Security is essential for any online business that handles confidential information. But encrypting your website using an SSL certificate can benefit you in other ways. There is evidence to suggest that encrypting your site with SSL can also improve your Google rankings. It’s standard practice now, and it’s a good idea — for both security and marketing reasons.
- The Value of SSL Certificates:
Without encryption, web traffic passes through the internet as clear text. That means that anyone who is nosy or wants to capture sensitive data can see everything you’re sending — passwords, financial data, secret messages. To counteract this problem, website developers now add encryption in the form of SSL certificates. Using a protocol called secure socket layer (SSL) — or the later protocol known as transport layer security (TLS) — SSL certificates act as digital signatures that create trust relationships on the internet.
An SSL certificate uses the critical public infrastructure (PKI) to encrypt traffic between a website user and the server. This is especially important for financial institutions or sites that handle login details or monetary transactions. SSL certificates turn HTTP sites into HTTPS, and address internet security in three ways:
- Data integrity
So, it’s clear that securing your website with an SSL certificate is a wise choice. But what does that have to do with Google search rankings?
- The Google Algorithm:
Every time you enter search criteria into Google and press enter, the company instantly runs a computing process using a mathematical formula called an algorithm. This is a set of rules that helps the computer make decisions. An algorithm can be simple or complex, with hundreds of variables or only one. It tells the machines what calculations to make based on the inputs given.
How does Google algorithm work? Well, we don’t know a complete about it. They keep it secret, like Col. Sanders’ chicken recipe, or the formula for Coca-Cola. We can only make educated guesses about how Google’s algorithm behaves in the search process. What we do know, perhaps by trial, error, or observation, is that websites with SSL certificates rank better than those without them.
- Google Pushes SSL:
On August 6, 2014, Google announced that it was making HTTPS — websites with SSL certificates — a big priority. “Security is a top priority for Google,” they wrote. And Google made all their web pages HTTPS by default. “That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.” The new push involved encouraging all other websites to do the same.
They called it “HTTPS Everywhere”, and in a video, two Google employees explain their campaign. Google encouraged the use of 2048-bit key SSL certificates, and they guided all the steps required to implement SSL certificates. They also changed their algorithm in the past.
- How Do Sites with SSL Certificates Rank?
According to W3Techs, as this article is written, HTTPS is in use in 56% of all websites. That number is trending upwards as more web developers add SSL certificates to their sites. The effect of SSL certificates on search engine optimization (SEO) is made clear in a 2016 article on the subject by Backlinko. They analyzed one million Google search results, and here is what they found about the use of SSL certificates:
“Although not a super-strong correlation, we did find that HTTPS correlated with higher rankings on Google’s first page.”
Because Google is so secretive with their algorithm, Backlinko had to “reverse engineer” the search engine process to find out what worked best. Their findings match the consensus of experts across the web on the matter: Thus, the use of SSL certificates offers moderate improvement in Google search rankings.
- Reputational Advantage
The positive effects of securing your site with SSL/TLS goes beyond the technical aspects of SEO. It also brings a reputational benefit. Many internet users will avoid websites without the padlock symbol, indicating a secure website:
To drive home their insistence on the use of SSL certificates, Google changed its search box so that unsecure sites are stated to the left of the URL:
Users of secure websites know that they can transact business without worrying about some man-in-the-middle attack. This has more to do with whether people will use your site or move to other sites.
It is clear now that the website holder should buy an SSL certificate and install it on your website. All other things being equal, the presence of an SSL certificate generally becomes a kind of “tie-breaker” rather than a significant Google ranking factor. But the decision to go with an SSL certificate doesn’t rest on rankings alone. Security, reputation, different business validation processes and rankings all contribute to the benefits associated with secure websites. As cybersecurity becomes more prominent around the world, more website owners will see the value of SSL certificates, and will finally take the necessary steps to secure their sites.
Biggest Challenges for the Legal Sector 2020
Every industry is experiencing some changes or the other and the law sector is no different. It is a matter of fact that although change is good, yet it brings in certain challenges as well. In order to stay abreast of the rapidly changing trends, the top law firms in India must be prepared for the upcoming big risks.
As we come to the verge of saying goodbye to the current year, it is time to predict the trends that can be anticipated in the law sector in the upcoming year. Having said that, let us check out some of the biggest challenges that the legal industry may face in 2020.
In accordance with the Equality Act 2010, a law passed in the year 2017 required organizations with at least 250 workers to submit details about their potential gender pay gaps. As a result, law agencies have experienced hidden challenges concerning the unfair representation of women in higher positions. The strict legal regulation has made the organizations to fix the gap in the salary of male and female lawyers. This has, in turn, helped the deserving women to climb to higher ranks.
This trend is expected to continue in the year 2020 as well, with efforts being put to make the potential gender pay gap smaller between men and women in the legal sector.
Automation is gradually finding its way into every industry and this includes the legal sector as well. That being said, it would not be surprising to notice the flourish of something that is called legal tech.
Software has made a huge positive impact on the way things were traditionally conducted in law firms. It enhanced the document analysis procedure, streamlined contract production, and helped the consumers to access the offered services quickly and easily through chatbots.
Although legal tech still happens to be in its evolving stage, yet we can expect it to influence the legal business profoundly in the upcoming year.
Voice Search Technology
Irrespective of the industry it is operating in, every firm requires online marketing to increase its business. That being said, this is applicable to the legal sector as well. According to the predictions, the online marketing trend is likely to experience a huge shift in the upcoming years with conversational language coming to use on business websites. This is due to the reason that major companies like Google are promoting voice search technology as a method of online marketing. As a result, the legal firms now require optimizing the services offered on their websites in terms of a layman and put efforts for matching voice search.
Cease of the 9 to 5 Work Routine
Some years back, almost everyone followed the typical 9 to 5 work pattern. However, modern workplaces are gradually becoming flexible and the law firms are no different. Many lawyers in India are becoming ‘platform lawyers’, which happens to be more of a self-employed practice that gives them the chance to choose their own working hours.
The increased flexibility has helped the lawyers, who want to operate a business side by side with their career. This working style also works better financially. As this is a remote role, this pattern helps the lawyers in saving a significant part of their bills.
This working style also allows the lawyers to decide when and where they want to work, with many of the professionals getting propelled towards the bigger payments. This acts as a rescue for those legal professionals who work for long hours, toil hard, and get profit to their respective organizations, but receive a little benefit for themselves.
Relationship Management and Lead Generation
Lawyers often fail to market successfully to the existing clients. Each law firm claims to have many clients and this is great. But the problem is they are not marketing to these clients. It’s high time that the law firms realize that loyalty is no more long-sighted and in order to retain their client base, they require marketing to them.
The Final Words
The legal sector is continuously going through a lot of changes, with many new and improved practices being incorporated. The upcoming year will also experience the same trend. However, certain challenges are expected to enter into the bigger picture. The lawyers of the top law firms in India need to prepare themselves to accept the potential changes and deal with the challenges faced by law firms in 2020 confidently.
About the author: Amy Jones is an expert employment law advisor working at Ahlawat & Associates, a well-known legal firm in India. She is one of the top lawyers in India who loves to help people in all aspects of the practice area
5 Tips For Efficient Business Management
- Hire good professionals
Yes, we know this sounds like an obvious tip, but it isn’t. The job market has changed a lot, and skills are currently less valued than one’s qualities. This is because techniques can be learned, but personal characteristics are unlikely to change. For more information you can check at Zoe Talent Solutions.com
So, before you know if your business team knows everything about the area, make sure they are willing to learn constantly, receive positive feedback, and are emotionally stable.
If they can sell? Well, that can be taught.
- Have a clear sales strategy
Having the best sales team is not enough without a well-defined sales strategy. It is crucial that everyone knows where they are paddling, because if they do not, each will try to get to a different place and the company will not get anywhere.
- For this, it is important that everyone be aware of some points:
- business target audience;
- company goals;
- commissions and bonuses for results.
- Empower Your Business Management Team
Generally, business managers encourage their team to take sales training and courses. In fact, it is essential that those who work in the area are always improving their techniques.
However, notions of organization, management and discipline can make a big difference in the performance of your collaborators. Therefore, encourage the search for this knowledge.
- Encourage information sharing
We often find that a sales team is disunited through individual pursuit of goals and commissions. But a good manager must know how to maintain healthy competition while encouraging group work.
Thus, it is important to suggest sharing information among the team so that everyone can help each other and thus bring better results to the company.
Keeping this door open makes communication much better and employees feel comfortable criticizing or suggesting sales strategies, increasing not only the results but also the engagement.
- Create a sense of business ownership
If you want to have really significant results in your sales, create a sense of business ownership with your team. Employees should embrace the company as their own. But, this is not only done with motivation training.
Ideally, those who achieve the best results can somehow be rewarded with a share of the profits or have a different career path, for example. This way, she will feel “partner” with the company and not just an employee.
Efficient business management is not one that sets goals, but makes the team understand the importance of achieving those goals. And this happens when people accept their skills and understand that they are not just sales tools, but a fundamental part of business success.
About the author: I am Adam from Zoe Talent Solutions and I am working under the team content writer. The fact is that I create online courses related. Our entire team is very passionate about Management Skills and we always strive to offer you professional, comprehensive info about any Business Management Skills. I encourage readers to share their ideas and tips too.
5 Reasons to Get a POS System for Your Business
Online POS Software – The good & Bad
An excellent online POS system plays a vital role in enhancing sales in retail business by improving efficiency in service delivery and management of different services such as scheduling employees, marketing and monitoring stock among others. The system also provides high-quality customer service that makes them come back to shop at your business. In recent years, online POS software has become more popular for small and medium retailers. This cloud-based POS can be used as Software as a service (SaaS) and is accessed directly through the internet.
Experts have praised the online POS software because of its ability to cut down business operational costs, improve visibility and productivity in small and medium retail businesses. Therefore, this could be the best software to use in your retail store and be sure of attaining your goals. However, always make sure that you get the system from the best and experienced POS dealer. Sub-standard online POS Software dealers might not offer you the best solution for your business needs.
What you need to know about Online POS software?
The only difference between the online POS system and the traditional POS systems is that the online one you access it through the internet and is not a must to buy hardware to run it. The online POS software offers the best and significant cloud data storage capacity where you can be able to trace all your business transactions any time you need them. However, before you install the system in your retail business consult the experts to check if your software is perfect for your business.
The online POS system has a good side and many advantages that it will bring to your business and help you achieve your business goals. Some of the Cloud-based system benefits include;
- Enhances Customer Service
Many retailers globally are adopting online POS software to help them improve their customer shopping experience. This cloud-based system allows the tablet to be carried around the shop and can be quickly brought to customers for check out. Thus, speeding up the check-out process as well as help get away with the long queues on the cash register. For businesses such as bars or department stores where customers cannot wait in line to make payments, this system will be the best.
You can easily carry the Online POS to where your customer is, making it more accessible and efficient. This POS system can be the best to check out in music festivals, events, or even at home since you can access it via your tablet. In short, the online POS software allows you to provide your customers with a remote credit card check out which will improve your sales. Today, people are no longer moving around with cash, and this will be the best way to accommodate various customers with different payment options.
Some POS systems support both online and offline modes which makes it easy to retrieve credit card information even when you go to places with poor internet connections. Also, with online POS software, you can access sales data from anywhere, so long as you have the login details and smartphone or tablet.
Unlike the traditional POS where you have to buy the system then specific hardware to run it, the online POS you only need to download the app, buy a card reader or tablet the pay the subscription fee and you are good to go. For a small business that only needs a few registers, this could be an affordable system.
Having one system in your business will not be enough to offer a solution to all your business needs. Online POS software can be integrated with other systems such as accounting software, eBay or Amazon account or any other e-commerce shop and improve efficiency in your retail business.
For better services, you will need to have systems to work together in synchronizing your sales information such as inventory and item across all your business systems. The cloud-based POS system presents you with more system integration options, and this could be important for your business growth and long-time planning.
Majority of the online POS systems have very reliable customer support that operates 24/7, and you are sure of a quick response in case of any problem. The software is also easy to download and to install in your business. Also, for the updates, you only need to download them by a click. Contact the software provider, if you have any questions or concern before or after installing the app.
What about the online POS bad?
Just like any other systems the online POS software has its challenges that you should be aware of and find a way on how to minimize them for better services. Some of the common disadvantages of the cloud-based POS system include;
- Security of your business data –when using this POS, your data will be controlled by the service provider. Thus, it can be hard to tell if your date is secure.
- You will need to integrate the online POS to add more features and enhance your customer service delivery. The system can only perform limited functions.
- The online POS software can only deliver the majority of its services when powered by the internet. Thus, when you move to remote areas with internet problems, you might not be able to use the software effectively.
- Sometimes the monthly subscription fees could be expensive to small retail businesses.
The good news is that the online POS software gives you the options to integrate it with other business systems to improve its effectiveness. Do your research correctly before you download the online POS software to understand it works.
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