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Artificial Intelligence

iKala Provides Google Cloud Marketing Analytics Solutions for EC Industry

Vlad Poptamas

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Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud’s powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand.

Trust the Data: Four E-Commerce Marketing Tips from iKala

Strategy #1: Performance Ads

First, measure the quantitative result of every advertisement placed by establishing a media evaluation mechanism. Then, perform a multifaceted comprehensive evaluation that offers insight on the audience overlap of different media ads. By identifying which media platforms complement or detract from one another, it will raise the efficacy of the ad placements.

Strategy #2: Omni-Channel Customer Journey Optimization

Track the customer’s journey, improve their perceived value, and create a suitable user scenario. By tracking the consumer across multiple devices (whether it’s smart phone, tablet, or computer) in real-time, users can gain insight on the customer’s behavior, and optimize the buyer’s journey. By recommending products in a customized scenario, it can dramatically decrease websites’ bounce rate, maximize conversion rate, and ultimately achieve the goal of increasing sales.

Strategy #3: Scenario-Oriented Recommendation

Gain insight on your client by improving customer intimacy. Utilize the process of feature engineering to build a precise profile of your customer. Construct a data mining model and predictive analytics model to better understand user habits, life cycles, retention and repurchase projections, etc. The ultimate goal is to build a long-term customer relationship by accurately grasping the principle of the 5 WsWho is your user group? When are they exposed to your message? What is the content of your message? Which part of your message takes top priority? Where will you place this message for users to see?

Strategy #4: AI Powered Persona for Contextual Marketing

Using machine learning to construct analytics and predictive models offers a more multifaceted view of the big picture. In the past, the RFM model was widely used. This model measures the recency, frequency, and monetary value of customer spending; however, a marketing strategy boxed in by these three dimensions fails to take other users’behaviors into account, and so it may be inadequate to respond to market needs. Intelligent empowerment uses AI to enhance the model, allowing branded e-commerce companies to see a complete customer profile in real time, thus achieving the objective of precision marketing.

As Traffic Growth Tapers Off, Marketing Becomes More Fragmented

As the cost of digital advertising continues to rise, and more and more providers enter the market, internet users’ growth has not only slowed down, but the user population is also showing signs of shrinkage. The era when traffic growth could be boosted by the increasing number of people going online has officially come to an end. And there is more for digital marketing teams in branded e-commerce companies to fret about. As consumers gain access to an increasing number of different devices, they are inundated by information. Digital marketing campaigns are not just competing with one another; they must wrest the users’ attention from other distractions, such as social media. Fragmentary marketing data is spread across multiple channels. If these valuable puzzle pieces cannot be collected and cobbled together a complete story, the companies will never get a comprehensive picture of who they are selling to.

iKala GCP.expert Retail & EC Solution Page
iKala GCP.expert Customer Success Stories

A look back: iKala Propels Big Data-Driven Precision Marketing with Google Cloud

Combine Technology with Creativity to Enhance Brand Experience

As digital marketing and the e-commerce industry continue to transform, marketing specialists must remain flexible and make full use of the latest technology. They must use analytics tools to better understand the customer, and they must deliver the right message to the right audience through diverse channels, so their creative marketing content could have the intended effect. Based on this concept, iKala has been successful in creating many products that combine technology with creativity. For instance, KOL Radar, the biggest internet influencer matchmaking platform in Taiwan, uses AI technology to optimize its influencer recommendation database. Conceived in Taiwan but operating in Southeast AsiaShoplus is an online community e-commerce tool that uses intelligent chatbots to meet social sellers’ needs. StraaS is a commercial streaming service that combines cloud streaming with AI technology for audio and video application purposes. PicaaS uses AI deep-learning to automatically touch up photosGCP.expert provides data analytics services for marketing. These are all examples of how an intimate brand experience for customers can be achieved with the support of cutting-edge technology.

SOURCE iKala

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Artificial Intelligence

The Use of Artificial Intelligence by Startups and SMEs panel discussion moderated by Dr. Robert Skalina (WH Partners) at TCE2019 Prague

Zoltán Tűndik

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Leading law expert and tech compliance advisor to moderate the AI-related panel discussion at PICANTE TECH Conference Europe 2019.

 

The future is almost here and there are more and more talks about AI being a key part of our daily life. But, it seems we are not quite there yet as most of the services that are available are not the real independent AI which is feared by many doomsday preachers.

At PICANTE TECH Conference Europe (TCE2019), which will take place in Prague on the 3rd of September at Vienna House Andel’s Prague, we have put together an artificial intelligence-related panel discussion which will highlight some of the most recent topics that are discussed in the sphere and can benefit many in the upcoming period.

The panel discussion will be joined by Andjela Todorovic (Software Engineering Intern at Cubic Corporation), Jiří Třečák (CEO at Supernova), Aleksander Kijek (Chief Product Officer at Nethone) and last but not least, Vojtech Chloupek (Partner at Bird & Bird).

The futuristic thinking panel discussion will be moderated by Dr. Robert Skalina, Senior Advisor at WH Partners.

REGISTER HERE to secure your seat!

About Dr. Robert Skalina

Robert Skalina is a Czech Advocate as well as a Registered European Lawyer in Malta. He is based in Prague and works in Malta regularly.

He is financial services and corporate lawyer and provides advice to a wide range of investment managers, advisors and funds, including private equity and hedge funds. Robert also regularly advises clients in the gaming/gambling industries and has vast experience in the area of mergers and acquisitions and complex cross border transactions.

Robert has previously held the position of head of legal of a London based investment advisor active throughout the EMEA region. Prior to that, he served as legal counsel for the largest retail bank in the Czech Republic.

Robert graduated with an LLM cum laude from the London School of Economics. He holds a Master of Laws degree from the Charles University in Prague. He provides advice in English, Czech and Slovak.

PICANTE Tech Conference Europe is designed to bring both people and knowledge together and provides the excellent ecosystem of networking and learning opportunities without interruptions with emphasis on comfort and communication. After learning from genuine world-class experts and wayseers, meeting achievers shaping the B2B ecosystem, all attendees will get the chance to grab a drink and relax while networking at the evening social gathering.

REGISTER HERE or BROWSE THE AGENDA/PROGRAM!

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Artificial Intelligence

Artificial Solutions Wipes the Board with Four Podium Positions in Stevie 2019 International Business Awards Including Most Innovative Tech Company of the Year

Vlad Poptamas

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Photo source: aithority.com
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Artificial Solutions® (www.artificial-solutions.com), the leading specialist in enterprise-strength Conversational AI, announced today it has won awards in four Stevie® 2019 International Business Awards that were announced earlier today. The company was a Silver Stevie Winner in the prestigious Most Innovative Tech Company of the Year, Software Development Solution of the Year, and Artificial Intelligence/Machine Learning Solution of the Year. It was also a Bronze Stevie Winner in the IoT Analytics Solution category of the Awards.

The Stevie Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. The International Business Awards® (IBA) are open to all organizations worldwide: large and small, public and private, for-profit and non profit and attracted over 4000 entries.

“Recognition in any award is an honor. To win four International Stevies in four key tech-categories, including the highly contested Most Innovative Tech Company of the Year is amazing and a massive endorsement of the whole team at Artificial Solutions who have worked so hard to make Teneo an industry-leading solution,” comments Andy Peart, CMSO of Artificial Solutions.

Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.

Most Innovative Tech Company of the Year recognizes overall achievement in product innovation. Artificial Solutions entry included the wide range of advanced enhancements made to Teneo in the last 12 months that has raised the bar for other conversational AI platforms. Judges commented that Teneo’s hybrid approach and broad support linguistic and lexical factors is truly impressive and that the company really streamlines the digital transformation journey using the sophisticated AI platform.

Teneo Developers, launched earlier this year, was honored for the best tool or resources for designing, creating or testing software applications. Judges for the Software Development Solution category commented that Visual UI platform to solve the problem of conversational UI is interesting. The problem being solved here could have very high returns.

Teneo’s revolutionary hybrid approach was awarded in the Artificial Intelligence/ Machine Learning category that recognizes solutions that enable computer-based systems to exhibit intelligent behavior in complex situations to solve problems, communicate with people, and perceive and interact with the physical world. Judges commented: Very impressed with how they combined classical ML with advanced NLP. Their use cases are great, and they managed to solve real and practical problems for companies.

The IoT Analytics Solution category recognized Teneo as one of the best applications for measuring and transforming Internet of Things (IoT) data into business intelligence. Judges commented that it showed Innovative use of cutting-edge technology and was a feature rich analytics solution while adhering data privacy laws.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.

Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.

 

SOURCE Artificial Solutions International AB

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Artificial Intelligence

Aquaculture technology provider UMITRON launches Fish Appetite Index (FAI), the world’s first real-time ocean-based fish appetite detection system.

Vlad Poptamas

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UMITRON PTE. LTD. (Singapore, Co-founder/ Managing Director Masahiko Yamada) launches Fish Appetite Index (FAI), the world’s first real-time ocean-based fish appetite detection system. UMITRON FAI uses efficient machine learning and image analysis techniques to extract relevant data from video streams that can then be used to accurately quantify fish appetite. FAI software has already been rolled out to existing customers to optimize their feeding operations.

Over the past twenty years the aquaculture industry has been expanding at an exponential rate with annual production tripling during this brief time span. At the same time, however, aquaculture feed prices have also risen dramatically. This presents an ever-growing challenge for farmers since feed costs account for a majority of their operational overhead. Farmers must walk a tight line: underfeeding their fish risks lower growth rates and slower time to market, while overfeeding increases costs and potentially harms the environment. New data analytics technologies such as IoT devices and machine learning offer farmers a solution to improve their feeding operations.

The FAI algorithm takes in the same visual information that humans would and then scores fish appetite and presents it in an easy to understand chart. When used in tandem with a smart feeder such as UMITRON CELL, the feed time intervals and amounts can be automatically adjusted with minimal human interference. Farm operators can utilize FAI to fine-tune their feeding schedules, ensuring fish are always satiated. This is easily done via their smartphones with the UMITRON app, where they can check and remotely adjust feed settings based on the FAI feedback.

FAI benefits farmers by reducing wasted feed, improving profitability as well as environmental sustainability. FAI in combination with technology such as CELL allows farmers to stay onshore during dangerous weather conditions or holidays while still keeping a close eye on their fish stocks. Furthermore, it reduces the need for every employee to be an expert at feeding and instead frees workers to focus on other tasks that improve fish welfare.

Existing UMITRON customers have already begun using FAI alongside CELL. “Today, there are many companies developing machine-learning algorithms for a variety of industries but only testing them under ideal conditions. The UMITRON Fish Appetite Index on the other hand is already being embraced by our existing customers at their ocean-based farm sites where it operates under real world conditions. It might be difficult for some of our potential customers to completely trust artificial intelligence at first, but FAI is an important tool that can be used to increase productivity and reduce waste,” said Masahiko Yamada, managing director of UMITRON.  “Our appetite analysis approach is being developed with customer feedback in mind. UMITRON will continue to develop similar value-added software services that can be automatically rolled out to our existing customer base. Also, we are open to developing other practical applications after discussions with potential customers or equipment partners,”  added Takuma Okamoto, CTO of UMITRON.

UMITRON is looking for partners interested in using FAI for species such as Atlantic salmon, rainbow trout, European sea bass, and gilthead sea bream. Similarly, UMITRON is looking for feeding system manufacturing partners who wish to utilize data analysis software such as FAI to improve their current products.

UMITRON will participate in AquaNor, which will be held in Trondheim, Norway from August 20-23, and The Japan International Seafood & Technology Expo from August 21-23 in Tokyo, Japan. Interested parties should contact UMITRON in advance to set up an informational meeting.

 

SOURCE Umitron

 

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