Bridgestone has been named the exclusive tire partner for the limited-edition Lamborghini Fenomeno, equipping it with custom Potenza Sport ultra-high-performance tires.

Bridgestone Named Exclusive Tire Partner for Limited-Edition Lamborghini Fenomeno

Bridgestone Americas

Bridgestone, a global leader in premium tires and sustainable mobility solutions, has been selected as the exclusive tire partner for Lamborghini’s new Fenomeno supercar.

The Fenomeno, unveiled to celebrate the 20th anniversary of Lamborghini’s first in-house design, will be produced in just 29 units worldwide. With a 1,080 CV powertrain, it is the fastest Lamborghini ever built—accelerating 0-100 km/h in 2.4 seconds and 0-200 km/h in 6.7 seconds—powered by the most powerful V12 engine in the company’s history.

Custom-Engineered Potenza Tires

As Lamborghini’s Official Technical Partner, Bridgestone has developed bespoke Potenza Sport ultra-high performance tires, specifically tuned for the Fenomeno’s extreme capabilities:

  • Sizes: 265/30 ZRF21 (front) and 355/25 ZRF22 (rear)

  • Features: Outstanding high-speed performance, sharp steering response, and precision handling

  • Run-Flat Technology (RFT): Enables continued driving for up to 80 km at 80 kph after a puncture*

In addition, the Fenomeno will be available with semi-slick Bridgestone track-oriented tires, offering race-level grip while remaining fully road-legal.

Bridgestone Potenza Sport ultra-high performance tires deliver outstanding performance at high speeds, excellent steering responses, and precision to handle the supercar’s 1080HP power output.
Bridgestone Potenza Sport ultra-high performance tires deliver outstanding performance at high speeds, excellent steering responses, and precision to handle the supercar’s 1080HP power output.
Bridgestone Potenza Sport ultra-high performance tires deliver outstanding performance at high speeds, excellent steering responses, and precision to handle the supercar’s 1080HP power output.

Voices from the Partnership

“Our team faced the challenge of unlocking the potential of Lamborghini’s most powerful V12 ever—and they delivered,” said Radoslaw Bolkowski, VP OE Sales, Bridgestone EMEA. “The custom Potenza line ensures unmatched control and precision on both road and track.”

“Tires are critical to supercar performance, with up to 70% of today’s improvements coming from tire technology,” added Christian Mastro, Marketing Director, Lamborghini. “With Bridgestone, we know the Fenomeno’s breathtaking power is matched by equal precision and safety.”

Continuing a Strong Partnership

The Fenomeno extends Bridgestone’s role as Lamborghini’s tire partner across its entire supercar range, including the Huracán STO, STJ, Tecnica, EVO, Sterrato, Revuelto, and Temerario.

Developed and produced in Italy, the Fenomeno tires were created using Bridgestone’s Virtual Tyre Development (VTD) technology.

This innovation:

  • Eliminates ~200 physical prototypes

  • Reduces vehicle testing by 80%

  • Cuts development time by up to 50%

  • Lowers raw material use and CO2 emissions by up to 60%


About Bridgestone Americas, Inc.

Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and sustainable mobility. Headquartered in Nashville, Tenn., the company employs over 45,000 people worldwide and delivers a diverse portfolio of premium tires and mobility solutions.

*Performance after a puncture may vary depending on vehicle load, conditions, and TPMS alerts.

SOURCE: Bridgestone Americas, Inc.

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