Reading Time: 2 minutes


The constant development of technology and internet infrastructure, coupled with the ever-increasing number of mobile phone users has resulted in huge profits in the online gambling industry.

The world’s most popular online bookmaker bet365 has gained their reputation and popularity for good reason. Having been around exactly two decades, they have experienced unprecedented growth and are now one of the biggest privately-owned companies in the UK.

Bet365 strive to provide the best gaming service in the world and have been consistent in their pursuit. They offer one of the most complete services around; sports betting, casino games, poker rooms, Vegas betting, bingo, the list goes on. Their comprehensive service is unrivalled.


Gaming Tech Pioneers

The ability to stay ahead of the game in terms of upcoming technology has been a big part of their success story. The gamification of the online gambling industry has also played a big part in ascending profit margins for most of the major online providers – it certainly is for bet365.

Technology has pushed slot games and casino games into a new realm, offering an enhanced overall experience for users. Rather than simply enjoying the win/loss element of gambling, there is now an advanced visual experience which retains customers and draws in new ones.


Playtech Partnership

This is reflected in bet365’s recent partnership deal with gambling software development company Playtech, who has launched its casino offerings in New Jersey. Ensuring that bet365 are tuned into the latest gaming tech and delivering the most recently developed games platforms to customers is another feather in their cap.

Playtech is a New Jersey-based company and a well-established market for online gambling in the US. The state has always been in-tune with gambling laws and took advantage of PASPA’s (Professional and Amateur Sports Protection Act of 1992) repeal to allow legal sports betting at casinos, racetracks and online. Moreover, with the COVID-19 lockdown it’s elevated the number of online visitors. And operators have matched that, offering more lines and markets than ever before.

As bet365 markets their products better and gains even further reach online to pull in new customers, it continues to position itself as the number one online provider worldwide. New customers are being provided with details about how to register using bet365 bonus code in a variety of ways, from ads to newsletters. The scope for the future is very bright.


Leading the way with eSports betting

Bet365 has also been one of the pioneers of eSports gambling, which is catching the eye of many of the other big operators. These bookmakers recognise that the growth of the eSports industry cannot be ignored. Operators are finding new and inventive ways to offer access to eSports betting for punters across all games platforms.

While most providers are only offering outrights and moneylines, there are rumblings of providers looking to allow bettors to live-bet on their favourite streamers. This would mean gamers would be intricately involved in the success of their favourite players, which really adds another layer of involvement – much like how any NBA fan feels more passionate about betting on their team.

Ultimately, bet365’s success comes down to the constant development of technology and the ease of access to betting markets. Whether that is a result of an increase in smartphone owners or the success of the provider’s marketing campaigns, more and more people are turning to online gambling.