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Troika/Mission Group, a media-branding and marketing agency, has launched a new initiative, ReFrame, to promote diversity in the media industry.

The new initiative will promote proprietary research, brand workshops, naming, logo design, and brand identity for ReFrame.

The new initiative has some illustrious promoters, including Cathy Schulman, Oscar-winning producer, president of Welle Entertainment and president emerita of Women In Film Los Angeles, and Keri Putnam, executive director of the Sundance Institute, partnered with Troika on the branding.

“We worked closely with Troika to develop branding that exemplified ReFrame’s mission of a more diverse and inclusive media culture,” said ReFrame co-founder, Keri Putnam. “Troika’s generous support helped us address one of the most important topics in our industry today.”

In June, ReFrame partnered with IMBdPro and awarded their first wave of stamps identifying projects that demonstrate gender parity to 12 of the top 100 film releases of 2017. Twenty-two additional recipients were announced August 28th.

“ReFrame is an important step forward for the entertainment industry,” said Dan Pappalardo, President of Troika LA. “It was an honor to work with such an esteemed and passionate group of industry veterans and put our services to good use.”