BOSTON–(BUSINESS WIRE)–Amundi Pioneer today announced that it will rebrand the US business of Amundi as Amundi US effective January 1, 2021. The new brand identity will replace Amundi Pioneer, which was first adopted in July 2017 following the acquisition of Pioneer Investments by Amundi.
Lisa Jones, Chief Executive Officer of Amundi Pioneer, said, “With our new brand, Amundi US, we leverage the strength of the global Amundi brand and simplify our corporate identity. We are among the ten largest asset management firms globally and Europe’s largest asset manager by assets under management, with $1.9 trillion in AUM, including more than $350 billion in Responsible Investments.1 We are excited about this rebranding. US clients are increasingly seeking our diverse perspective and capabilities as a global industry leader and innovator in responsible investing.”
Boston is one of Amundi’s six global investment hubs2 and manages a broad range of fixed-income, equity, and multi-asset investment solutions for a wide range of retail and institutional investors in the Americas, Europe, the Middle East and Asia-Pacific. In rebranding the US business, there will be no changes to officers, personnel, products, services, or other resources.
While Amundi Pioneer will change its corporate brand identity in the US, it will continue to recognize the legacy and strength of the Pioneer brand in the US and international retail channels by retaining the use of the Pioneer brand for the retail funds distributed in the US and internationally. The legacy US mutual funds and UCITS will continue to be Pioneer-branded funds. For example, Pioneer Fund, Amundi Pioneer’s oldest fund with a history dating back to 1928, will retain its name, and the UCITS version will continue to be called Amundi Funds – US Pioneer Fund.
Effective January 1, 2021, the US business will adopt Amundi’s global logo. The US websites will also be rebranded, as will the US social media platform, product literature, marketing materials, and email. The formal names of the legal entities in the US will be realigned to conform to the new branding.
About Amundi US
Effective January 1, 2021, Amundi US will be the US business of Amundi, Europe’s largest asset manager by assets under management and ranked among the ten largest globally1. Boston is one of Amundi’s six main global investment hubs2 and offers a broad range of fixed-income, equity, and multi-asset investment solutions in close partnership with wealth management firms, distribution platforms, and institutional investors across the Americas, Europe, and Asia-Pacific.
With its financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape. Amundi clients benefit from the expertise and advice of 4,500 employees in nearly 40 countries. A subsidiary of the Crédit Agricole group and listed on the Paris stock exchange, Amundi currently manages approximately $1.9 trillion of assets1.
Amundi, a Trusted Partner, working every day in the interest of its clients and society
Not all Amundi products and services are available in all jurisdictions. You should consult with your financial professional.
Amundi Pioneer Distributor, Inc., 60 State Street, Boston, MA 02109 (“APD”) a U.S.-registered broker-dealer, provides marketing services in connection with the distribution of products managed by Amundi Asset Management or its aﬃliates. APD markets these products to ﬁnancial intermediaries, both within and outside of the U.S. (in jurisdictions where permitted to do so), who in turn oﬀer such products for sale to persons who are not United States persons. APD engages with ﬁnancial intermediaries only and does not engage in retail business. Individuals are encouraged to seek advice from their ﬁnancial, legal, tax and other appropriate advisers before making any investment or ﬁnancial decisions or purchasing any ﬁnancial, securities or investment-related product or service, including any product or service described in these materials. Amundi Pioneer does not provide investment advice or investment recommendations.
Visit amundipioneer.com/us for more information.
© 2020 Amundi Pioneer Asset Management
1 Sources: Amundi AUM as of September 30, 2020. IPE “Top 500 Asset Managers” published in June 2020, based on assets under management as of December 31, 2019.
2 Boston, Dublin, London, Milan, Paris and Tokyo
Geoffrey Smith, 617-504-8520
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