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New Global Brand Platform: “Run for Good”

Betty Tűndik

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Saucony Run for Good Relay
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Campaign Kicks Off on June 5, Global Running Day, with the Run for Good Relay − World’s First Instagram Relay Race

Saucony, a leading global performance running and lifestyle brand, announces a new global brand platform: Run for Good. A worldwide call-to-action, Run for Good is an invitation to people everywhere to join the Saucony movement to make the world a better place through the transformative power of running. The omnichannel campaign, created in partnership with Someoddpilot of Chicago, Illinois, will be amplified across all consumer touchpoints, including saucony.com and wholesale partners globally. Beginning on June 5, Global Running Day, Saucony will turn the Run for Good ethos into action with the launch of the Run for Good Relay, the world’s first Instagram relay race, to get people up and running while benefiting select charitable partners.

“At Saucony, we make the world’s best running gear, but we sell goodness,” said Don Lane, chief marketing officer of Saucony. “We believe that good runs create good people. And because we know that good people build good communities, we’re inviting everyone to run with us in the Run for Good Relay, making the world a better place through the transformative power of running.”

The Run for Good Relay
With the goal of collectively running one full lap around the earth (24,901 mi/40,075 km), the Run for Good Relay is jump-starting the Run for Goodmarketing platform. Beginning on June 5, Global Running Day, Saucony is inviting its athletes, influencers, ambassadors, retail partners and followers to kick off the first leg of the relay by individually running one mile, posting a selfie on Instagram with the tags #RunForGoodRelay and @Saucony, then challenging three friends to do the same. For every mile run in June, Saucony will make a donation to the following charitable partners, with the ultimate goal of donating $50,000:

  • The Saucony Run for Good Foundation is committed to improving the lives of children by helping to prevent and reduce childhood obesity.
  • Laureus Sport for Good uses sport as a powerful and cost-effective tool to help children and young people overcome violence, discrimination and disadvantage in their lives.
  • The Centre for Addiction and Mental Health (CAMH) sets the standards for care, research, education and leading social change to transform the lives of people affected by mental health and addiction issues.

Saucony Ride ISO2: Official Shoe of the Run for Good Relay
The official shoe of the Run for Good Relay is the Ride ISO2. Built with a range of Saucony performance technology, including the endless comfort of EVERUN™, the all-new neutral long-distance running shoe is enhanced with even more runner-influenced refinements for those who crave the ride that never ends.

“We support the whole runner, from sole to soul,” said Lane. “A feel-good run leads to more runs, and the Ride ISO2 was designed to keep you feeling good mile after mile. It can be a training workhorse to some and a marathon shoe to others thanks to a plush underfoot feel that won’t break down. The Ride gives runners the power to challenge themselves every day, every mile. And because one good run leads to another, it’s the perfect shoe to pair up with the Run for Good Relay.”

The Ride ISO2 is available at saucony.com and at select specialty retailers globally in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Ride ISO2 is $120.00. To find a Saucony retailer near you, call 800-365-4933 or visit www.saucony.com.

 

SOURCE: Saucony

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Consumer/Lifestyle

4th of July – Nutritional Products International Celebrates American Expansion Just in Time

Betty Tűndik

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Mitch Gould, the founder of NPI, is a third-generation retail distribution and manufacturing professional. Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky. Gould is internationally-known for his “evolution of distribution” system, which helps health and wellness companies enter or expand into the U.S. market.
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Nutritional Products International announced its planned U.S. expansion just as America celebrates its 243rd birthday on July 4.

NPI is a family-owned business in Boca Raton that has helped countless international and domestic health and wellness companies find their niche at major retailers throughout the U.S.

“For the past year, we have been implementing a strategic expansion plan for our domestic portfolio,” said Mitch Gould, president and co-founder of NPI. “NPI has traditionally concentrated on helping international health and wellness companies, which want to enter the U.S. market. Now, we have expanded our development team, and hired additional marketing professionals in public relations and online marketing to meet the needs of our new domestic clients.”

Gould is a third-generation retail professional who is internationally-known for his “evolution of distribution” system, which helps health and wellness companies enter or expand into the U.S. market. “We are a one-stop global brand marketing company. We have the staff to make sure your products are FDA-compliant, a warehouse for storage and distribution, and a marketing team that knows how to reach the American consumer.”

Gould’s vice president, Jeff Fernandez, also brings 30 years of retail marketing experience to NPI’s clients. Fernandez helped create the health and wellness category at Amazon and was a long-time buyer at WalMart.

“This is a special time for NPI,” Fernandez said. “Our global team is working round-the-clock to help health and wellness companies expand their distribution network and increase sales.”

 

 

SOURCE: NPI

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Conference Call Announcements

The Vitamin Shoppe® Announces Participation At Investor Conference

Betty Tűndik

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Photo Source: ivend.com
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Vitamin Shoppe, Inc. (NYSE: VSI), an omni-channel, specialty retailer of nutritional products, today announced management’s participation at Jefferies 2019 Consumer Conference taking place June 18-19, 2019 in Nantucket.  Presenting at the conference will be Sharon Leite, Chief Executive Officer and Chuck Knight, Chief Financial Officer.  The presentation is scheduled for Tuesday, June 18, 2019 at 8:00 a.m. (Eastern).

The presentation will be webcast and can be accessed from the Vitamin Shoppe website in the Investor Relations section.  A copy of management’s presentation will also be available that day on the company’s website at www.vitaminshoppe.com in the Investor Relations section.

Vitamin Shoppe is an omni-channel, specialty retailer of nutritional products based in Secaucus, New Jersey.  In its stores and on its website, the Company carries a comprehensive retail assortment including: vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.  In addition to offering products from approximately 700 national brands, the Vitamin Shoppe also carries products under The Vitamin Shoppe®, BodyTech®, True Athlete®, MyTrition®, plnt®, ProBioCare®, and Next Step® brands.

 

SOURCE: Vitamin Shoppe, Inc.

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Education

New! Salad Bars in Schools!

Betty Tűndik

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Students at Patriot Elementary School tried three different kinds of carrots as part of a salad bar dedication event sponsored by Bayer in coordination with the United Fresh Start Foundation
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Investment Announced at Patriot Elementary as part of a Salad Bar Donation Ceremony and Carrot Variety Taste Test

Bayer is donating salad bars to four schools in the Rosedale Union School District of Bakersfield, California as a strategy to increase children’s access and consumption of fresh fruits and vegetables.

The announcement was made during an assembly at Patriot Elementary School, which received a salad bar last year and has experienced success with students selecting fresh produce from the salad bar during their breakfast and lunch service.

The four schools in the Rosedale Union School District receiving new salad bars include:

  1. Almondale Elementary School
  2. American Elementary School
  3. Independence Elementary School
  4. Rosedale North Elementary School

“After implementing a salad bar at one of our schools, and seeing how well the students responded, we look forward to this opportunity to bring salad bars to additional schools in our district,” said Dr. John Mendiburu, Superintendent, Rosedale Union School District. “Our students enjoy being able to self-select fruits and vegetables from the salad bar. Anything that encourages our students to make healthy choices is a plus.  And since we’re located in a community surrounded by agriculture, it was nice to connect with our local businesses and discuss ways to incorporate locally grown produce on our menu.”

As part of the announcement, Bayer arranged a local grower from Grimmway Farms to speak to the audience of more than 50 fourth- and fifth-grade students about how and where carrots are grown, as well as coordinated a carrot variety taste test in which students were able to try several varieties of Grimmway carrots and vote on their favorite.

“Bayer is committed to supporting initiatives that provide children with access to fresh fruits and vegetables, and with kids eating a majority of their daily calories at school, the salad bar makes it easy for them to choose something that’s healthy and fresh,” said Jennifer Maloney, food chain and sustainability manager, Bayer. “This partnership is also meaningful because with today’s salad bar announcement, we’re able to collaborate with one of our grower partners and support healthier choices for children in one of our nation’s most prolific agricultural communities.”

To coordinate the salad bar contributions, Bayer worked with the United Fresh Start Foundation, a nonprofit organization affiliated with the United Fresh Produce Association. As part of the foundation’s partnership in the national Salad Bars to Schools initiative, they are working with the produce industry, non-profits and allied businesses to support salad bars to schools across the United States. To-date, Salad Bars to Schools has helped facilitate the donation of salad bars to more than 5,500 schools, benefitting 3 million children in all 50 states. The Bayer salad bar investment supports the national initiative.

The first salad bar donated to the Rosedale Union School District was made possible by the Kern County Chapter of California Women for Agriculture, also in partnership with United Fresh Start Foundation.

Current research indicates that the use of salad bars in schools promotes healthy food choices in school-aged children. With access to a salad bar, students are encouraged to try new items and are empowered to make their own healthy choices now, and in the future. The Salad Bars to Schools initiative aims to help school districts meet USDA school lunch nutrition standards, which require offering students a wide variety of colorful vegetable choices each week, and which promote a healthier lifestyle for students nationwide.

The Bayer commitment to sustainability and agricultural education begins with the people it serves every day. This commitment extends to fighting food insecurity and encouraging healthier food choices for a happier and well-educated community. For additional information and background on Bayer and its other programs, please visit www.bayercropscience.us/our-commitment/bayer-initiatives.

Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at www.cropscience.bayer.us.

Visit the Bayer Connect – Social Hub for social media, recent news, blog posts, videos and more from Crop Science, a division of Bayer.

Forward-Looking Statements 
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
© 2019 Bayer CropScience LP, 800 North Lindbergh Blvd, St. Louis, MO63167. Always read and follow label instructions. Bayer and the Bayer Cross are registered trademarks of Bayer. Not all products are registered in all states. For additional product information please call toll-free 1-866-99-BAYER (1-866-992-2937) or visit the website at www.CropScience.Bayer.us.

SOURCE: Bayer

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