Schedule/Program 2020

10:00
10:00 - 11:00
Online

Social Strategy 2020

Subscription Triggers, Turning Fans into Customers, Digital Empathy and Communities

Confirmed speakers:

Liisa-Indra Pajuste (INDEPENDENT PR AND CSR COMMUNICATIONS CONSULTANT)

Martina Filipovic (SENIOR MARKETING MANAGER AT SOFTRAY SOLUTIONS LLC)

Yanina Kaplya (HEAD OF MARKETING AT EVOPLAY ENTERTAINMENT)

Maria E. Arnidou (HEAD OF MARKETING AT FSI - FANTASY SPORTS INTERACTIVE)

Or Barnea (Founder & Creative Director at Lemur Creatives


Moderator: Zoltán Tűndik (CO-FOUNDER AT HIPTHER AGENCY)

11:20
11:20 - 12:00
Online

Case study: how we arranged an online BMW car draw and achieved record sales. Challenges, solutions, and lessons.

The case study is based on experience with Everad company - a leading direct advertiser with its own affiliate network. The marketing strategy for 2020 included a promo campaign for affiliates where they could win 3 cars at the offline conferences. But the conferences were cancelled or postponed and we faced decrease of interest to our campaign, the traffic and sales started falling down. So we decided to draw the first car - BMW 3 - online.


What kinds of challenges we faced?

What solutions did we use?

What results did we achieve?

What lessons did we learn and what can you do better than we did?


Join the PICANTE MARKETING Summit and watch the presentation to get the answers from Ph.D. Tetiana Ruban (FOUNDER AND CEO AT MARKETING GYM AGENCY)

12:00
12:00 - 13:00
Online

Traffic, conversion and content strategies for 2020 X-mas

Confirmed speakers:

Viktorija Ratomskė (HEAD OF PARTNERSHIPS | AFFILIATES & INFLUENCERS AT HOSTINGER INTERNATIONAL)

Anna Gita (CEO OF MAXWEB)

Martin Calvert (MARKETING DIRECTOR AT ICS-DIGITAL)

Jarek Górny (MARKETING CONSULTANT, CO-FOUNDER OF YOUR CITY GUIDES)

Ron Talmor (CHIEF MARKETING OFFICER AT YOOHOO BY CLIENTS WELCOME LTD)


Moderator: Alex Marginean (Marketing Specialist at Hipther Agency)

13:00
13:00 - 14:00
In your lunch area 🙂

Lunch Break

14:00
14:00 - 14:45
Online

Best practices and staying compliant

Confirmed speakers:

Martina Filipovic (SENIOR MARKETING MANAGER AT SOFTRAY SOLUTIONS LLC)

Shireen Haddadeen (CO-FOUNDER AT VIBRANT IMAGINATION)

Amir Mikay (CO-FOUNDER AT TRAFFICLIGHTMEDIA)


Moderator: Tal Itzhak Ron (ADVOCATE, CERTIFIED COMPUTER SCIENTIST AND NOTARY)

14:50
14:50 - 15:40
Online

What are the marketing agencies saying about 2020 and beyond

Confirmed speakers:

Richard Muscat Azzopardi (CEO AT SWITCH)

Motti Peer (CEO AT REBLONDE (EX BLONDE 2.0))

Matan Amoyal (FOUNDER AND CEO AT BOILING OFFERS)


Moderator: Jaka Repanšek (Media and TECH Law Expert, Partner at Hipther Agency)

15:45
15:45 - 16:15
Online

INTERACTIVE - BREAKOUT SESSION

Join in on the fun and interact with the speakers.
16:20
16:20 - 17:00
Online

Fireside Chat Joyce Gioia [joy-yah] (CEO AT THE HERMAN GROUP OF COMPANIES)

Do you what is coming? And more importantly, what are you doing now to plan for that future?

Join us for a fireside chat when Celebrity Futurist Joyce Gioia [joy-yah] talks about what she has done to survive and even thrive in these challenging times. With her background in marketing, she recently wrote her new book, Experience Rules: How Positive Experiences Will Drive Profit Into The Future. Joyce sees a rosy future for marketers in the months and years ahead and she will share her insights about what’s coming---and what to do about it with us in our final event of the day.

This session is one you will not want to miss!

Moderator: Zoltán Tűndik (CO-FOUNDER AT HIPTHER AGENCY)