Fresh Tracks Canada<\/u><\/a>, the only Canadian-exclusive travel advisory, welcomed today Sushant Trivedi as the company\u2019s new Chief Executive Officer. Previously Chief Marketing Officer at BlocPal, Trivedi brings an extensive background in global strategy, P&L management, business development, and marketing to the organization. John Parker, the founder and CEO since 1996, will become Chairman.<\/p>\nTrivedi joins the team at a pivotal and exciting time, as Fresh Tracks Canada looks to drive strong growth post-pandemic. After losing over half of its employee base during the last two years, Fresh Tracks Canada is building business momentum, including employee and revenue growth. Understanding the impact COVID-19 has had on the tourism industry, Trivedi hopes to further bolster the team\u2019s already impressive post-pandemic growth streak, and breathe new life into the company and the Canadian tourism industry at large.<\/p>\n
Trivedi spent over a decade at Procter & Gamble, holding multiple positions within the company, including Global Brand Director, Commercial Strategy Leader and, most notably, Co-Founder, Gillette TREO where he designed and developed the world\u2019s first razor for caregivers. This product was recognized as 2018 Innovation of the Year by TIME Magazine, and dubbed a \u201cmasterpiece of inclusive design\u201d by Fast Company. Trivedi\u2019s entrepreneurial and inventive spirit eventually led him to BlocPal, a global fintech company, where he led their marketing and communications efforts as Chief Marketing Officer. Having worked with multinational companies and with experience scaling startups, Trivedi\u2019s breadth of experience was exactly what Fresh Tracks Canada was looking for.<\/p>\n
\u201cSushant Trivedi has the perfect mix of grit, entrepreneurial spirit, and ability to grow and scale organizations, which is why I\u2019m thrilled to welcome Sushant as our new Chief Executive Officer,\u201d shared John Parker, Founder and Chairman, Fresh Tracks Canada. \u201cLike every travel company, we have struggled to survive the past two years, and I am incredibly proud of our team that we kept going and I\u2019m excited for our future under Sushant\u2019s leadership. With an impressive track record of taking businesses to their next level of growth, I\u2019m confident Sushant will help us in our mission of reinvigorating Canadian travel. Sushant understands the impact COVID-19 has had on the travel industry in particular and is the perfect person to lead us as we look to reevaluate the status quo, and drive growth for the broader industry.\u201d<\/p>\n
Founded in 1996 by John Parker, Fresh Tracks Canada is the only premiere Canadian-exclusive travel advisory focused on providing travellers with tailored, authentic Canadian experiences. Boasting a talented team of over 70 employees comprised of expert Canadian Travel Advisors, Fresh Tracks Canada has steadily grown since its inception, with sales rebounding 200% from 2020 – 2021, and employee size almost doubling since May 2021.<\/p>\n
\u201cWith an impressive track record of consistent growth, I couldn\u2019t be more excited to join the talented Fresh Tracks Canada team as CEO at such a critical time,\u201d explained Sushant Trivedi. \u201cThe business and the Canadian tourism industry is at a pivotal juncture. As we embark on an ambitious journey of growth post-COVID, rebuilding the company and the Canadian tourism industry is paramount. I\u2019m passionate about doing just that, and helping a team that has already proven themselves to be incredibly resilient reach their next level of success.\u201d<\/p>\n
In addition to his time at Procter & Gamble and BlocPal, Trivedi has won numerous Cannes, Effie and Clio awards for his invention of disruptive products, business models, and communications strategies. Trivedi\u2019s global experience includes managing multi-million-dollar P&Ls, driving growth via strategic revenue management, developing customer acquisition strategies in Asia, Europe, and North and South America, new product and business model development, and managing globally dispersed teams.<\/p>\n
To learn more about Fresh Tracks and Sushant Trivedi\u2019s new role, visit https:\/\/www.freshtrackscanada.com\/<\/u><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Fresh Tracks Canada, the only Canadian-exclusive travel advisory, welcomed today Sushant Trivedi as the company\u2019s new Chief Executive Officer. Previously Chief Marketing Officer at BlocPal, Trivedi brings an extensive background in global strategy, P&L management, business development, and marketing to the organization. John Parker, the founder and CEO since 1996, will become Chairman. Trivedi […]<\/p>\n","protected":false},"author":1,"featured_media":7028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,36],"tags":[575,840,842,841,288,37],"class_list":{"0":"post-7027","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-latest-news","8":"category-travel","9":"tag-canada","10":"tag-fresh-tracks-canada","11":"tag-john-parker","12":"tag-sushant-trivedi","13":"tag-tourism","14":"tag-travel"},"_links":{"self":[{"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/posts\/7027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/comments?post=7027"}],"version-history":[{"count":0,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/posts\/7027\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/media\/7028"}],"wp:attachment":[{"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/media?parent=7027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/categories?post=7027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/picante.today\/portal\/wp-json\/wp\/v2\/tags?post=7027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}