martin Büdenbender / Pixabay
Reading Time: 3 minutes

 

Kids in Washington will unite against tobacco use on March 20 as they join thousands of young people nationwide to mark Kick Butts Day, an annual day of youth activism sponsored by the Campaign for Tobacco-Free Kids. More than 1,000 events are planned across the United States (see below for a list of local events).

This year, kids are focused on kicking Juul, the e-cigarette that has become enormously popular among youth across the country.

While cigarette smoking among high school students nationwide has fallen to 8.1 percent, e-cigarette use among high schoolers rose by an alarming 78 percent in 2018 alone – to 20.8 percent of the student population. In 2018, more than 3.6 million middle and high school students used e-cigarettes. U.S. public health leaders have called youth e-cigarette use an “epidemic” that is addicting a new generation of kids.

In Washington, 12.7 percent of high school students use e-cigarettes, while 6.3 percent smoke cigarettes. Tobacco use claims 8,300 lives in Washington and costs the state $2.8 billion in health care bills each year.

On Kick Butts Day, youth and health advocates are calling for strong action to reverse the youth e-cigarette epidemic. In particular, they are calling on the Food and Drug Administration, states and cities to ban all flavored tobacco products, including e-cigarettes in flavors like cotton candy, gummy bear and mango that tempt kids. Other effective strategies to reduce youth tobacco use include laws raising the tobacco sale age to 21, significant tobacco tax increases, comprehensive smoke-free laws and well-funded tobacco prevention programs.

In Washington, youth advocates are urging state lawmakers to pass legislation to raise tobacco sale age to 21.

“This year on Kick Butts Day, we’re challenging policy makers at every level to do their part to reverse the youth e-cigarette epidemic and continue driving down youth tobacco use,” said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. “We cannot allow e-cigarettes, especially Juul, to addict another generation and reverse the enormous progress we’ve made in reducing youth tobacco use.”

Key facts about e-cigarettes include:

  • The main cause of the youth e-cigarette epidemic is Juul, which looks like a computer flash drive, is small and easy to hide, delivers a powerful dose of nicotine, and comes in kid-friendly flavors like mango, fruit and mint. According to the manufacturer, each Juul “pod” (cartridge) delivers as much nicotine as a pack of 20 cigarettes.
  • E-cigarettes pose serious health risks for kids. The U.S. Surgeon General has found that youth use of nicotine in any form – including e-cigarettes – is unsafe, causes addiction and can harm the developing adolescent brain, affecting learning, memory and attention. Studies also show that young people who use e-cigarettes are more likely to become cigarette smokers.

On Kick Butts Day, youth join in creative events including signing pledges to be tobacco-free, learning about the harmful chemicals in tobacco products and organizing rallies at state capitols.

In Washington, activities include:

On March 18, students from Stevenson High School will hold a “Stand Up 4 Teens Summit” at Skamania Lodge. Activities will include information sessions on the dangers of tobacco use and mindful yoga. Time: 8:15 AM. Location: Skamania Lodge, 1131 SW Skamania Lodge Way, Stevenson. Contact: Suz Clark-Bennett (509) 427-5631 x1740.

At Sunnyside High School, students will make tombstones out of foam board with statistics on tobacco use, as well as a pledge wall where students can commit to being tobacco-free. Time: 10 AM. Location: Sunnyside High School, 1801 E. Edison Avenue, Sunnyside. Contact: Eveth Padilla(509) 831-7914.

Students from Cle Elum Roslyn High School will participate in a number of anti-tobacco activities, including creating interactive poster boards, signing a pledge wall, and making presentations on the dangers of vaping. Time: 10 AM. Location: Cle Elum Roslyn High School, 2690 State Route 903, Cle Elum. Contact: Cathie Songer (509) 941-0350.

Students from Oakesdale High School will hold a tobacco-free celebration day, with activities including signing a pledge and playing games to raise awareness about the dangers of tobacco use. Time: 11:30 AM. Location: Oakesdale High School, 101 E. McCoy Street, Oakesdale. Contact: Diane Harp (509) 285-5296.

On March 26, parents and adults led by Prevent Together: Battle Ground Prevention Alliance in Battle Ground will participate in an information session to learn about possible signs of teenage drug and alcohol use. The event features a room full of “mock teenagers” to see how well adults can spot the early signs of drug or alcohol use, a presentation from Professor Jim Jensen on how adolescents’ brains react to drug use, and a discussion panel following the presentation. Time: 5 PM. Location: Battle Ground High School, 300 W. Main Street, Battle Ground: Contact: Kathy Deschner (360) 624-6816.

All events will take place March 20 unless otherwise indicated. For a full list of Kick Butts Day activities in Washington, visit www.kickbuttsday.org/map.

 

SOURCE: Campaign for Tobacco-Free Kids

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Awards

USA Link System Wins The Award For Best Marketing Agency For SMEs

Betty Tűndik

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USA Link System Wins The Award For Best Marketing Agency For SMEs
Reading Time: 2 minutes

 

Small businesses are the cornerstone of the American economy. Much of the driving force comes from young entrepreneurs with ideas of sharing their craft or helping their communities. Between 2009-2011 small businesses throughout the nation have boosted its annual sale by 32%, which has helped reignite the US economy after the 2008 Great Recession.

USA Link System, an online marketing agency based in Glendale, CA, is leading the way for many startup companies in the nation. At the Small Business Expo’s 1st Best Small Business Awards, USA Link System won the award for Best Marketing Agency, while ranking #2 in the SBE100 America’s Leading Small Business Visionaries. “As a young startup, helping small businesses prosper is our passion,” CEO Ally Spinu said in a statement. Receiving the award amidst a pool of talented competitors, according to Ms. Spinu, is proof that her team is working on something special – helping small business owners connect with their consumers.

USA Link System attributes their on-going success to its tight-knit team of creatives who provide quality services to small businesses that need help improving their online presence. In an economy where small businesses are penny-pinching their hard-earned money, it is important for entrepreneurs to establish their digital presence. There is an urgent need for small businesses to have strong online visibility because:

  • Both customers and competitors are online
  • Entrepreneurs can connect with customers effectively and efficiently

With a team of young, vibrant professionals, USA Link System is the digital marketing agency that can bring new life to your brand. They will:

  • Update your social media marketing to reach new audiences
  • Get all the latest marketing trends you need to get your name out there
  • Develop a clear marketing plan with results you will love
  • Use proven SEO marketing tools to boost you to the top of SERP ranking

Don’t get left behind! Their creative and development teams work to give you marketing opportunities that boost your online presence. Setup your digital marketing campaigns with USA Link System!

  • Track business to consumer interaction for better marketing efforts
  • Gain the ability to reach out to a wider audience
  • Develop an identity to help create loyalty around your brand
  • Save more money by creating effective digital marketing strategies

 

Website: usalinksystem.com.

 

SOURCE: USA Link System

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Animal Welfare

Pope Francis responds to 12-year-old climate change activist’s plea to go vegan for Lent

Betty Tűndik

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Genesis Butler holding the letter response from Vatican
Reading Time: 2 minutes

 

Genesis Butler and Million Dollar Vegan campaign acknowledge blessing and ask to share a vegan meal at the Vatican

As we begin the first day of Lent, 12-year-old climate change campaigner Genesis Butler has received a response from Pope Francis regarding her plea for him to try vegan for Lent as part of the Million Dollar Vegan campaign. However, Pope Francis has not confirmed whether he will do so, and therefore the campaign is now asking whether His Holiness can meet with Butler over a vegan meal at the Vatican, during the Lenten period, to discuss her concerns.

Should Pope Francis accept, Million Dollar Vegan will gladly donate $1 million to a charity (or charities) of His Holiness’ choice. If the Pope prefers to meet Genesis over a vegan meal, without the $1 million donation to charity, that will also be gratefully received.

The response from Pope Francis, signed by senior priest and Assessor for General Affairs Paolo Borgia, reads: “His Holiness Pope Francis has received your letter, and he has asked me to thank you. He appreciates the concerns about care for the world, our common home, which prompted you to write to him.

“The Holy Father will remember you in his prayers, and he sends you his blessing.”

A copy of the letter, as well as a photo of Butler holding it, can be found here.

Butler has recorded a new video message for Pope Francis, and is responding directly to his letter with: “Your Holiness, I am truly humbled with gratitude by your acknowledgment of my request to observe a vegan Lent. Thank you so very much for blessing me and keeping me in your thoughts and prayers. It means more to me than I can ever express in words.

“Your Holiness, if it is not too much to ask, may I humbly request an opportunity to sit down and share a vegan meal with you any time during Lent? It will be an enormous honor for me and everyone in the vegan community to have an audience with Your Holiness and receive your blessings in person. Eagerly awaiting your further response. Respectfully Yours, Genesis.”

People of all faiths are being encouraged to join Orthodox Christians in trying a plant-based diet for the Lenten season. A Vegan Starter Kit is available to download from the Million Dollar Vegan website, packed with helpful information about switching to a vegan diet.

Matthew Glover, CEO of Million Dollar Vegan – who also co-founded the Veganuary campaign – said: “We are grateful that Pope Francis was able to take the time to respond to Genesis, but we are now politely requesting that His Holiness take action to address the issues of climate change, loss of biodiversity, species extinction, animal suffering and world hunger – all of which are linked to animal agriculture – by meeting with Genesis and discussing these issues. We would like His Holiness to consider what Jesus would say about factory farming, and also the fact that – according to research from Oxford University – we can reduce our personal greenhouse gas emissions by around 30-50 percent by adopting a plant-based diet.”

The Million Dollar Vegan campaign also launched a change.org petition calling on Pope Francis to fight climate change with diet change, which has been signed by almost 85,000 people.

 

SOURCE: Million Dollar Vegan

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