Marriott International took the top spot in the ranking for the first time, followed by Johnson & Johnson and Hilton Worldwide Holdings
TAMPA, Fla.–(BUSINESS WIRE)–$talent #Fortune500–The Fortune 500 Employment Branding Report, now in its sixth year, analyzes and ranks the employment brands of each of the Fortune 500 companies based on 18,000 data points around six key employment branding and promotion categories.
This year’s report revealed the Fortune 500 is placing more emphasis on corporate social responsibility (CSR) than ever before in a bid to attract top talent.
In its annual report, the global talent solutions leader found that 42% of organizations scored the maximum number of points in the CSR category compared to only 7% the previous year. That’s a sixfold increase.
Researchers at WilsonHCG evaluated each Fortune 500 company on the following categories: recruitment marketing, career advertising, career pages, employee reviews and candidate experience, accolades, and corporate social responsibility.
“This is the sixth year that we’ve conducted this research, and we’ve seen a huge shift in candidate mindset over the years,” said John Wilson, CEO of WilsonHCG. “People don’t just want jobs anymore; they want to be able to make a difference with meaningful careers and this research highlights what organizations should be focusing on if they want to be able to attract and retain top talent.”
The shift in candidate mindset.
One thing that’s clear from our research is the shift in the candidate mindset. Today’s job seekers want more – they want flexibility, meaningful careers, and the opportunity to make an impact. The increased emphasis on CSR, particularly from millennials and gen Z highlights the changing demographics and multiple generations in the workforce.
Recruitment marketing most overlooked element of employment branding.
With less than 1% (0.6%) gaining full marks and only 37.4% receiving half or more of the points on offer, recruitment marketing continues to be one of the most overlooked elements in employment branding.
Just a third of Fortune 500 companies have talent communities.
A surprising finding from the data was the lack of talent communities among the Fortune 500 – only a third (33.6%) of the companies had one at the time research was conducted.
To access a copy of the 2020 Fortune 500 Top 100 Employment Branding report, visit the WilsonHCG website.
WilsonHCG is an award-winning, global leader in total talent solutions. Operating as a strategic partner, it helps some of the world’s most admired brands build comprehensive talent functions. With a global presence spanning more than 40 countries and six continents, WilsonHCG provides a full suite of configurable talent services including recruitment process outsourcing (RPO), executive search, contingent talent solutions and technology advisory.
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