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Celebrity Trainer Joins The Hydration Revolution

Betty Tűndik

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Celebrity trainer, Don Saladino, joins HALO Sport, the low-calorie, organic hydration drink disrupting the industry
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HALO Sport™, the new, super-premium hydration beverage is quickly ramping up their efforts to help today’s wellness warriors stay hydrated as they welcome trainer to the stars, Don Saladino, to the team. Don is a passionate believer in the importance of hydration as a key part of your workout as well as overall wellbeing. He is also responsible for some of Hollywood’s most coveted physiques. Ryan ReynoldsBlake LivelyLiev SchreiberSebastian StanMorgan HoffmanHugh Jackman, and David Harbour, are a few names off the roster of clients who have trained with him at Drive495 gym in Soho, Manhattan.

“I am incredibly excited to join HALO Sport™ as Chief Wellness Advisor to the CEO and bring my passion for the fitness industry to HALO Sport’s consumers,” Don Saladino stated. “The sports hydration space has long lacked a low-calorie, organic option that efficiently rehydrates the body. Since the introduction of HALO Sport™ late last fall, wellness warriors now have the perfect and tasty functional beverage to reach for during and post-workout.”

HALO Sport™ launched in November 2018 and has been building a targeted presence across their launch cities of New York and Miami. The bespoke, certified-organic, vegan-friendly formula offers more electrolytes than enhanced waters and traditional sports drinks, fewer calories than packaged coconut water, and has no added sugar nor artificial coloring, unlike many traditional sports drinks. With only 10 calories and 2 grams of natural sugar per bottle, along with a crisp, refreshing citrus flavour, HALO Sport™ packs purely nutritional benefits into its sleek, iconic bottle and will create a lifestyle brand in the sports drink category.

The brand’s founders Anshuman Vohra, creator of BULLDOG Gin, currently the 4th largest and one of the fastest growing premium gins in the world, and Robin Shobin, creator of Charlotte’s Book, a prominent digital beauty and wellness site, were keen to enlist the help early on of a high-profile fitness expert to support them in their mission to revolutionise how people hydrate.

In response to the announcement of the growing HALO Sport team, Anshuman Vohra and Robin Shobin stated their excitement: “We are thrilled to welcome Don (and his boundless positive energy) to the HALO Sport™ family and look forward to tapping into his expertise within the fitness world to further elevate the brand.”

With Don’s input and involvement, the team will be working on several initiatives over the coming months, including a series of exclusive events.

HALO Sport™ is available nationwide on HaloSport.com and in select premium retailers in New York and Miami for $3.49/16oz bottle. HALO Sport™ is a USDA certified organic, vegan, non-GMO, and kosher product, as well as dairy, soy, and gluten-free.

SOURCE: HALO Sport

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Conference Call Announcements

THAIFEX-World of Food Asia 2019 returns with a greater business focus and an elevated trade show experience to equip visitors for the future of F&B

Betty Tűndik

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Reading Time: 5 minutes

 

Enhancements to Hosted Buyer Program and VIP services, new supporting programs, and an inaugural innovation and start-up zone to bring greater value to buyers, exhibitors and visitors

The largest dedicated food and beverage (F&B) trade show in the region, THAIFEX-World of Food Asia, is set to return for its 16th edition. To be held from 28 May to 01 June 2019, at the IMPACT Muang Thong Thani in Bangkok, Thailand, the trade show will feature brand new programs and experiences to equip visitors for the future of the industry, along with enhanced buyer programs and VIP services to further strengthen the show’s focus on quality business and trade.

According to recent research by Euromonitor International, disposable incomes in the Asia Pacific (APAC) region are projected to grow by 78.0% (in real terms) over the 20172030 period, spurring an explosion of growth in the middle class (source) and a surge in demand for modern products and services  including F&B. In fact, APAC is set to become the largest consumer of F&B by 2030, creating a huge market potential for established businesses and start-ups in the industry. Against this backdrop of opportunity, THAIFEX-World of Food Asia provides a gateway for international businesses keen on entering the region, and a springboard for Asian companies to expand to the rest of the world with its strategic location in Thailand.

Enhanced buyer program and new services to boost business and show experience

As a sign of renewed commitment to facilitating quality business and trade, THAIFEX-World of Food Asia 2019 will feature an enhanced Hosted Buyer Program. Hosted buyers will be able to access an online business matching platform from the end of April onwards to target and pre-arrange business appointments with around 2,700 exhibitors during the trade show, ensuring that each meeting is productive and meaningful for both parties.

“Business has always been, and continues to be, a huge priority for THAIFEX-World of Food Asia. Through the new online business matching platform and enhancements to the Hosted Buyer Program, we want to optimize the trade show environment to make it conducive for exhibitors and buyers to strike deals with one another,” said Mathias Kuepper, Managing Director of Koelnmesse Pte Ltd.

In addition to an optimized business matching platform, improved VIP guest services will cater to the administrative and logistical needs of top buyers and visitors to create the best trade show experience. A new THAIFEXclusive Membership Card will be introduced to provide members with special discounts for THAIFEX conferences and at F&B outlets within the IMPACT Exhibition Center, along with access to the THAIFEXclusive Club which has been expanded to accommodate more business meetings. VIPs will receive complimentary luggage delivery and storage (limited to 1 piece per person) to provide greater convenience.

“With the sheer number of exhibitors present at a trade show like THAIFEX-World of Food Asia, the ability for buyers like ourselves to select and arrange business meetings with specific companies ahead of time really helps us to cut through the noise and connect with the right products and services to take our business to the next level,” said Mariana Sudarma, Merchandising Manager of PT. Swalayan Sukses Abadi, The Food Hall.

Apart from VIP-specific services, new guest services will be introduced to create a more seamless and hassle-free trade show experience for all. Self-check-in systems and self-print counters will be set up to shorten the time required for registration. Free river taxi rides from IMPACT Muang Thong Thani (requires pre-registration) will provide an alternative and reliable mode of transport connecting visitors to Bangkok city center within an hour. Paid luggage delivery services to and from the airport will also be available upon request. Put together, these services will alleviate administrative burdens on guests and provide levels of convenience and flexibility.

Brand new programs and partnerships showcase the future of F&B

To immerse visitors in the future of the F&B industry, this year will see the unveiling of a new program – THAIFEXfuture Food Experience+. The new special show will feature engaging talk shows and interactive product demonstrations presenting specially curated content on revolutionary technology, products and designs from the F&B segment covering the following four themes: Food and Nutrition Trends, Business Operations, Beverage Innovation, and Technology and the Food Experience.

Housed under this program is the inaugural THAIFEX Startup pavilion which brings together the best young and innovative companies showcasing new innovative solutions including drone F&B delivery to augment and improve food service and the customer experience. The show organizers will also introduce THAIFEX Tech Pavilion, a platform created to showcase the best of new food technology ideas and solutions. These include cloud-based vending management systems, cloud-based POS and restaurant management systems, robotic customizable solutions, and innovative food delivery applications.

Michael Currie, CEO of urban drone solution start-up, Flingsaid, “New technologies like drone delivery in the F&B space have the potential to disrupt existing business models and create new value for customers and companies alike. We’re excited to be a part of THAIFEX-World of Food Asia presenting the future of F&B to an international audience, and we look forward to meeting other companies to network and share ideas on how we can grow and advance the industry.”

For the first time in the show’s history, the Thailand Food Innovation Forum will be collaborating with the flagship knowledge conference, innofood Asia Conference, to launch the groundbreaking Leadership in Food Innovation Conference Series. The series will present ideas and solutions that are transforming the way people view and interact with food, sparking discussion and knowledge exchange to take industry players forward in the process.

“Through the public-private partnership between the show organizers, we are able to integrate our well-established Thailand Food Innovation Forum with the innofood Asia Conference to facilitate greater knowledge sharing, and create more value for visitors and industry players at THAIFEX-World of Food Asia 2019,” said Kalin Sarasin, Chairman of The Thai Chamber of Commerce.

The revamped THAIFEXtaste Innovation Show will also feature a curation of the top innovative products submitted by regional and international companies across each of the 11 trade shows and special shows. These top products are picked based on criteria ranging from uniqueness in taste, packaging, type of ingredients and overall presentation.

The internationally acclaimed Thailand Ultimate Chef Challenge (TUCC) will also return for its 8th edition, and feature a new focus on Asian Cuisine for this year. Contestants will be able to choose their competing classes, based on their personal forte, out of 23 exclusive competing classes. New classes designed for the next challenge include the “Asian Gourmet Challenge” and the “AEC Culinary Challenge”. As testament to the international reputation of the show, this year marks the third time THAIFEX-World of Food Asia will be hosting the Qualifying Final Asia round of the Global Chef Challenge (GCC). Finalists will compete for the chance to represent their countries for the three categories: the “Global Chefs Challenge”, the “Global Chef Pastry Challenge”, and the “Global Young Chefs Challenge  The Hans Bueschkens Trophy”.

Undergirding the fresh supporting programs are the 11 core trade shows which have, over the years, become the centerpiece of THAIFEX-World of Food Asia. Altogether, the trade show will see the participation of around 2,700 exhibitors from across more than 40 countries with new country entrants for the year, including Australia (AUGVEG), Brazil, Columbia, PolandSpainSri Lanka, and the United States.

This year marks a special edition of THAIFEX-World of Food Asia with the host country, Thailand, currently heading the ASEAN Chairmanship.

Commenting on this landmark year for the country and the trade show, Banjongjitt Angsusingh, Director General of DITP, said, “With the theme of Advancing Partnership for Sustainability for our ASEAN Chairmanship this year, we hope that THAIFEX-World of Food Asia and all its programs will serve as a key platform to strengthen connectivity and partnerships between local, regional and international F&B players to drive sustainable growth in this industry.”

As part of THAIFEXWorld of Food Asia 2019, DITP will also be bringing in several entrepreneurs who have developed innovative products and creative solutions in response to the latest future trends in S-Curve industry, particularly, food for the future.

THAIFEX-World of Food Asia 2019 will be held from 28 May to 01 June. More information about the event is available here:

www.thaifexworldoffoodasia.com

 

SOURCE: Koelnmesse

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Agriculture

MegaFood® Introduces Healthy Farm Standard to Encourage Sustainable Sourcing and Improve Soil Health

Betty Tűndik

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Photo Source: megafood.com/blog - LOOKING FOR ENERGY? TURN TO PLANTS - WE DO! - article by Erin Stokes, Naturopathic Doctor, MegaFood Medical Director
Reading Time: 2 minutes

 

Premium supplements brand strengthens supplier programs to continue its commitment to clean quality ingredients and support for a more resilient future

MegaFood®, an award-winning maker of premium vitamins and supplements crafted with real food and added nutrients, today announced it will introduce a comprehensive Healthy Farm Standard aimed at improving our agricultural system by building carbon rich soil and increasing the nutrient density of food.

At its core, MegaFood is out to change the world starting with food and in doing so, works with like-minded farmers who advocate for organic and regenerative farming. Farmers are often the interface between planet and people, and while they have the greatest opportunity to bring this change, they also carry much of the burden. This new open standard will help farmers track and improve outcomes and reach new goals to ultimately replenish our soil with the nutrients it needs so that we can replenish our bodies with the nutrients we need.

“At MegaFood we are proud to work with trusted farm partners who share our environmental and social responsibility values,” said Andy Dahlen, CEO at MegaFood. “Our new Healthy Farm Standard underscores our collective goals related to soil health, managing global climate change, and resource conservation. The new standard provides farmers with the support they need to drive change and, with MegaFood, lead this movement. We are excited to share this new program with our longstanding partners as well as invite new suppliers to our growing network.”

MegaFood’s new Healthy Farm Standard is structured to enable farmers and sourcing partners to move to more sustainable practices by evaluating their operations in key areas and support change to more sustainable practices through MegaFood funded incentive programs, workshops, and webinars that help encourage partners to reach these shared goals. The three key areas that farmers and sourcing partners will score their operations include:

  • Building the Soil—Consists of measuring soil health and soil nutrients along with insights on pest management practices.
  • Conserving Resources—Includes water conservation and water pollution, as well as the ability and intention to reduce fossil fuels and increase biodiversity.
  • Supporting Thriving Livelihoods—Addresses farm management, thriving workers, and nutritional access.

MegaFood is committed to improving lives through food. This new Healthy Farm Standard works to improve our agricultural system by building carbon rich soil and increasing the nutrient density of food.

“Farmers often hold the burden of new initiatives and at MegaFood we want to inspire and support change to ultimately revolutionize our farming system,” said Sara Newmark, VP of Social Impact at MegaFood. “That is why we are committed to supporting our farm partners and sourcing partners through this new program so they can, in turn, invest in a better future for all of us.”

The Healthy Farm Standard represents the company’s latest move to cultivate a community of suppliers and like-minded farmers that together advocate for regenerative farming. This standard is open source and is currently being piloted by MegaFood’s trusted farm partners. MegaFood encourages the public to understand the standard and welcomes all feedback, thus, supporting its vision of transforming “agri-culture” by empowering communities and revolutionizing food systems.

To learn more about MegaFood’s latest standards and requirements, visit megafood.com.

SOURCE: MegaFood

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Consumer & Cosmetics

“Style Follow Skinable” Set to Release in Thailand

Betty Tűndik

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Style Follow Skinable's beauty products
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Galvanic Total Home Esthetics Skincare Takes Consumers by Storm

“Style Follow Skinable“, a beauty product created through a partnership between TheHan Co., Ltd. and the well-known, beauty-fashion talk show namesake, “SBS Style Follow”, will be launched in Thailand soon, and new products will be added as well. TheHan Co., Ltd. hopes that this launch will make “Style Follow Skinable” as popular in Thailand as it is in other countries.

The K-beauty industry is booming worldwide, and the beauty market in Thailand is expected to reach over 7 trillion won in 2019. There is especially fierce competition among Korean beauty companies in Thailand. In recent years, home beauty products, using a variety of technologies, have gained popularity with their approach to skincare through cosmetics.

New products that use galvanic polarity to push currents have attracted a lot of attention from consumers in recent years.

“Style Follow Skinable” is a beauty product that utilizes galvanic polarity and has received much praise in Korea and other countriesSeveral key factors have led to its popularity:

  • The “Style Follow Skinable” galvanic massager uses galvanic ions and a vibration function for everything from peeling to nutrition supply and elasticity care. It is constructed with 24K pure gold blades that are created in a careful three-stage process, making them safe to use on the skin.
  • The face cooler tightens the skin and pores even in hot weather, improving skin elasticity, and reducing the temperature of the skin through cooling therapy. It is readily distinguishable by the outstretched arms of the grips which function as an accessory cradle.
  • The True Solution Ultrasonic LED Massager offers galvanic ions (positive ion-deep cleansing, negative ion-nutrition supply), three LED therapies, 12,000 cycles per minute microwave and ultrasonic (3Mhz) skin massage.

In January 2019, South Korea’s Incheon Metropolitan City organized an export exhibition at which “Style Follow Skinable” attracted a great deal of attention from buyers in Thailand. The city’s Incheon TechnoPark and Thailand Trade Office will continue to cooperate in Thailand business.

 

SOURCE: TheHan Co., Ltd.

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