Through collaboration and creativity, RRD helps brands connect and build loyalty
CHICAGO–(BUSINESS WIRE)–R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, announces the availability of its brand experience kits. Designed for maximum impact, RRD’s kits enable brand managers and marketers to build a unique and memorable presentation around a product, service, or relationship. Examples include welcome, loyalty, and promotional kits, as well as subscription services for consumers, employees, and more.
“The average person is bombarded with product promotions every day,” said Brad Ross, President, RRD Packaging Solutions. “To remain competitive, it is more important than ever for companies to create meaningful points of interaction between their brand and consumers—or even employees.”
Companies across many markets including airline, banking, hospitality, lifestyle, and beauty may struggle to stay relevant and maintain brand loyalty amid an oversaturation of “premium” messaging. As a point of differentiation, RRD collaborates with brands to transform the unboxing into an experience that makes the recipient feel special and understood.
That kind of experience was exactly what LG Electronics aimed to create with its special loyalty kit for the sophisticated consumers who purchase the super-premium LG SIGNATURE home appliances and OLED TVs. “LG SIGNATURE caters to the most discerning consumers with unique products delivering a state-of-the-art living experience that feels pure, sophisticated and luxurious,” said John I. Taylor, senior vice president at LG Electronics USA, which sells the premium global LG SIGNATURE brand in the United States.
“For these special customers, the LG SIGNATURE experience extends to their loyalty kit. We partnered with RRD on an end-to-end solution that aligns with this luxury brand – from producing the premium packaging, to developing and printing the personalized internal components, to assembling and fulfilling the kits for each individual recipient,” he said.
Working hand-in-hand with brand owners, RRD crafts each kit from the ground up from design concepting, material and substrate exploration, to sourcing special accoutrements. The kits can combine personalized print with pre-printed components into a wide range of configurations. The company already packages 30 million kits made up of more than 200 million different components each year. Packaging options include high-end and custom-shaped rigid boxes, corrugated as well as folding cartons.
RRD also simplifies the supply chain and overall process by serving as a single point of project execution. In addition to designing and producing the packaging, the company will source all secondary components and gift merchandise for inclusion in the kits, and provide kitting and fulfillment services. To ensure cost efficiency, RRD manages all aspects of design, materials, production and distribution utilizing our global production, distribution and supplier network.
Additionally, RRD’s packaging capabilities in the U.S., China, Mexico, and Europe deepen resources and enhance flexibility for meeting special needs or tight turnarounds.
For more information on the solutions RRD provides, please visit rrd.com/BEK.
RRD is a leading global provider of multichannel business communications services and marketing solutions. With more than 50,000 clients and 39,500 employees across 34 countries, RRD offers the industry’s most comprehensive offering of solutions designed to help companies—from Main Street to Wall Street—optimize customer engagement and streamline business operations across the complete customer journey. RRD offers a comprehensive portfolio of capabilities, experience and scale that enables organizations around the world to create, manage, deliver, and optimize their marketing and business communications strategies. For more information, visit the Company’s web site at www.rrd.com.
Finn Partners (for RRD)