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The Dodge brand today announced Operation 25//8, giving its fans the chance to take home one of 25 Dodge dream cars. Operation 25//8 will feature a team of 25 ambassadors from the automotive, music, sports, fashion, media, and corporate worlds, including Amazon, each giving away a new Dodge dream car during the last eight weeks of 2021. Visit Dodge.com for more information.

“To recognize the Dodge spirit, the belief that 24 hours a day, seven days a week simply isn’t enough effort, Operation 25//8 will enlist a team of 25 people and companies that are all superstars in their fields, including Amazon, Travis Barker, Jay Leno, Cain Velasquez, Supercar Blondie, and Draft Kings, to give away 25 Dodge dream cars during the last eight weeks of 2021,” expressed Tim Kuniskis, the CEO of the Dodge Brand. “Operation 25//8 adds 20,000 horsepower to the Brotherhood of Muscle and is the first step in building awareness for our two-year transition plan to redefine the future of American muscle.”

Dodge brand CEO, Tim Kuniskis recently previewed the brand’s two-year business plan called Never Lift, which will launch new Dodge models and initiatives over the next two years. That preview included details on the Direct Connection and Dodge Power Brokers programs, both of which will kick off on Dec. 15, 2021.

To play along, fans can follow their favorite influencers and media companies on their social media platforms, including YouTube, Instagram, Twitter, TikTok, and Facebook, to see entertaining content and videos promoting Operation 25//8. Each influencer is asking their fans to tell them in 250 words or less why they should receive a Dodge dream car that they can put together themselves and that can include a new Dodge Charger, Challenger, or Durango.

  • Operation 25//8 leads the Never Lift launch with a massive eight-week, 25 Dodge dream car giveaway
  • Operation 25//8 gives nod to the fact that Dodge always pushes harder, runs faster, and flat out over-delivers on behalf of the brand and the Brotherhood of Muscle
  • Operation 25//8 enlists a team of 25 ambassadors from automotive, music, sports, fashion, media entities and companies to each give away a new Dodge dream car during the last eight weeks of 2021
  • Ambassadors include Amazon, Draft Kings, Jay Leno, Travis Barker, Imaray Ulloa, Richard Rawlings, SuperCar Blondie, and Bill Goldberg
  • Consumers should follow ambassadors’ social media and digital channels to participate
  • Operation 25//8 video debuts on Dodge brand’s social media channels today, launching the eight-week initiative
  • Never Lift provides a 24-month road map to Dodge’s performance future

Official Operation 25//8 entry rules can be found here.