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7 Tips for Better Messenger Marketing

Lorenzo Gutierrez

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Photo by Dominika Roseclay from Pexels
Reading Time: 2 minutes

Brands have started to switch to messenger marketing since it has a more personal touch in comparison to email marketing. According to an article on WordStream messenger marketing has 80% open rates, 60% clickthrough rates, and super high conversion rates. By employing this new marketing technique, you get a chance to build brand awareness and advertise your products and services to millions of users.

In this post I list 7 tips for better messenger marketing you ought to try.

  1. Chat-bot customization as per your customers’ demand

To make your messenger marketing more interactive it is essential to use a chatbot which will provide more user-centric services. Before customizing the chatbot, it is best that you keep feedback of your customers in mind. This information will give you a chance to generate more personalized and smarter notifications.

  1. Organize more live events

When you engage directly with your customers in several live events then messenger marketing will become more useful. Through a live event platform, you get to acquire useful information throughout the event and your brand will get a chance to get more engagement at a personal level with your customers. Getting live more often with your customers will help you gain their confidence and familiarize them with your brand.

  1. Place the right person responsible for messages

It is essential to place the right person in charge of receiving the messages, especially one who has enough knowledge about the workings of the messenger, thus they provide you a great deal of help in creating customer loyalty. Look for personal who have a soft skill set or content writers who can create exceptionally great content for user interaction.

  1. Make the conversation personal

It is beneficial to engage with your customer in real-time conversation as it makes them more confident about your company. When you converse with your customer about their questions or concerns in a product or service gives them get a great experience. Contrary to this, do not indulge in too friendly or personal conversations which include asking your customers to buy a product which they don’t like to.

  1. Make your team aware of the marketing terminology

To get exceptional success in the field of messenger marketing, you are supposed to make every member of your team aware of the goals and vision of this technique. For a company, big or small, it is essential to organize a staff meeting regularly which aligns customers and vision of the messenger marketing program.

  1. An exceptional way for event reminders

To make the process of messenger marketing more interactive, use the functionality of the chatbot to give a reminder to people so that they can attend a live meeting or event. Unlike email marketing, your customers will get to acknowledge the news as soon as they log into their Facebook page. The process also offers you an opportunity to showcase the message attractively. In comparison to email this process will ultimately make your live event more successful as you get more prospective customers attending.

  1. Use a lingo which your customers can understand

While using a bot for messenger marketing, you should be clear about the use of syntax and jargons. If you are trying to sell clothing products for the young generation then make your bot converse with them in the style which they prefer. Your bot should user-friendly and trendy tonality since it will offer you a chance to make a first impression on the mind of your customers. To connect with more customers, it is best to make the tone of your bot easy to understand.

 

By Lorenzo Gutierrez

Hi everyone I’m Lorenzo a digital marketing consultant and entrepreneur. I have been in the SEO and digital marketing industry since 2008. In that time I have generated millions in revenue for my clients in very competitive industries such as b2b, healthcare and legal. Additionally I am an author for over 30+ industry leading websites on business and marketing. As far as my education I am a Google certified partner meaning that I’ve passed a series of tests that demonstrates my knowledge to use Google products. I have a masters in business (MBA) in Strategy & Management from Western Governors University which gives me the business development mindset. I look forward to working with you!

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