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KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–#AI–Multi-award-winning AI and Big Data technology leader Fusionex has clinched a contract to help provide a consolidated insight-driven digital platform for a national group of companies that can be leveraged across all its disparate businesses.

Renowned for its chain of 24-hour mini supermarkets, the client is a nationwide group of companies that encompasses an extensive network of industries and sectors, including food and beverage retail, ecommerce, hospitality, home furnishing, personal care and real estate development, among others.

The shock of the current global crisis is weighing heavily on organizations across the globe as it has forced a sudden shift from physical to digital. Companies are now in a race to adapt to the new normal that has been thrust upon them, which involves accelerating the utilization of digital technologies to bridge the gap between the physical and digital realm.

Leveraging Fusionex’s AI-powered customer engagement platform, the technology helps generate more leads with the goal of increasing new and repeat sales. This platform will also advance the efficiency and quality of customer experience, which is now delivered digitally in a seamless manner.

In addition, the client will also have the ability to analyze crucial information amid the vast volumes of data to help guide their decision-making and strategic planning efforts. This endeavor will bring forth fresh value to the client’s customer engagement experience, introducing new ways of delivering personalized user interaction as well as a robust AI-powered targeted marketing engine.

The client will also be able to leverage on the platform’s AI capabilities to perform predictive and prescriptive analytics to uncover new discoveries and recognize the value of various consumer trends. With this information, they would be able to predict and mold customer behavior, measure marketing campaign success, recognize and rectify underperforming processes and scale operations across the nation.

This cutting-edge platform makes it easier for the client to seize sales opportunities, realign digital strategies in response to changes in the market, and capture better upselling and cross-selling prospects to a more accurately targeted and receptive consumer base. Through proactive engagement, the client now has the means of communicating to their customers at the right time and frequency, utilizing the right channel, with the right resonating message.

“Having in their possession a wealth of business knowledge and experience, the client understands that commerce is more than just sales and revenue. It is about a fulfilling customer experience. This is a belief shared by Fusionex. As such, we are implementing a data-driven digital platform for the client to identify key opportunities with predictive and prescriptive features; provided in a seamless, efficient and integrated manner. It is our hope that through this initiative, the client will be able to deliver a more streamlined, holistic and rewarding digital experience to their end customers,” said Fusionex Group CEO Dato’ Seri Ivan Teh.

About Fusionex

Fusionex is an established multi award-winning data technology provider specializing in Analytics, Big Data, IR 4.0, Machine Learning, and Artificial Intelligence. Its offerings are focused on helping clients unlock value and derive insights from data. Featured on Forbes, Bloomberg, Gartner, IDC, Forrester, Edison and Huffington Post, Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven platforms to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific. Fusionex is also an MDEC GAIN company as well as an MGS recipient.

Gartner’s 2018 report on Modern Analytics and Business Intelligence shortlisted and commended Fusionex’s data technology platform. In addition, Fusionex has been as identified as a Major Player in IDC’s MarketScape Report for Big Data & Analytics. Fusionex is the only ASEAN-based company to be featured in both reports, cementing its credentials in the data technology market for this region.

To learn more about Fusionex, visit



Nancy Baker

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