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SDL Tridion Docs Helps Global Brands Integrate Product Information into Digital Experiences

Zoltán Tűndik

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Photo source: blog.sdl.com
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VMware and Partner Acrolinx to Address Content Complexity at SDL Connect

SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today announces that global brands are turning to SDL Tridion Docs, a structured content management system, to overcome the complexity of creating, managing, translating and distributing in-depth product content and technical documentation at scale, and across all digital touchpoints.

Customers now expect a continuous experience across every device and channel – and the ability to access in-depth content that helps inform their purchasing decision. Everything from marketing material, product information, fact sheets and videos needs to be delivered instantly to their device of choice – in their own language – to encourage customers along their buying journey.

“Most marketing organizations have spent years on improving the digital experience they deliver, but virtually none of them have tapped into the value of in-depth product information. Product and support teams still heavily rely on document and PDF centric delivery of information, which is distributed in a way that is disconnected from the marketing content. A huge opportunity exists for companies that embrace delivery of granular, web-friendly product information to help customers find answers quickly, and to boost SEO far beyond what optimization of marketing content could achieve,” said Arjen van den Akker, Director of Product Marketing, SDL.

He continues, “As a DITA-based structured content management solution, SDL Tridion Docs – part of SDL Tridion DX – helps brands deliver on that ambition. It’s why some of the globe’s biggest companies are embracing the DITA standard to componentize and manage their content more holistically to drive digital transformation strategies.”

SDL is changing the way brands address these challenges. For example, working in close collaboration with partner Acrolinx, SDL Tridion Docs is helping VMWare overcome the continued challenges associated with its global transformation. Adopting DITA has enabled VMware to integrate disparate content systems – some through acquisition – in a way that delivers high-quality content to its audiences.

More recently in Asia Pacific HIKVision, Great Wall Motors, QNAP and United Imaging have turned to SDL Tridion Docs to manage their complex structured content environments. One of the globe’s leading engineering groups and manufacturers also recently selected SDL Tridion Docs to organize content in a way that supports global technical writers.

Other companies to have deployed SDL Tridion Docs include Linde Materials Handling (MH), Nielsen, Hach, DAF and AGCO.

SDL Tridion DX combines the best of Structured Content Management (CCMS), Web Content Management (WCM) and translation technology to help teams create and manage technical content – like manuals, datasheets and documents – and better collaborate throughout the review process. By managing content creation and delivery in this way, companies can offer instant access to high-quality technical content on a website, or through any channel or digital device they choose to engage with a brand.

VMware and Acrolinx will join industry leaders at this year’s SDL Connect event, offering insights on VMWare’s transition to a DITA-based way of working. A presentation by VMware’s Laura Bellamy, Director of Content Strategy and Operations, and Greg Kalten, Senior Solutions Architect – Kristen Petersen, Executive Sales Director at Acrolinx – will focus on “Content Quality at Scale: Using Acrolinx and SDL to Speed Business Transformation.” The session will offer real-life examples of how SDL Tridion Docs is helping one of the globe’s leading technology brands through its content transformation.

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Attest Raises $16 Million to Take the Guesswork Out of Growth for Consumer Businesses

Vlad Poptamas

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Photo source: 123RF.com
Reading Time: 3 minutes

 

Attest, the London-based technology startup launched to enable every business to be consumer-focussed, today announced a $16 million Series-A investment round to expand their Consumer Growth Platform.

Attest’s Consumer Growth Platform enables companies to engage directly with over 100 million consumers across 80 countries, in as little as 90 seconds. The platform is used by consumer businesses, to learn, measure and grow ever-faster, across ideas, departments and teams.

The financing was led by leading global venture capital firm NEA headquartered in Menlo Park, California, with participation from existing investors Oxford Capital and Episode 1 Ventures. Crystal Huang, Principal at NEA, will join the Attest board of directors.

The Attest platform is designed for any business looking to unlock its full growth potential, by engaging real consumers to uncover the right decisions.

Jeremy King, Founder and CEO of Attest, said: “Businesses are constantly seeking new ways to understand trends, grow in new markets, and explore innovations – however 99% of the questions businesses would love to explore go unanswered. Attest is designed to solve that, replacing the guesswork with facts, for all consumer businesses everywhere.

“Our team is so excited to work with NEA and their global scale. NEA share our vision for helping consumer businesses discover predictable, repeatable growth by enabling anyone to get much closer to consumers and real inputs than has ever been possible before.

“Attest is built to deliver the most powerful, unique insights that can help every business unlock their greatest growth opportunities. Attest can deliver over 467% return on investment; it’s a huge new capability, now open to all.”

This financing comes hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, and the Attest team more than doubling in size from 20 to over 50. The company’s expanding client roster has added notable brands such as Heineken, Walgreens Boots, Samsung, Fever-Tree, Discovery and Transferwise.

The new capital also accelerates Attest’s growth in North America with the opening of a new office in New York, while expanding engineering, product and design teams to deliver ever-more intuitive and predictive insights; supporting Attest’s mission to enrich consumer understanding for all.

“We’ve been exploring innovations within the consumer growth and insights space for a while,” said Crystal Huang, Principal at NEA. “The traditional research market is worth $76 Billion, and yet it only serves a fraction of those who would benefit from fast and reliable consumer insights. Attest has a tremendous vision, thoughtful culture, ambitious team and impressive traction, which puts them in a position to accelerate the delivery and adoption of a category-defining and market-expanding platform. Our investment in Attest also reflects our enthusiasm for the UK tech ecosystem and eagerness to continue investing in this region going forward.”

Attest combines power and simplicity into an all-in-one SaaS platform. “It’s always been easy to guess or project, but now it’s possible for anyone to simply ask detailed consumer groups for their input directly. Not just any consumers, the real people that matter most for each decision. We’re democratising, demystifying and accelerating consumer intelligence.”

Jamie Cooke, Chief of Staff EMEA at Discovery, added “Attest gives us agility and empowerment, bringing the consumer and people in the organisation doing the work together in a faster, more direct and intuitive way than our traditional ways of doing things. Attest is a catalyst for changing the culture of our company.”

Jeremy King concluded “We believe that unique consumer insights and understanding hold the key to long-term business success, and we’re on a mission to place real consumers into daily decision-making for every business. Most importantly, we do this in ways that suit consumers; constantly respectful of time and privacy, all via beautiful interfaces. We aspire to be leading global business, and that take a great leap forward today.”

 

SOURCE Attest

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Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Vlad Poptamas

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Photo source: macleans.ca
Reading Time: 2 minutes

 

Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix® Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform combines consumers’ desktop and mobile behaviour with detailed information about their lifestyles, interests, attitudes, demographics and behaviors from Vividata’s survey data for a unified digital view.

“We are excited about the early client participation and industry excitement with Plan Metrix Multi-Platform. This reinforces our beliefs that there has been a gap in Canada for robust, person-centric data sets that are better aligned with how digital media is analyzed and planned today,” said Bryan Segal, senior vice president, commercial, Comscore. “We are looking forward to serving the industry and helping our clients deliver against these new data and insights with this innovative partnership.”

A first for the Canadian marketplace, the new data from Plan Metrix Multi-Platform provides the following benefits to buyers and sellers of media:

  • Generate stronger media plans, identify advanced audience segments, and reach consumers across different platforms
  • Achieve better ROI by creating segments based on nearly 20,000 attributes
  • Demonstrate the value of a platform’s audiences and competitive comparisons through a deep understanding of the total media consumption, attitudes and interest of their audience

Media buyers and sellers can combine a wide array of behaviour and lifestyle categories to create richer custom segments in different industries, including retail, travel, automotive, media, real estate, lifestyle, finance and household products. An online lifestyle publisher, for example, can demonstrate how their properties over index for certain attractive target groups such as expectant mothers, food lovers or cosmetics shoppers. Inversely, a media buyer for a baby formula brand can gain insight into expectant mothers’ online behaviors to better optimize advertising campaigns.

“Plan Metrix Multi-Platform is part of our continued strategic plan to build and partner on new solutions for the marketplace that help media buyers and sellers maximize the power of our rich consumer and media data,” said Pat Pellegrini, Ph.D., president and CEO, Vividata.

Since its initial launch the solution has been met with enthusiastic responses from industry thought leaders who are engaged with the platform:

“We are thrilled to add Plan Metrix Multi-Platform data to enhance The Globe and Mail’s continued investment in audience data science, which is extremely valuable in generating brand engagement,” said Greg Doufas, chief digital and technology officer, The Globe and Mail. “This will allow us to deepen our understanding of audiences and to use Plan Metrix Multi-Platform data to showcase our value to advertisers throughout the entire consumer path to purchase.”

“The Comscore and Vividata partnership will enable agencies to create better targeting and narratives, and more complex campaigns for our clients looking to reach the multi-touchpoint, multi-screen consumer of today,” said Fred Auchterlonie, executive vice president, client service, PHD Canada. “We welcome the availability of new tools that enable us to deliver more relevant and timely ads by using third-party, industry standard data to give our clients a complete picture of how to optimize success in reaching their targets.”

 

SOURCE Comscore

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Highlights At Singapore Cocktail Festival 2019

Betty Tűndik

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The annual Singapore Cocktail Festival (SGCF) is back from 10 to 18 May 2019, with this year’s Festival Village returning to Empress Lawn with an exciting line-up of bar pop-ups, masterclasses, brand experiences, live entertainment acts and more

Supported by Singapore Tourism Board, Singapore Cocktail Festival is now into its fifth year and will once again spotlight the city’s cocktail culture on the world stage. The Festival presents an impressive gathering of over 100 of the world’s best bartending talents at the Festival Village; further augmented by a collaboration with The World’s 50 Best Bars organisation to introduce ’50 Minutes with 50 Best’, a series of exclusive cocktail masterclasses, for the first time. The awards for Asia’s 50 Best Bars 2019 will take place in Singapore on 9 May 2019, the evening prior to the opening of SGCF.

What’s new at the Festival Village?

Open 10 to 12 May from 4 to 11pm, the Festival Village on Empress Lawn is the heart of the cocktail celebrations. Highlights include:

  • Headlining bartenders from The World’s 50 Best Bars and Asia’s 50 Best Bars lists such as Kazuhisa Arai of Sober Company, Shanghaiand Lolita Goh from Junglebird, Malaysia, who will be serving signature cocktails at $12 nett.
  • ’50 Minutes with 50 Best’ Masterclasses, presented by The World’s 50 Best Bars organisation. Sample signature cocktails from acclaimed bartenders, and learn the stories behind their bars and cocktails. Entry to these classes are limited to Festival Village ticket holders through contest giveaways on the SGCF Facebook and Instagram. A limited number of tickets can also be purchased through: https://sgcf2019.hungrygowhere.com/ from 5 April 2019.
  • The “Barstylez International Bartender Championship”, where over 60 bartenders from more than 25 countries will compete in two categories — ‘Flairing’ (International) and ‘Cocktail’ (Asia).
  • Bar and brand pop-ups under one roof offering signature tipples and brand-new concoctions.
  • Brand experiences such as the Four Pillars Gin putting green; the “Hendrick’s Botanical Sanctuary” and a “Monkey Shoulder Boom Box Bar”.
  • Debut brands at the Artisanal Spirits Tasting Room, including Amrut Distilleries and Tanglin Gin; and restaurant pop-ups on the Food Street like COMO Cuisine and Neon Pigeon.
  • Live music and DJ acts

Festival Village tickets are priced from $35 for a one-day pass, inclusive of a welcome drink. For a complete list of ticket categories and prices, visit www.singaporecocktailfestival.com.

Cocktail experiences around the city

From 10 to 18 May 2019, expect a diverse round-up of cocktail experiences around the city across 45 participating venues. Highlights on the Festival calendar include:

  • Thematic bar tours such as ‘Whisky Business’, an all-whisky cocktail showcase; and ‘New Kids on the Block’ featuring the latest cocktail hotspots. Bar tours are available for booking on www.singaporecocktailfestival.com from 5 April 2019.
  • Exclusive cocktail deals redeemable via the Sluggr App across participating bars.
  • Guest Bartender feats around town include ‘One Thousand and One Drunken Nights’, featuring Jay Natividad from The Spirits Library (Manila, Philippines) and Ian Libang from NoKal (Manila, Philippines) at Fat Prince on 16 and 17 May 2019.

 

SOURCE: Singapore Cocktail Festival

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