LOS ANGELES–(BUSINESS WIRE)–Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that Kast Media, a leader in multi-channel podcast shows, has selected Triton Digital for the delivery, monetization, and measurement of its podcast content.
Through this partnership, Kast Media will utilize Triton’s full suite of enterprise-grade podcast technologies including the Omny Studio publishing platform and Podcast Metrics audience measurement service. In addition, Kast Media will rely on Triton’s advanced ad serving and programmatic technologies to maximize the monetization of their content and will participate in Triton’s Podcast Reports.
“Triton’s suite of podcast technology delivers a mix of power, sophistication, and feature-rich capabilities that are best-in-class,” said Colin Thomson, CEO at Kast Media. “We share a vision to drive the podcast space forward in both listener experience and revenue optimization. We are thrilled to be working with Triton and look forward to leveraging their tools and knowledgeable team to scale our podcast content, reach more people, and further increase revenue.”
“We are pleased to be providing Kast Media with all that they need to seamlessly grow, promote, measure and monetize their podcasts,” said Sharon Taylor, Managing Director at Triton Digital. “We are confident that our comprehensive podcast platform coupled with our transparent advertising technology and validated measurement service will provide Kast Media with the tools, automation, and insight needed to grow and scale faster than ever before.”
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 45 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About Kast Media
Kast Media is a podcast publisher that creates podcasts that entertain, inform, and inspire. It is a leader in multi-channel podcast shows, inclusive of video simulcast episodes on YouTube, with a reach of over 12 million listeners and viewers per month across 40+ shows. Amplifying conversations and stories through the podcast shows it develops and represents, Kast’s rapidly growing show portfolio includes hit shows across many genres. Kast has a strong slate of exciting new shows set to launch throughout 2021.
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