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Hampleton Partners, the international M&A  and corporate finance advisory firm for technology companies, has advised Queue-it ApS, the leading provider of a virtual waiting room SaaS, on a strategic investment by GRO Capital A/S, a leading investor with a track record of successfully investing in Northern European software companies.

Queue-it has built a strong, global portfolio of prestigious clients in the e-commerce, ticketing and public sector space, helping them to capitalize on peak web traffic events such as product launches, ticket onsales and big sales events such as Black Friday as well as the blockbuster economy. The team at Queue-it is eager to work with GRO Capital to further develop their product offering and expand their global footprint.

Niels Henrik Sodemann, CEO of Queue-it, said: “We chose Hampleton because of their strong track record in the enterprise software space. Their expertise and network of relationships in the sector have added significant value to our transaction process.”

Miro Parizek, Founding Partner at Hampleton said: “Hampleton is pleased to have advised on the sale of a majority stake in Queue-it to private equity investor GRO Capital. Queue-it has already carved out a unique position in the market with its sophisticated platform, and the transaction will help scale the business even further and drive future returns for shareholders.”

“We are convinced that Queue-it will continue its growth trajectory and develop its full potential under GRO Capital’s ownership.”

The engagement was led by Jan Eiben (Director CEE) Ralph Hübner (Sector Principal Digital Commerce), and Henrik Jeberg (Director US), with Tim Stemkens (Senior Analyst) supporting the transaction at Hampleton.