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The Swarovski crystal lifestyle comes to the fore with the debut of the new collaboration platform ‘Creators Lab’, where customers can buy products from collaborations directly through Swarovski channels. The concept has been developed by a brand with a rich history of collaboration in the world of art, film, theatre, music, and more. It is an evolution of a goal that has always been part of Swarovski’s DNA: exploring and enhancing the many facets of modern culture.


For the first time in its 126-year history, Swarovski will showcase brands partnering with the company in its Instant Wonder concept stores in key markets across the U.S. and Europe: New York City (Rockefeller Center and Soho), Los Angeles (Century City), Paris and Zurich. These stores will showcase Creators Lab products for guests to explore.

Instant Wonder Store

At the Rockefeller Center and Soho Instant Wonder locations, collaborations with FAO Schwarz, Nike, and MA®KET will take center stage. The items will be on view through the end of the year.

Also, starting Dec. 15 at the Century City Instant Wonder shop, Nike AF1s and the stunning release of Market

FAO, one of the world’s most iconic toy stores for nearly 160 years – unveils a staggering 20-inch Nutcracker, inlaid with thousands of dazzling Swarovski crystals. A true display item and family heirloom, this limited-edition nutcracker is childlike wonder incarnate, a testament to the craftsmanship and ingenuity of two beloved brands.

Swarovski has also teamed up with Nike to create a whole new kind of reflectivity! Introducing the Air Force 1 LXX with Swarovski crystals in ‘Triple Black’ and ‘Triple White’. The new Retroreflective crystals exceed international safety standards for measured light reflectivity and offer a customizable embellishment to the classic Air Force 1 silhouette.

MARKET is a cult brand at the intersection of sports and streetwear, known for its zeitgeist pieces. MARKET enters the Swarovski Creators Lab with its SMILEY® Globe Basketball in two different sizes (regular and mini). Each of these basketballs is decorated with thousands of technicolor Swarovski crystals and combines creativity and craftsmanship at the highest level.

Customers can scan a QR code at these NYC and LA stores to learn more about purchasing FAO and MA®KET collaborations through and have them conveniently delivered to their homes just days later.

The Nike innovation appeared exclusively on Nike’s SNKRS app on December 2. Visit one of these locations to see the product in person.

Overall, Swarovski’s Creators Lab offers another entry point into the Wonderlab mindset and crystal lifestyle, constantly challenging customers and clients to ignite their dreams, in whatever form they take shape.

Visit the Swarovski Creators Lab digitally at or in these locations.