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Things aren’t always what they seem, that’s for sure. Also, it’s no secret that some companies will try to try to get us to “love” their brand, whether it’s with “the new and improved” commercials, or just shiny wrapping.

But there are also more clever and subtle ways to achieve that, and that’s why some of the world’s biggest companies will pay good money to advertisers, graphic designers and even psychologists to create logos and imagery that you may not have realized up until now that they actually have a hidden or double meaning. And all this, hoping to win your brand loyalty.

You probably already know one or two on the top of your head, but it’s hardly a virgin market when we talk about hidden messages. Once you’ll see the next logos in a different light, you’ll surely wonder how you were missing it for so long. Get ready to have your mind blown:

Beats

Beats by Dre’s logo is pretty simple at a glance. Just a regular “b”, enclosed in a circle next or on top of the brand name. However, the circle is not just a circle, but a human’s head. The “b” is positioned so it can represent the company’s headphones, so it can give the brand a personal touch, making the customers involuntarily imagining themselves wearing the headphones. Well played, Beats, well played!

Museum of London

The Museum of London logo looks fresh and abstract, with a touch of “organic” when we first see it. However, there is a story behind it, and the shapes actually represent something, they aren’t just colored droplets of color. In fact, they depict the geography and how the city and people of London changed in the past, present but also keeping an eye on the future. Neat!

Vaio

Again, most of the people will see that Sony Vaio’s logo and think that it’s a neat way to make out the name “Vaio” out of curves and dots. While it looks indeed like a modern font face, it actually has the whole company philosophy behind it: Vaio, as stated by the company represents the merge between digital and analog technologies in music and audio products. So, if you look carefully you will see that the first half is an analog wave, and the latter is a “1” and “0” for digital. Cool!

Toblerone

The Toblerone chocolate bar is famous across the world. Whenever you get yourself in an airport, it’s most likely you’ll see an area with lots of Toblerones for sale. Now it’s not hard to see the mountain in its log, referring the Matterhorn Mountain in Switzerland, where the chocolate originated. But do you see the Bern and bear?  Take a closer look at the mountain. The bear is closely associated with Bern, as well as the Swiss Mountain. Sweet!

Hyundai

A car company with a logo that goes way behind what was originally intended. We all see the symbol, and most of us assume that it’s supposed to represent the H of the company name. The Hyundai logo may look like the first letter of our name, but it also symbolizes two people – the company and the customer- shaking hands” states their corporate website. This is supposed to show trust and reliability between the, and it’s something that Hyundai wishes to share with its customers. Cheers!

London Symphony Orchestra

The city of London strikes again! Initially you could say that the logo is composed by the initials “LSO”, and that would be true. But it is also true that the logo depicts in a very elegant way, the conductor in his act of conducting the orchestra with the baton in his right hand (left side) and his left hand waving. Which one did you see first?

Toyota

Another car manufacturer that has something more in there. Toyota stated that the three overlapping ovals in its logo “symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead”. However, if we take a closer look, you will find an impressive work: the ovals are making out all the letters in the word Toyota.  Faultless!

Cisco

Cisco maybe not be renowned worldwide, but it’s worth adding it to the list. At a glance, there’s “some techy lines” and the company name – true, but of course there’s more to it. Surely, the first hint is the name, “cisco” derived from San Francisco, and this is why the company insisted in using the name in lower case. But that’s only half of it. The logo lines mix two meanings: an electromagnet, and the Golden Gate Bridge, combining an homage to its roots, as well as an accurate depiction of what they do today. Elegant!

Tour de France

France’s most famous, and also one of the world’s most prestigious bicycle races, seems to have quite an ordinary logo, with a nice crisp font and a yellow sunny blob. But if we dig in it, we can actually make out a cyclist on a bike out of some elements! The “o”, “u” and “r” from “tour” together with the above-mentioned blob, are making a nice stylized picture of a cyclist in race! Bravo!

Amazon and FedEx

Of course, these two could not have been missed of the list, but I’m pretty sure everybody heard of their logos: Amazon dells from a to z with a smile, and FedEx delivers reliable thinking forward!

Conclusion

Smart and successful branding is hard to pull off. There have been countless companies make big PR mistakes with bad marketing, but one thing remains a constant: their logo design. Some of the most famous logos from around the world actually hold “secret messages” that reflect that brand’s essence. These hidden meanings play on the subconscious, and even if you’ve seen them a million times over, they each hold something rather unexpected.

Your weekly dose of logo-knowledge was brought to you by: HIBRIDIUM

Hibridium is a freshly freelancer turned to brand project, aiming to offer, as already stated, “more than design”. What is more than design ? Tailor made ideas and concepts, based on our customer’s insights and our own experience.

HIBRIDIUM lives in a Hybrid world, a mixture of digital marketing fairy tales, custom graphic designed dragons, printing materials for the bear in the forest, and brand identity in shining armor.
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