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SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

Zoltán Tűndik

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Photo source: blog.sdl.com
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VMware and Partner Acrolinx to Address Content Complexity at SDL Connect

SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints.

Customers now expect a continuous experience across every device and channel – and the ability to access in-depth content that helps inform their purchasing decision. Everything from marketing material, product information, fact sheets and videos needs to be delivered instantly to their device of choice – in their own language – to encourage customers along their buying journey.

“Most marketing organizations have spent years on improving the digital experience they deliver, but virtually none of them have tapped into the value of in-depth product information. Product and support teams still heavily rely on document and PDF centric delivery of information, which is distributed in a way that is disconnected from the marketing content. A huge opportunity exists for companies that embrace delivery of granular, web-friendly product information to help customers find answers quickly, and to boost SEO far beyond what optimization of marketing content could achieve,” said Arjen van den Akker, Director of Product Marketing, SDL.

He continues, “As a DITA-based structured content management solution, SDL Tridion Docs – part of SDL Tridion DX – helps brands deliver on that ambition. It’s why some of the globe’s biggest companies are embracing the DITA standard to componentize and manage their content more holistically to drive digital transformation strategies.”

SDL is changing the way brands address these challenges. For example, working in close collaboration with partner Acrolinx, SDL Tridion Docs is helping VMWare overcome the continued challenges associated with its global transformation. Adopting DITA has enabled VMware to integrate disparate content systems – some through acquisition – in a way that delivers high-quality content to its audiences.

More recently in Asia Pacific HIKVision, Great Wall Motors, QNAP and United Imaging have turned to SDL Tridion Docs to manage their complex structured content environments. One of the globe’s leading engineering groups and manufacturers also recently selected SDL Tridion Docs to organize content in a way that supports global technical writers.

Other companies to have deployed SDL Tridion Docs include Linde Materials Handling (MH), Nielsen, Hach, DAF and AGCO.

SDL Tridion DX combines the best of Structured Content Management (CCMS), Web Content Management (WCM) and translation technology to help teams create and manage technical content – like manuals, datasheets and documents – and better collaborate throughout the review process. By managing content creation and delivery in this way, companies can offer instant access to high-quality technical content on a website, or through any channel or digital device they choose to engage with a brand.

VMware and Acrolinx will join industry leaders at this year’s SDL Connect event, offering insights on VMWare’s transition to a DITA-based way of working. A presentation by VMware’s Laura Bellamy, Director of Content Strategy and Operations, and Greg Kalten, Senior Solutions Architect – Kristen Petersen, Executive Sales Director at Acrolinx – will focus on “Content Quality at Scale: Using Acrolinx and SDL to Speed Business Transformation.” The session will offer real-life examples of how SDL Tridion Docs is helping one of the globe’s leading technology brands through its content transformation.

Co-founder, Editor - After accumulating enough experience by launching and building a successful media and events organizer company in the gaming industry, the opportunity to also move into more verticals just came naturally. I have hunger for knowledge and like to report on technology and news that are not picked up by main stream media channels because they don't produce enough emotions. Make sure you subscribe to read our hand picked news which you will only find on PICANTE!

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The Canary Islands Create a Video to Replace Blue Monday With True Monday

Betty Tűndik

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The Canary Islands create a video to replace Blue Monday with True Monday (The Canary Islands)
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The international #TrueMonday campaign is being launched from the Canary Islands to advertise this initiative

For years the Canary Islands has been battling Blue Monday, a fake news story that claims that this is the saddest day of the year. As part of its effort to get back and stand up for good vibes, the Canary Islands want to turn this non-existent event into a day to combat fake news.

The goal is to kill off Blue Monday once and for all and turn it into True Monday. To do so, the Canary Islands have created an informative video with messages as blunt as “Don’t let any comments, any news, any made-up formula manipulate your feelings. It’s time for us all to start improving the climate”.

In addition, in coming months, officials in the Canary Islands will work to turn the third Monday in January into the International Day Against Fake News, a day to combat all the lies and untruths that sow tension, discord and bad vibes.

The stopbluemonday.com website describes this commitment through a manifesto and includes tips for identifying fake news, measures for getting back the good vibes and a quiz so users can check their knowledge.

Goodbye Blue Monday, hello True Monday

In 2005, using a completely made-up formula, Professor Cliff Arnall, from Cardiff University (United Kingdom), declared that the third Monday in January was the year’s saddest day. This initiative was part of an advertising campaign for a travel agency.

Even though its credibility was called into question from day one, to the point that even Cardiff University called it “a farce”, the media, including social media, continued to spread the news year after year.

The Canary Islands managed to get none other than Professor Arnall himself to publicly disavow his Blue Monday creation and join the #StopBlueMonday movement. “It’s time to finally stop letting made-up comments, news or formulas manipulate our feelings and for everyone to start improving the climate”, said the professor.

In short, the goal of the initiative is to remove the day devoted to sadness from the calendar once and for all and, in its place, to raise society’s awareness of the fight against the type of fake news that created it.

 

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Former NBA Star Dikembe Mutombo Joins Autonomous Brand Safety Company CHEQ

Vlad Poptamas

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Photo source: en.wikipedia.org
Reading Time: 2 minutes

The company’s new Chief Blocking Officer is also the center of its new ad campaign, launching today

Military-grade ad-verification company CHEQ has announced the appointment of legendary NBA shot blocker Dikembe Mutombo as Chief Blocking Officer, a new advisory position at the company, and the launch of an advertising campaign that breaks today featuring him.

“Dikembe’s reputation and legendary defensive skills best illustrate what CHEQ does millions of times a day in digital advertising–block ads from being served in unsavory environments,” said CHEQ CEO, Guy Tytunovich. “For years Dikembe protected rims, and we protect brands. We are a match made in heaven, and now we’re like family. We also expect to gain from Dikembe’s wisdom and winner mentality, as he becomes an integral part of our advisory team.”

In addition to teaser ads, the online campaign is centered on a video, featuring the sports star, and it opens with Mutombo addressing the camera.

“Hello my friends. I’m Dikembe Mutombo, and CHEQ appointed me to be their Chief Blocking Officer because I know how to block,” he says. Several quick takes follow depicting him in hilarious scenarios in which he can “block” something.

The first shows him against a beach backdrop wearing floaties, sunglasses and an umbrella hat. “Sun block,” he says as the scene switches to a couple who are about to kiss during dinner at a restaurant. “Cock block,” Mutombo barks in his gravelly voice, slamming a statue of a rooster in between them.

That scene is followed by situations in which Mutombo announces the action or items that can be blocked or paired with the word “block,” including “building block,” “road block,” “wood block,” “chopping block,” “blockchain,” “blockbuster,” and “block party.”

The spot ends with Mutombo, wearing a fedora and sitting before a typewriter, as he struggles to find the word that goes with “writer’s.”

A voiceover interrupts as the CHEQ logo appears on a white backdrop. “Brand safety. Ad fraud. At CHEQ, we don’t just measure the damage. We block it.”

Cut back to Mutombo at the typewriter when he has an epiphany: “Writer’s block!” he shouts.

Mutombo’s professional basketball career began in 1991 with the Denver Nuggets and spanned 18 years. His finger wag at opposing players after he blocked their shots became his trademark during his ascent to legendary status as one of the greatest defensive players in the history of the NBA.

“When CHEQ approached me with the idea of becoming Chief Blocking Officer, I immediately was intrigued,” Mutombo said. “This isn’t just another celebrity endorsement deal. It really is the perfect match of spokesman and company offering. I’m proud to be on the CHEQ team.”

Besides the Denver Nuggets, Mutombo played for the Seattle SuperSonics, the Atlanta Hawks, the Philadelphia 76ers, the New Jersey Nets, and the New York Knicks during his NBA career. He retired in 2009 while playing for the Houston Rockets.

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Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Vlad Poptamas

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– Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing

– The platform will enable cross-channel personalisation by integrating email, mobile, direct mail and SMS marketing channels

Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.

The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail and SMS marketing channels. Using its marketing automation and analytics capabilities BlueVenn will centralise Park’s marketing campaigns into one platform and will automate the delivery of targeted customer journeys.

Speaking about the partnership, Steve Klin, BlueVenn CEO said: “Park Group is an innovative brand supporting the UKand Ireland retail industries and is a truly multi-channel business. I’m therefore delighted that Park Grouphas selectedBlueVenn to provide their multi-channel marketing technology andthat we can support the marketing teamwith their vision.”

Nicola Milford, Commercial Manager at Park Group, added: “We are constantly seeking ways to help improve our customer experiences and that means embracing new channels of communication and delivering more relevant, personalised and timely messages. The BlueVenn solution will help us to streamline our processes, drive better efficiencies and help us add more value.”

Steve Miller, Chief Information Officer at Park Group, further added: “By putting the voice of the customer at the heart of what we do our partnership with Blue Venn is a significant step towards delivering our recently announced strategic focus on clarity, experience, productivity and appeal. This is a step change in our marketing and communications capability and will help drive our digitally enabled product and customer future.”

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