Labels and stickers carry the identity of a product. Read on to know how to give the best-looking identity to your products.
Labels and stickers are the first things a customer notices on a product. Therefore, it is absolutely essential for companies to use labels and stickers on their product effectively. This is such an important part of marketing that helps make your product stick in a customer’s memory. That’s why labeling is considered one of the most cost-effective methods of marketing.
Moreover, another perk of marketing via labels and stickers is the fact they are not just limited to commercial use. The creativity you can show on your stickers and labels is endless. However, you can’t just think about your creativity and budget while printing labels and stickers for commercial use.
There are many other important aspects to take into consideration than just the look and price. Are your label and sticker practical and legal? Then again, before asking those questions you should know what kind of label or sticker paper you should use on your product. This includes which company you should buy your labels and sticker papers from. Basically, there are many do’s and don’ts which have to be taken into consideration before placing your next printing order for stickers and labels.
Feeling overwhelmed by all these do’s and don’ts regarding printing desired stickers and labels? Then don’t worry. I’m here for you with pro design tips that will help you to design and print your stickers and labels just the way you want.
So, scroll down till the end of the article to find out all about it.
Make Sure You Follow Labeling Laws
To conduct any sort of business, you must ensure that you are abiding by the law. Otherwise, you will not be able to run your business for a long period of time and possibly face serious fines or punishments. Therefore before you print any sticker or label design (which your designer made on-demand), you should make sure that this design doesn’t already exist elsewhere. Because if you don’t, you might be breaking copyright law.
Additionally, whether you sell food or drinks, it is essential to follow the law while selecting a label or mark for your goods. This implies that you must adhere to FDA regulations or whatever food-related regulations exist in your nation. Additionally, you must ensure that the labeling and stickers comply with all applicable food labeling and nutritional information requirements.
If you own clothing business and want to label your clothes in the U.S., then there are some guidelines that you need to take into consideration.
For example, with care labeling, you will need to follow FTC guidelines lines. However, as far as fabric and textile labeling is concerned, the U.S. Textile and Wool Act comes into play. Those who conduct business outside the U.S. will have to follow the guidelines of their respective organizations.
Moreover, you can check out the Fair Packaging and Labeling Act if you want a general overview of all the U.S. laws currently governing all the product labeling in the country. And, those of you who own businesses elsewhere, you should also look into the labeling laws of your respective countries before deciding on a design for a label or sticker. It will be beneficial for your business as you’ll save yourself from a lot of unnecessary skirmishes with the law.
Consider Label Type and Function
Your product might be a refrigerated or frozen product. It might be a product that will be exposed to outdoor elements. Therefore, before choosing any particular label you need to take into consideration what conditions the label will experience. If it is not suitable for the conditions it will face, then it will likely tear or come off earlier than expected.
Use sticker printing on dry items such as (UV) high gloss paper labels as well as 70 lb. matte labels. But, for water bottles, vinyl waterproof labels are recommended.
Always Use a Four-Colored Printing Process
Now that you have understood a little bit about the laws regarding labeling and which type of paper you should use, another important part to understand is picking the color for your printing process.
If you’re printing labels for your product, you should never opt for the amateur way of printing. This is to print on a digital printer. If you print on a digital printer it will look like that you have printed on a home color laser printer which won’t likely impress either your investors or customers.
So, if you want to make your label stand out and catch your customers’ eyes, then you should definitely go for four-color stickers. These stickers are done on offset printing. By using this method, your colors will show up even brighter, crisper, and cleaner on the special label paper stock.
Lastly, I would say that people only buy something if it catches their eye and stands out among all the other products. If you want your product to stand out on the shelf and catch the customers’ eye, then make a label and sticker for your product that will do the job effectively. I hope my suggestions will help you on your journey of making labels and stickers which are legal, creative, and most importantly, memorable.